Enter the Most Important Awards in Interactive Advertising
Recognizing innovation and impact, the IAB MIXX Awards put the spotlight on the best interactive campaigns. Shouldn’t your work be in the running?
Judged by an independent panel of acclaimed thought leaders in the advertising ecosystem—brand marketers with direct control over many of the largest advertising budgets in the country, advertising agency experts who create campaigns for the world’s most powerful brands, and major media company executives—the MIXX Awards honor the top work in interactive advertising, especially notable in a year when the call for an interactive creative revolution gathers force.
Submit your best work before Friday, July 10. With 17 categories, there’s a place for every campaign and an opportunity for multiple accolades.
Marketers: Be sure your agencies are planning to enter on your brand’s behalf.
Fueled by a surge of new mobile applications, consumers are increasingly turning to their smartphones for information and entertainment on the go. Brands, naturally, are competing for their attention. Creative advertising innovators reveal their best campaigns and case studies at the IAB Mobile Marketplace, on July 13, in New York City. Sign up to increase your knowledge and learn to upgrade your own multiscreen campaigns.
Already confirmed to attend are executives from Coca-Cola, Deutsch, IKEA, Island Def Jam, Lacoste, L'Oreal Paris, Macy's, Merkley + Partners, Mindshare, Nestle, Ogilvy, Saatchi & Saatchi X, Starcom Mediavest Group, vitaminwater and more.
Games Advertising: As Interactive As Interactive Gets
The first-ever IAB conference on the West Coast—the IAB Games Marketplace on June 15 in San Francisco—confirmed that games advertising is a powerful, results-driven way to reach consumers of all demographics. Keynote speaker, Peter Moore from Electronic Arts, quickly dispelled the myth that teenage boys make up the majority of PC and console gamers. The age of the most frequent game purchaser, he said, is 40 years old. And, he encouraged brands to partner with game developers as both parties retool how they reach their objectives in a changing economy. Real-world case studies presented by Unilever, Sprint and Kia Motors illustrated the dynamic, immersive character of games—showing they are as interactive as interactive gets. Read more »
During the event, the IAB released the In-Game Advertising Measurement Guidelines for public comment. These proposed new guidelines help eliminate confusion in the games marketplace that results from different methodologies for counting ad impressions inside a dynamic game environment—and simplify the process of buying and selling in-game advertising. Read more »
IAB Long Tail Alliance: Special Membership Rate Commemorates Capitol Hill Visit
In a first-of-its-kind show of strength, Long Tail web publishers from 25 Congressional districts and 13 U.S. states converged in Washington, D.C. on June 9 and 10, to explain the importance of the advertising-supported Internet empowering small business growth in America. The Congressional action was part of an event, hosted by the IAB, to showcase the importance of the ad-supported Internet to the U.S. economy. To further advance the relevant voice of Long Tail publishes in the industry, the IAB is offering a limited-time-only $399 membership rate for the Long Tail Alliance. Read more about membership »
On the second day of the Capitol Hill visit, during a press conference at the National Press Club, news was announced across a number of initiatives:
Internet Advertising Revenues at $5.5 Billion in Q1 2009
In a recessionary environment that has hit other media sectors with greater force, Internet advertising revenues in the U.S. were at $5.5 billion for the first quarter of 2009, according to the numbers released in early June by the IAB and PricewaterhouseCoopers LLP. The figure represents a 5% decline over the same period in 2008.
“Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,” said Randall Rothenberg, President and CEO of the IAB. “We’re confident that growth will resume as the U.S. economic climate improves. Interactive advertising is the most accountable way to reach consumers—and in this economy, digital media will be a core component of any successful marketing campaign.” Read more »
A Call for Interactive Case Studies: IAB Members Only
Have you created interactive campaigns that illustrate the power of online media? IAB members are invited to share successful case studies with interactive agencies and marketers through live and streamed Professional Development classes, webinars, networking lunches and digital publications. Please contact [email protected] for more information on how your work can help others understand the potential of interactive marketing.