IAB Audience Measurement Leadership Forum—Register Now
Make sense—and dollars—out of metrics by attending the IAB Audience Measurement Leadership Forum on Monday, December 8, in New York City. High-level brand marketers, media company executives, researchers and other stakeholders will be on hand to provide clear and actionable insights on audience measurement and advance the conversation on increasing accountability and eliminating inefficiencies in challenging economic times.
Leading audience measurement firms will reveal how they are collecting metrics on rapidly evolving platforms like digital video and social media—and learn how this data translates into real-world takeaways that impact marketers’ media spend decisions. Gain first-hand knowledge of the IAB Audience Measurement Guidelines, with an opportunity to shape them during live public comment workshops. Read more »
IAB Annual Leadership Meeting 2009: Make Plans Now—
It’s no secret that the U.S. and global economies face unprecedented stresses. What’s less known is how many interactive media companies are thriving amid the uncertainty. IAB’s Annual Leadership Meeting will bring together those who are shaping the future of the media ecosystem by building a legacy of growth and gaining share despite the present challenges. Industry leaders will also share how brands are battling back against commoditization during this gathering of top decision makers. Register now for the IAB Annual Leadership Meeting in Orlando, on February 22-24, 2009, to secure your seat at the table—and save on airfare, accommodations and event pricing by planning now. Read more and see highlights from 2008’s groundbreaking event.
Internet Advertising Revenues in Q3 '08 at Nearly $5.9 Billion
The Interactive Advertising Bureau and PricewaterhouseCoopers LLP (PwC) announced last week that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual growth continues, the quarter-to-quarter curve remains relatively flat compared to recent past performance. The Q3 2008 figures, published in the IAB Internet Advertising Revenue Report, are 2 percent higher than the Q2 2008 results. Set against strong economic headwinds in the U.S. economy, Q3 '08's $5.9 billion represents nonetheless the second-highest quarter results ever. For the first nine months of 2008, revenues totaled $17.3 billion, up from $15.2 billion in the same period a year ago and surpassing the record set in the first nine months of 2007 by nearly 14 percent. Read more »
IAB Webinar: An Interview with Networking Expert Liz Lynch
Create and maximize networking opportunities in the digital age with help from Liz Lynch, author of Smart Networking: Attract a Following In Person and Online. This sought-after speaker will be interviewed by the IAB in a webinar on Wednesday, December 17. Registration is open to IAB members and non-members, with no cost to attend. Discover high-impact networking that gives you 24/7 results without 24/7 effort and how small changes to your networking approach can completely transform results. Read more »
IAB Hosts Ad Ops Summit, Announces Initiatives to Transform Operations, Accelerate Growth
At the annual Ad Operations Summit in New York City on October 30, the IAB announced a series of groundbreaking initiatives designed to improve efficiencies by driving industry-wide adoption of critical workflow improvements, best practices and guidelines by media companies and advertising agencies within the digital marketing ecosystem. Read more »
The following solutions were released:
The Ad Ops Summit was an unprecedented assembly of more than 200 agencies and publishers that showcased the advertising industry’s desire—and necessity—to make collective and definitive progress in the war on discrepancies. Read more »
Does Your Team Need An Interactive Boot Camp?
Senior Brand Marketers and Agency Executives: Learn the most effective ways to leverage interactive media for greater results. Starting with a thought-provoking overview of the present and emerging landscape of digital media, the IAB Interactive Boot Camp segues into expert modules that provide actionable knowledge on a variety of interactive platforms and technologies in a full or half-day session. The customizable agenda is participatory, providing ample time for Q&A, feedback and discussion on implementing best practices. Read more »
Straight Talk from the New Wizards of Digital Marketing
Attendees took one central theme away from The New Wizards of Digital Marketing: An IAB Agency Summit on November 10: COLLABORATION is imperative for success. Agencies, brands and marketers gathered to discuss recent industry buzz surrounding “agency disintermediation” and how integrated relationships are key to agencies’ and marketers’ ability to create campaigns that drive new business. Several case studies, including two 2008 MIXX Award winners, detailed how successful partnerships work—for agencies and marketers. Read more »