IAB Issues SafeFrame 1.0 to Address Growing Advertiser, Agency, and Publisher Demand for Delivering and Measuring Viewable Impressions

New Specification to Propel 3MS Program Forward

The IAB unveiled SafeFrame 1.0, a specification that offers mechanisms to support the measurement of digital ad impression viewability. This is a foundational element of Making Measurement Make Sense (3MS), an industry-wide initiative of the ANA, 4A’s, and IAB, currently managed by the Media Rating Council, to standardize digital media metrics and define advertising “currency” that will strengthen the evaluation of digital media and promote cross-platform comparison for brand marketing. SafeFrame replaces traditional iFrames, adding key advantages, including the prevention of external access to sensitive publisher and consumer data while enabling advanced rich media capabilities. A Reference Implementation will enable quick adoption, while SafeFrame 1.0 FAQs answers questions raised during the public comment period. Read more»

Keynote Conversation: Mobile Innovation
Where We Are & Where We’re Going

American Express takes an innovative approach to mobile marketing, resulting in award-winning, integrated campaigns that engage a variety of audiences. Lars Albright sits down with Lou Paskalis, Vice President, Global Media, Content Development and Mobile Marketing, for American Express, to explore what’s next for the venerable brand as they push mobile even farther forward in the media mix.

Lou Paskalis
Lou Paskalis
Vice President,
Global Media Content Development
and Mobile Marketing,
American Express
Lars Albright
Lars Albright
Co-Founder and
Chief Executive Officer,

Brand marketers and ad agency executives may qualify for a complimentary pass. Request your pass here.

Also featuring

Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB
Lars Feely, Group Planning Director, Neo@Ogilvy New York
Thomas Fellger
, Founding Partner and Group Chief Executive Officer, iconmobile
Terryn Giampietro
, Senior Manager, U.S. Media and Sponsorship, American Express
Christina Polk
, Associate Director, American Express, Mindshare
John SanGiovanni
, Co-Founder and Vice President, Design, Zumobi
Richard Ting
, Executive Vice President, Global Executive Creative Director, Mobile and Social Platforms, R/GA
Eric Weisberg
, Executive Creative Director, JWT New York
Darrell Whitelaw
, Partner, Siberia
And more»

IAB, MMA, and MRC Unveil “Mobile Application Advertising Measurement Guidelines” For Public Comment

A vital complement to the recently released “Mobile Web Ad Measurement Guidelines”, the IAB, the Mobile Marketing Association, in conjunction with the Media Rating Council, issued Mobile Application Advertising Measurement Guidelines for public comment. These guidelines address in-app advertising, a burgeoning and critical platform of the mobile media landscape, providing a standardized framework for measuring in-app ads.

The guidelines provide assistance in determining the quality of ad analytics and measurement, as well as the completeness of disclosures. The “Mobile Application Advertising Guidelines” also require client-side counting for mobile application ad impressions, which will ensure reliability, consistency and, ultimately, reduce discrepancies across measurement models. The public comment period closes on April 6. Read more»

Show Off Your Expertise as a Digital Media Sales Professional

In the past nine months more than 400 digital media sales professionals from across the country have earned the IAB Digital Media Sales Certification. Are you ready to join them—ready to be recognized as an expert on your team, in your company, and throughout your field? The next testing window for the IAB Digital Media Sales Certification Exam starts Monday, April 1.

MANAGERS: Does your sales team make the grade? Get them all trained and ready for the IAB Digital Media Sales Certification Exam. Clients want to work with the most educated, experienced, sales teams in the industry. An IAB certified team proves they’ve found the right partner.

Learn more:

What: IAB Digital Media Sales Certification FAQ webinar
When: Friday, April 5, 2013 – 12:00pm - 12:45pm ET
             Friday, April 12, 2013 – 12:00pm - 12:45pm ET

Need a refresher course? Training is offered in the IAB Ad Lab.

Next up:

What: Digital Media Sales Certification Workshop, Taught by The Knowledge Engineers
Tuesday, April 9, 2013, 9:00am - 5:00pm ET
IAB Ad Lab, 116 East 27th Street, NYC, 8th floor

Big Data & Big Ideas: Friends, Enemies, or Frenemies? 
IAB Annual Leadership Meeting Highlights

More than 850 digital thought leaders came together to drive the industry forward February 24-26 at the Arizona Biltmore in Phoenix for the sold-out 2013 IAB Annual Leadership Meeting—three days of powerful debate and discussion, exclusive networking, and high-level insights. Focused on the theme “Big Data & Big Ideas: Friends, Enemies, or Frenemies?” the speakers and participants took on one of the hottest topics in advertising. Check out the highlights, including daily summaries, press coverage, photos, and videos»

IAB news released at the event:

At ad:tech San Francisco it’s simple: create. innovate. monetize.
Informer readers save 20%

Join the digital marketing community on April 9-10 in San Francisco. Think standing-room-only keynotes; hands-on workshops; one-on-one product demos; and ongoing networking opportunities. You walk away with information you can implement right away!

Be there with 10,000+ of your digital marketing peers as they experience top influencers deliver exciting keynotes, attend 30+ educational sessions, and network with 200 exhibitors on the expo floor. Not to mention the Networking Pub Crawl or playing both retro and modern games at the game:tech gaming area.

ad:tech is a leading digital marketing event for marketing professionals—a marketplace for buying and selling, a community for networking, a forum for exchanging ideas, and an opportunity for contributing to industry trends and initiatives.

Use promo code SF13IAB20 when you register and get 20% off your All Access pass. Learn more at na.ad-tech.com/sf.


Digital Content NewFronts


The IAB Rising Stars: Study Findings and Industry Recommendations
By Undertone’s Eric Franchi

3 Strategies to Reach Mobilecultural Users
By IAB’s Yolanda Brown

Fixing Mobile Monetization: A Town Hall Conversation
By IAB’s Joe Laszlo


Upcoming Interactive Insights Webinars

Wednesday, April 3


Professional Development Classes
in the IAB Ad Lab
IAB Digital Media Sales Certification FAQ Webinar
Friday, April 5
Friday, April 12
12:00pm - 12:45pm ET

Digital Media Sales Certification Workshop, Taught by The Knowledge Engineers
Tuesday, April 9
9:00am - 5:00pm ET

Setting and Managing Buyer Expectations, Taught by The Center for Sales Strategy (CSS)
Monday, April 22
9:00am - 12:00pm ET


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IAB Case Study Road Show
April 2, 2013 • Detroit

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June 10, 2013
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September 24, 2013
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November 4, 2013
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