A Message from Randall Rothenberg:
There couldn't be a better time to assume leadership of the Interactive Advertising Bureau. Our 300+ members account for over 86 percent of all Interactive advertising spend in the United States and the lion's share of the innovation that is transforming media and the very essence of marketing.
The IAB's mission is simple: growth of the Interactive advertising marketplace, by helping Interactive media companies contribute to the growth of marketers' businesses.
We engage marketing's influencers and work with our members to establish guidelines and best practices that foster transparency and accountability. Simply put, our aim is to make it easier for marketers to embrace Interactive in all of its forms.
We are at an inflection point within media and marketing. Across all categories, product and service companies are increasing their Interactive spend, incorporating multi-platform strategies, and innovating furiously, recognizing that they have been given new tools with which they can drive consumer engagement, customer relationships, and growth. Senior executives now understand that Interactive marketing is marketing and that marketing is Interactive marketing. And this has translated into real spending within our space.
But this is only the beginning with the breakneck speed of development of new tools and technologies and their rapid adoption by marketers and consumers we have our work cut out for us to continue to prove, promote and protect our industry.
Watch us closely over the coming months as we continue to get the word out to the marketing community even more effectively on the Interactive story. I look forward to working with you and please, drop me a line at [email protected].
I want to know how we are doing and what more you would like to see from us.