Internet Advertising Revenues Surpass $23 Billion in '08, Reaching Record High

Internet advertising revenues in the U.S. remain strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the IAB and PricewaterhouseCoopers LLP. Despite a difficult U.S. economy, interactive advertising's continued growth, albeit at a slower pace, confirms marketers' increased recognition of the medium's value in reaching consumers online where they are spending more and more of their time.

  • Full-year 2008 revenues totaled a record $23.4 billion, exceeding 2007's performance, itself the former record of $21.2 billion, by $2.2 billion or 10.6%. By comparison, a variety of sources indicate weakness in overall advertising spending. The Nielsen Company, for example, reported that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007.
  • Fourth-quarter revenues of $6.1 billion mark the first time the interactive advertising industry achieved, and surpassed, $6 billion in a single quarter. The figures represent a $154 million or 2.6% increase from 2007's fourth quarter, which had revenues of $5.9 billion.
  • This is the fifth consecutive year of record results.

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Separate yourself from the competition and position your company as a digital video leader by learning about and preparing for what’s behind the promise of such projects as “The Pool,” Canoe, iTV and more—only at the IAB Digital Video Marketplace.

Today’s economic headwinds demand that smart brands be proactive—and the smartest are leveraging the sight, sound and motion of digital video advertising, taking bold steps to foster deep consumer engagement and loyalty. Challenging times present an opportunity to grab share, driving marketers toward the interactive platform to draw consumers into their messaging—securing an active, targetable audience.

The IAB Digital Video Marketplace provides information you can put to use immediately—the basics, best practices and insights from people shaping the platform’s future.

Join executives from American Express, BBDO Atlanta, Benjamin Moore, Carat, Combe, Cramer-Krasselt, Del Monte Foods, Diageo, Draftfcb, E*TRADE, Horizon Media, IBM, Initiative, Island Def Jam, Kenneth Cole Productions, L'Oreal USA, Lowe NY, Macy's, Mediacom, Mediaedge:cia, MediaVest, Mercedes-Benz USA, Nestlé, Mindshareworld, Neo@Ogilvy, OppenheimerFunds, Organic, PACE Advertising/WPP, Pfizer, Regan Campbell Ward, Starcom Worldwide, VivaKi, Volkswagen, Wieden+Kennedy, Wyeth Pharmaceuticals, Wyndham Worldwide, Zenith Media and many more.

Marketers and advertising agency executives may qualify for a complimentary pass.
Featured Presenters:
Curt Hecht
VivaKi Nerve Center
Tracey Scheppach
Senior Vice President/
Video Innovation Director
Starcom USA
David Lang
Mindshare Entertainment
Avner Ronen
Chief Executive Officer and
David Verklin
Chief Executive Officer
Canoe Ventures

Sharpen Your Skills and Increase Your Value: Start Earning the IAB’s New Certificate in Interactive Advertising Now

The IAB Certificate in Interactive Advertising is a new educational credential earned after 40 hours of official training with the IAB or its approved partners. Adding it to your resume proves you’re dedicated to staying current and to superior performance—two things that increase your value to any employer.

The recently developed curriculum consists of a series of classes on platforms, like social media and in-game advertising, and tools, such as metrics and yield management. Drawing on the unique expertise of IAB’s members, staff and leading training providers, the program provides publishing, marketing and advertising agency professionals the key skills and competencies you need for success in the new media landscape.

The certificate program kicked-off with the IAB Professional Development Program Spring 2009 courses. All are affordably priced and count toward the IAB Certificate in Interactive Advertising. Read more »

Be one of the first interactive professionals to broaden your knowledge, network with peers and increase your worth through this new IAB curriculum—April classes are now open for registration.
April 16 - Managing Multiple Sales Channels
April 23 - Video Game Advertising

IAB Webinar Expansion: How Can Members Help?

The IAB has expanded its webinar series to include sessions showcasing the unique value propositions of member companies. These no-cost events provide a valuable forum for highlighting the latest insights, research and technologies.

If you’d like to be considered for a member-led webinar, complete a request form. Proposals will be selected based on the breadth of appeal and originality of content. You do not need to have a complete presentation ready in order to submit a proposal, but please let us know when you would be prepared to present. Also, please note in the proposal if your topic is time-sensitive or if publication is planned in other channels. Contact [email protected] for more information.

Online Marketing Summit Whistle Stop Tour Coming to a City Near You
The Online Marketing Summit premier educational event for marketing professionals is coming to your neighborhood with its 11 City Whistle Stop Tour. From Boston to San Francisco, join 4,000 of your marketing peers as they share ideas, hear from expert practitioners and learn best practices in the areas of social media, search, email, analytics, behavioral targeting and web site strategy.

Request a discounted seat today with code IAB20.

Special Rate for ad:tech San Francisco—April 21-23
Save 40% on a full conference ad:tech pass. Use code: SFCONF5. A Full Conference pass offers you 2 ½ days of groundbreaking content: SMX@ad:tech, case studies, a media boot camp, training courses, MobileMix, takeaway tips and more. Keynotes include: Jimmy Wales (Wikipedia), Steve Hayden (Ogilvy Worldwide) and Jason Kilar (Hulu).

“I Am the Long Tail:” Interactive Advertising vs. the Recession
—by Randall Rothenberg

The Interactive Creative Revolution Is Here!
—by Randall Rothenberg

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IAB Digital Video Marketplace
April 20, 2009
New York

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May 18, 2009
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June 15, 2009
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July 13, 2009
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