Want to Improve Processes, Reduce Discrepancies?
In a difficult economy it's more important than ever to implement processes that decrease discrepancies and improve efficiencies. Register now for the IAB Ad Ops Summit on Thursday, October 30 and get a 360 degree view, from agencies and publishers, of the best practices and other resources that the IAB and its Ad Ops Committee have developed to move the industry forward.
Internet Advertising Revenue for First Half of '08 Up 15.2%
The IAB and PricewaterhouseCoopers (PwC) released the IAB Internet Advertising Revenue Report for the first six months and the second quarter of 2008. Internet advertising revenues (U.S.) for the first six months of 2008 were $11.5 billion, setting yet another new half-year record that represents a 15.2% increase over the first half of 2007. The second quarter of '08 was up 12.8% over the same period of 2007 and showed a slight decline of 0.3% from the first quarter. Read more »
As a special member benefit, IAB members were invited to participate in an official briefing designed to provide a deeper and broader understanding of the dynamics behind the revenue figures. The webinar, which took place when the document was released on October 7, is now available to the public here.
Yield Management: Professional Development Seminars
Operations Directors, Financial Managers and Sales Executives: Learn how to utilize yield/inventory management and pricing methods to drive more revenue through your web site. The IAB, in partnership with Microsoft Advertising Advisory Services, has created a half-day professional development seminar that provides best practices and concrete analytical techniques that increase revenue. Read more and register »
New York City: November 13
The New Wizards of Digital Marketing: An IAB Agency Summit
Hot digital shops are creating innovative, cutting-edge interactive campaigns — and winning new business and important industry awards in the process. Register for this Monday, November 10th event now to learn how these progressive pioneers are changing the face of advertising. Read more and register »
Join leading creatives as they explore:
Join Randall Rothenberg at ad:tech NY
Hear from Randall Rothenberg, IAB President & CEO, at ad:tech New York (November 3-6) as he moderates a keynote roundtable discussion on the "State of the Industry" featuring executives from BabyCenter, Unilever US and GroupM Interaction. Jonathan Klein, President, CNN/U.S., will present the opening keynote and additional speakers include top executives from today's biggest brands — MTV, Nike, Intuit, General Mills, Kraft and more. IAB Informer subscribers receive 30% off the current online rate for a Full Conference Pass with code 30NYC3. Read more and register »
MIXX Conference & Expo Exceeds Expectations Once Again
Invention and reinvention took center stage as more than 2,000 advertising ecosystem leaders gathered at the MIXX Conference & Expo, the official interactive event of Advertising Week, on September 22 and 23 in New York City. The sold-out event explored the critical transformations taking place in the media industry and examined how all facets of the ecosystem must change the way they do business to remain vibrant. Read more and view video clips and photos »
TEQUILA\ and Nissan Take Home Best in Show for Rogue Launch at MIXX Awards
The fourth annual MIXX Awards closed the highly successful MIXX Conference & Expo. The MIXX Awards are the only honor devoted exclusively to interactive advertising, and the only juried competition that recognizes excellence in both creativity and effectiveness. For the first time, the digital advertising campaigns were evaluated by senior executives from agencies, publishers and marketing organizations deliberating together, sharing their distinct perspectives on what makes advertising creative successful. The multimedia gala was emceed by Rob Norman, GroupM Interaction Worldwide CEO. Across the course of the evening, 55 campaigns were awarded honors for their innovations in interactive advertising. Read more »
View all the creative in the 2008 MIXX Awards Winner's Gallery.
New Roadmap for Process Improvement and Discrepancy Reduction
In addition to sponsoring the upcoming event designed to help players in the interactive industry come together to discuss Ad Ops best practices, the IAB released, in September, Ad Campaign Measurement Process Guidelines. They address the process of a publisher's or advertising agency's use of a third-party ad server and its application service provider. The result of a consensus of participating auditing organizations and the IAB, the document provides definitions and guidance on how to audit the processes used in the placement, trafficking and reporting of interactive advertising.
Ad Campaign Measurement Process Guidelines:
IAB Commends Congress for Strengthening Law Enforcement's Ability to Protect Consumers
The IAB commended Congress in September for passing provisions of the Identity Theft Enforcement and Restitution Act as part of H.R. 5938. The bill provides additional tools and resources to law enforcement agencies for tracking down and prosecuting cyber criminals, removes legal barriers to the prosecution of purveyors of malicious spyware, and allows for restitution to victims of identity theft. Read more »
Email Data Management Best Practices Issued
Email Data Management Best Practices, a document with a series of far-reaching privacy and data security recommendations intended for publishers, marketers and service providers, was released by the IAB in September. Focusing on protecting consumer privacy while improving effectiveness in email marketing executions, the document was introduced at TARGUSinfo's Online Lead Quality Summit.
Some of the document's key recommendations are: