Empower the Engaged Consumer

The display advertising marketplace can no longer be dismissed as a platform for purely direct response. It is ripe for innovation. Connections count more than clicks. Yesterday's banner ads evolve into today’s dynamic, immersive, participatory, user experiences. Consumers share, personalize, and demand quality content that is created by the brands they love. Marketing is no longer a simple attention exchange—it’s a true value exchange.

What do you have to offer? Register now for IAB Innovation Days @ Internet Week to explore the options with powerhouse presenters and sessions. Join AIG, AXA Equitable, Carat, Diageo, dressbarn, ESPN, E*TRADE, Fidelity, Fodor’s Travel, Harvard Business Review, Kraft Foods, March of Dimes, Maybelline/Garnier/Essie, Merkley+Partners, mcgarrybowen, Mindshare, OMD, Publicis Modem, Saatchi Wellness, Starcom MediaVest Group, Sundance Channel, The Dentsu Network, The Learning Annex, Universal McCann, and more.

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Ross Levinsohn
Ross Levinsohn
EVP, Americas Region,
Keith Lorizio
Keith Lorizio
VP, U.S. Sales and Marketing,
Microsoft Advertising
Neal Mohan
Neal Mohan
VP, Product Management,
Marc Speichert
Marc Speichert
Chief Marketing Officer,

Internet Advertising Revenues Set First Quarter Record—Hit $7.3 Billion

Internet advertising revenues in the U.S. hit $7.3 billion for the first quarter of 2011, representing a 23 percent increase over the same period in 2010, according to figures released by the IAB and PricewaterhouseCoopers. This marks the highest first-quarter revenue level ever for the industry and a significant increase over last year’s first-quarter revenue level, which had been the highest on record to date.

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Powerhouse Creatives Want to See Your Work—Enter the IAB MIXX Awards

Get your best digital work in front of top agency creatives, media company thought leaders, and brand marketers in control of some of the world’s largest media budgets. Submit your best campaigns and executions to the international IAB MIXX Awards. As the most important honor in interactive advertising, the MIXX Awards recognize creativity and impact in digital media. Mirroring the dynamic interactive industry, this year’s program features the addition of two new categories—Tablet Marketing and Location-Based Advertising. Pass the details along to anyone and everyone you think deserves recognition. Read more and check out the 2010 MIXX Awards Gallery »

Submit Your Entry


Fifty-six small ad-supported Internet “Long Tail” publishers from 22 states, plus one from the District of Columbia, joined the IAB on May 23 and 24 for the third annual Long Tail Alliance Washington, D.C. “Fly-In.” The attendees spent time on Capitol Hill meeting with representatives from 37 House Districts and 12 Senate Offices, including members of the Senate Commerce Committee, to raise awareness about how interactive advertising regulation affects not just the big players in the industry, but also the livelihoods of small Internet publishers.

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Rising Stars Are Rising Up!

The IAB Rising Star winners announced in February at the IAB Annual Leadership Meeting are going primetime. The IAB Filmstrip, a 300x3000 viewer-controllable canvas developed by Microsoft, premiered on the MSN homepage on May 13 with an ad for Dodge Grand Caravan. Earlier in the month, Hearst became the first company to choose to use the IAB Portrait, a 300x1050 canvas with plug-and-play functionality developed by AOL, intending to sell it across sites such as, and

From IABlog: Understanding MRAID (by Joe Laszlo, IAB)

Do you know that MRAID stands for Mobile Rich Media Ad Interface Definitions? Do you know that it’s a project to define a common API (application programming interface) for mobile rich media ads that will run in mobile apps? Break down the acronyms, demystify the initiative, and learn its significance in the marketplace with a helpful page of FAQs (frequently asked questions).


It’s Time to Stop Digital-on-Crime

On May 16 in New York City, the conversation advanced beyond the sector’s intense competitiveness and toward big picture issues like the reduction of complexity, assurance of quality, and the commitment to put consumers first via a revealing discussion about privacy legislation and regulation. More than 350 brand marketers, agency executives, and premium publishers gathered for the event and learned how to capitalize on the abundant new opportunities presented by ad network and exchanges. Read insights from the stage and click here to watch videos from the event, see photos and read the full recap.

IAB Mobile Marketing Center of Excellence Announces Aggressive 2011 Agenda and Six New Supporting Member Companies

As mobile acceptance and adoption continues to skyrocket, the IAB Mobile Marketing Center of Excellence (MMCOE) announced a set of major initiatives it intends to accomplish in 2011 and six new member companies. In addition, the IAB MMCOE is calling on device and equipment manufacturers, software companies, platform developers and operators to join its newly formed Technology Advisory Board, a separate body that will act in an advisory function to the MMCOE board on technical and operational matters.

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IAB’s First-Ever Hispanic Marketing Agency Day Attended by 174 Marketing and Media Professionals

The IAB Multicultural Council held Clicko-De-Mayo, its first-ever U.S. Hispanic Marketing Agency Day, on May 5. The standing-room-only event took place at KPMG’s offices in New York where over 174 marketers and media outlets gathered to talk about the growth of the Hispanic online market. The event was sponsored by Telemundo, Terra, impreMedia and Univision. Representatives from each sponsor company presented insights and findings on the growing U.S. Hispanic market.

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General Members
Matomy Media
MLB Advanced Media, LP
Prisa Digital
Tribal Fusion
Unruly Media

Associate Members
AdKeeper, Inc
AdSymptotic, Inc.
Briabe Media
JP Morgan Chase & Co.
Semcasting, Inc.
Tapad, Inc.

Long Tail Alliance Members

IAB Innovation Days
June 8-9, 2011
New York
Register Now

Mobile: IAB Marketplace
July 18, 2011
New York
Register Now

IAB MIXX Conference & Expo
October 3-4, 2011
New York

October 4, 2011
New York
Enter Now

IAB Ad Operations Summit
November 7, 2011
New York