October 3-4, 2011 • Crowne Plaza Hotel • Times Square, New York



Featured speakers include
Adam Bain
Adam Bain
Global Revenue,
Bob Carrigan
Bob Carrigan
Chief Executive Officer,
IDG Communications
Carolyn Everson
Carolyn Everson
Vice President,
Global Marketing Solutions,
Betsy Frank
Betsy Frank
Chief Research and
Insights Officer,
Time Inc.
Mike Hughes
Mike Hughes
Creative Director,
The Martin Agency
Jaron Lanier
Jaron Lanier
Partner Architect,
Microsoft Research
Michael Lazerow
Michael Lazerow
Chief Executive Officer
and Founder,
Buddy Media
Carl Marci, M.D.
Carl Marci, M.D.
Chief Executive Officer
and Chief Science Officer,
Jonathan Mildenhall
Jonathan Mildenhall
Vice President,
Global Advertising Strategy
and Content Excellence,
The Coca-Cola Company
John Norman
John Norman
Executive Vice President,
Chief Creative Officer,
The Martin Agency
Charlie Rose
Charlie Rose
Randall Rothenberg
Randall Rothenberg
President and
Chief Executive Officer,
Interactive Advertising Bureau
Jeff Weiner
Jeff Weiner
Chief Executive Officer,
Dennis Woodside
Dennis Woodside

Navigate the art and science of storybuilding with two full days of insights and expertise from the industry’s most influential brand marketers, ad agency executives, and publishers.
Register now
to be part of this impressive gathering of speakers and attendees debating how technology and digital platforms position brands to engage consumers by blurring the line between who can tell the story and who can build it along the way. MIXX is expected to sell out earlier than ever before. Don’t wait. Learn more »

This year the IAB is collaborating with The Martin Agency to curate the most thought provoking, provocative content and to convene the industry's most adept storytellers and storybuilders. Together, in this unprecedented partnership, we couple the worlds of media and brand. Read more.

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IAB Member Code of Conduct Takes Effect, Delivers Industry-Leading Program Requiring Notice and Choice for Online Behavioral Advertising


As of August 29, 2011, all IAB members are required to be complaint with the IAB Member Code of Conduct. The Code of Conduct provides members with a set of best practices and guidelines with which they must agree to adhere to when joining and maintaining their IAB membership. The Code builds upon the Self-Regulatory Principles for Online Behavioral Advertising which were released jointly by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB), and the Council of Better Business Bureaus (CBBB) in July 2009. The Principles demonstrate the trade organizations’ shared commitment to delivering consumers a robust and credible program of notice and choice for online behavioral advertising and to enhancing consumer confidence in online media. Read more »

Senior Executives Briefed on Affluent Consumers in a Digital World

adlab1 adlab2
On August 11 senior executives at the intersection of brand marketing, advertising agencies, and media gathered in the IAB Ad Lab for an executive briefing to explore key findings from the recently-released “Affluent Consumers in a Digital World” study. Conducted for the IAB by Ipsos Mendelsohn, the study found that higher-income Americans—those hardest to reach via traditional media—view and recall digital ads more than other consumers. Ninety-eight percent of affluent consumers use the Internet, as compared with 79 percent of the general population. They spend 26.2 hours online weekly, 17.6 hours watching TV, and 7.5 hours listening to the radio. View the briefing presentation, photos, and more »

Read the recent MediaPost’s Engage: Affluent blog post by the IAB’s Sherrill Mane—“The Affluent Effect": Consumers In A Digital World

2011 IAB MIXX Awards Finalists Revealed


An impressive list of marketers, agencies, and media companies have been honored, receiving nominations for outstanding achievement in creativity and impact in digital advertising, by the IAB MIXX Awards. The uptick in submissions for the 2011 MIXX Awards has been impressive—with growth of more than 25 percent from 2010 and international submissions nearly doubling. Winners have been determined by an all-star panel of 30 experts from the top digital agencies, marketers, and publishers and will be announced at the MIXX Awards Gala on October 4, during Advertising Week in New York City. Read more »

Making Measurement Make Sense Moves Forward

Making Measurement Make Sense, the ecosystem-wide initiative aimed at developing digital metrics and advertising currency that facilitate cross-platform measurement and evaluation of media, evolves with the refinement of the implementation plans for each of the Five Guiding Principles of Measurement. Stakeholders from across the industry are providing insights and due diligence on specifications for pilot tests, timelines, and many other factors that will help ensure that consistent policy and standards regarding measurement be institutionalized.

Under the auspices of the IAB, the ANA, and the 4A’s, business leaders and functional experts have come together to transform today’s cumbersome supply chain into a simple, transparent one that permits efficient planning, buying, and evaluating of digital media in a cross platform world. Making Measurement Make Sense will develop recommendations for roles, responsibilities, and scope of a measurement governance panel that will function like FASB (Financial Accounting Standards Board). Find complete coverage, including the Five Guiding Principles, frequently asked questions, and more here.

IAB Opposes New Web Domain Program From ICANN

On August 15 the IAB called on the Internet Corporation for Assigned Names and Numbers (ICANN) to withdraw its controversial new domain-naming plan, saying that the program to assign hundreds of thousands of new domain names would cause incalculable financial damage to brand owners, including the hundreds of media brands in its membership. These “top-level domain” addresses, which could include domain endings that focus on specific trademarked brand names such as .coke, .jetblue, .cnn, .facebook, or .verizon, would come at an extremely high cost to publishers and advertisers, and would also offer “cyber squatters” an opportunity to harm a brand’s integrity and/or profit greatly from their bad-faith domain registrations. Read more »

Special offer for ad:tech NY November 8-10

Save 25% off on a full conference pass with code: ADNY11IAB2. Don’t miss out on exciting keynotes from David Fischer (Facebook), Wendy Clark (Coca-Cola), and other experts on social, shopper marketing, data, and affiliate marketing. You’ll also find top digital marketing companies with 300 exhibitors on the floor and must-attend networking events. Register today »



General Members
Alloy Digital
Innovate Networks
Joost Media
Martini Media
Tribune Company
Rhythm NewMedia

Associate Members
The 41st Parameter

Long Tail Alliance Members
360Gadget Inc.
A Savings WOW!
Albany Kid
Amber Page Writes
Bad Online Dates
Citrus Lane
Digital Brand Architects
Dr. Goddess
Eileen Winslow
Everything Mom
First Class Fashionista
Jamie’s Precious Peas
Lynx Hispanic Marketing
Makobi Scribe
My Big, Fat, Cuban Family
My Whimsical Way
Once A Month Mom
Posh on a Budget
Project Nursery
Ramblings of a WAHM
Rebel Pixel Media
Seasonally Affected Mom
Social Media School
Society of Socialpreneurs
Splendid Little Things
Studio30 Plus
The 17 Day Diet
The Good Girl Gone Blog
The Twin Coach
The Way of the Tortoise
The Whereness Network
The Zen Mom
Type-A Parent
V.I.S.S. International
What Will We Do Today?
Wizards of Science
Women’s eNews

IAB MIXX Conference & Expo
October 3-4, 2011
New York
Register Now

October 4, 2011
New York

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IAB Ad Operations Summit
November 7, 2011
New York