Digital Case Studies Come To Chicago, Dallas and San Francisco
Change the way you do digital by learning genuine,
eye-opening “eureka moments” of major marketer, publisher and agency
teams at your local IAB Case Study Road Show: Digital Media Success
Stories. Each session is led by the minds behind the creation of
outstanding integrated messaging and provides critical nuggets of
insight you need to develop groundbreaking cross-platform interactive
campaigns with your own team. And bring your questions—the intimate
setting offers attendees plenty of time to engage with speakers and
fellow audience members. Register now to go behind the scenes of campaigns from Hewlett-Packard, LinkedIn, Dell, CafeMom, Ford, Associated Press, Symantec, TubeMogul, SKECHERS, AudienceScience and more, depending on your location.
April 6, 2011
April 12, 2011
April 14, 2011
**And, join us after each event for drinks.
IAB.networking is open to all area media professionals. Learn more on
the Case Study Road Show registration page.
More than 750 leaders of the interactive advertising industry gathered February 27 – March 1 at La Quinta Resort & Club in Palm Springs, CA, for the sold-out, annual event that brings companies together across the value chain to collectively work to increase their fortunes. This year’s passionate debate centered on the relationship between people and data; common themes included consumer control of information, building creativity and brand marketing in the data-driven marketplace, and the growing significance of mobile in the ecosystem. Watch videos from the event, see photos and read recaps here.
2011—In Full Swing: News From the IAB
At the Annual Leadership Meeting, IAB made notable strides in several of its key initiatives.
IAB Announced Winners of the ‘Rising Stars’ Competition. Six innovative new ad formats, which aim to spur creativity in interactive advertising, were honored with the title of Rising Stars, and will be included in the list of IAB Standard Ad Units following six month of in-market validation. Check out the dynamic winning formats here.
IAB Board of Directors Adopted a Code of Conduct, a set of best practices and guidelines to which IAB members agree to adhere in order to maintain membership or to join the organization. The Code of Conduct builds upon the Self-Regulatory Principles for Online Behavioral Advertising, released jointly by the 4A’s, ANA, CBBB, DMA and the IAB in July 2009. A toolkit detailing how members can become compliant to the Code of Conduct can be found here.
IAB, ANA & 4A’s Joined Forces to Make Measurement Make Sense, a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions with the goal of enhancing marketing and media management decision-making.
IAB and Mobile Marketing Association Established Standard Methodology for Measuring Mobile Web Ads. Developed with the assistance of the Media Rating Council, the guidelines provide a framework to govern how ad impressions are counted on the mobile web. These are the first standardized key metrics for measuring advertisements established for the mobile interactive industry. Read the guidelines here.
Other highlights include:
- A new IAB survey, Interactive Ad IQ, revealed a significant gap between the level of sophistication of digital advertising platforms and how comfortable industry executives are in articulating the value of those platforms to media buyers and marketers.
- IAB announced eleven new board members with Peter Naylor, Executive Vice President, Digital Media Sales, NBC Universal, selected as Vice-Chair.
- Winners of the 2010 Sales and Service Excellence Awards were announced to honor those individuals and organizations that have excelled in interactive advertising sales.
- IAB launched the first-ever Data Council to provide a permanent forum for its members to address topics surrounding the collection and use of data in interactive advertising.
Call for Entries: IAB MIXX Awards Honoring Creativity & Impact in Interactive Advertising
Are your clients and partners producing work that
breaks new ground in the interactive creative revolution? Make sure they
know about the MIXX Awards, the most important honor in interactive
advertising. Entries are judged by a panel composed of the industry’s
most discerning and influential thought leaders. Pass the details along
to anyone and everyone you think deserves recognition. It’s time to
celebrate the innovative digital accomplishments happening in
interactive. Read more and view the 2010 MIXX Awards Gallery.
New in 2011 More categories mean more opportunities to win. New classes for entry are Tablet Marketing and Location-Based Advertising.
Early Entry Deadline May 6, 2011.
Informer Readers: Save on ad:tech San Francisco—April 11-13, 2011
the latest innovations in social media, mobile, search, e-mail,
location-based marketing and more. Expect brilliant new insights and
unique perspectives from industry thought leaders and interactive
breakout sessions throughout the 3-day conference. Find the hottest
digital marketing and advertising companies to network with and learn
from on the expo floor. Whether you're a publisher, advertiser, marketer
or business owner, ad:tech gives you the tools and the knowledge to
succeed in an ever-changing interactive world.
Keynote speakers like Arianna Huffington @ Huffington Post, Guy
Kawasaki @Alltop and companies including Google, Groupon, LivingSocial
- Exciting networking parties with delicious food and drink
- The most innovative companies on the expo floor to partner with
Don’t miss out. Register today! Use code SF11BIAB for 25% off!
VAST and VPAID Update in Which We Chase a Chicken
by Ari Paparo, AppNexus
The Strength of Mobile Moms
by Anna Bager, IAB
Mobile Moves into the Teenage Years
by Joe Laszlo, IAB
IAB Member Passion
by Jeff Fryer, IAB
Rising Stars are FREE
by Gina Kim, IAB
Audience Measurement and Web Analytics: A Move Toward Speaking the Same Language
by Joe Laszlo, IAB
Mobilizing Rich Media Advertising
by Joe Laszlo, IAB
Responsible Use of Data Helps Grow Our Industry
by Kristen Fergason, ShareThis
Self-Regulation Solves the Do Not Track Problem
by Colin O’Malley, Evidon
Time to Show Our “Stuff”
by Chris Cunningham, appssavvy
Collaboration Leads to Progress on the Lead Generation & Email Committee
by Lana McGilvray, Dantran Media
Five Tips for Mobile Marketers…and One Thing I’ll Never Say Again
by Joe Laszlo, IAB
The Challenge of Self Governance: An Experiment in Herding Cats
by Rob Rasko, CPX Interactive
The Moment of Truth Is Upon Us
by Sherrill Mane, IAB
Upcoming IAB Webinars
Compliance with IAB’s New Member Code of Conduct
Wednesday, April 13
Understanding the New IAB MMA Mobile Web Ad Measurement Guidelines
Wednesday, May 4
Upcoming IAB.networking Events
Wednesday, April 6
Tuesday, April 12
Thursday, April 14
Editorial Projects in Education
Adara Media, Inc.
CTAM: Cable & Telecommunications Association
Legolas Media, Inc.
Long Tail Alliance Members
Castle Insurance Holdings, Inc.
The Townsend Group