IAB Calls for Creative Revolution in Ad Formats: New Contest Launched
In a bold move to fuel online creativity and move more brand marketing dollars to interactive, the IAB is hosting the Rising Stars Ad Format Competition to develop new ad formats to enhance the already existing list of IAB standard ad units. Companies and individuals are invited to submit their ad format candidates—before November 15—to a selection process led by a cross-disciplinary group that includes agency creative directors, media executives and ad operations specialists, who will judge the ad formats for their potential to drive brand equity at scale.
The ad unit submissions will be evaluated on the following specific criteria:
- Branding - How well does the ad format provide a canvas for brand creativity?
- User Experience - How does the ad format positively impact user experience?
- Functionality - How does the ad format take advantage of online user behaviors and technologies?
- Page Integration - How does the ad format enhance the relationship between the ad and publisher page layout?
- Adoption - How easily could the ad format be widely adopted by publishers?
The contest is the latest development in “Reimagining Interactive Advertising,” an effort by the IAB to refashion consumers’ experiences of interactive brand advertising that includes leaders from creative agencies, media agencies and publishers.
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Internet Ad Revenues Break Records, Climb to More Than
$12 Billion for First Half on 2010
The IAB Internet Advertising Revenue Report for the first half of 2010 confirms that search remains strong, digital video soars as display gains momentum and double-digit growth in online advertising is back. Internet advertising revenues in the U.S. were at $12.1 billion in the period, setting a new half-year record that represents an 11.3 percent increase over the first half of 2009. This is also the highest second-quarter revenue on record, up 13.9 percent over the same period of 2009.
Read more or watch a webinar »
Simply What Works & Why: IAB Case Study Road Show Hits
New York & Chicago
The IAB Case Study Road Show is a unique opportunity to experience an entire day of “eureka moments” that will change the way you do digital. This time, major brands come together to educate you on how to move your brand’s awareness and favorability with games advertising. These experts—marketers, agencies and publishers—have cracked the code for reaching target audiences through the games console, which has become an entertainment hub in households across the country. Don’t underestimate its power. According to the Entertainment Software Association, 67 percent of U.S. households play computer or video games, 40 percent of U.S. video game players are female and the average game player is 34 years old. If you’re not using games, you’re missing out on unique opportunities to have consumers associate their entertainment with your brand.
Register now for the IAB Case Study Road Show to learn how to transform your advertising from good to great—and make games part of the mix. Comprised exclusively of case studies from the best in interactive marketing, the unprecedented event series returns this fall in New York on November 15 and Chicago on November 17. The nearly sold-out audiences in all three spring 2010 locations attest that this new format is just what the market wants.
Bring your questions, and be ready for practical solutions. These intimate sessions give you all-access to the teams who are doing it right.
New York, November 15, the Downtown Conference Center
Chicago, November 17, the Gleacher Center
New Self-Regulatory Program to Give Consumers Enhanced Control Over Their Data
A historic self-regulatory program for the interactive marketing and advertising industry that will give consumers enhanced control over the collection and use of data for online behavioral advertising purposes was announced by a coalition of the nation's largest media and marketing trade associations—the American Association of Advertising Agencies (4A’s), the American Advertising Federation (AAF), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the IAB, with support from the Council of Better Business Bureaus (CBBB).
The program includes specific implementation practices in support of the Self-Regulatory Principles for Online Behavioral Advertising, which the same group released in July 2009. Together, the Principles and practices represent the industry’s response to the Federal Trade Commission’s call for more robust and effective self-regulation of online behavioral advertising practices that would foster transparency, knowledge and choice for consumers.
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Industry Leaders Tackled the Big Issues at MIXX 2010—Unbound: Everything Everywhere
As the digital hub of Advertising Week 2010, the IAB’s sold-out MIXX Conference & Expo on September 27 & 28 explored how the transformative cultural shift triggered by the surge of interactive into every corner of our lives is reshaping the future of marketing and advertising. It also provided once-a-year networking opportunities for the senior attendees who came from across the ecosystem and the world.
Read more, find out what news was released on stage, and view video clips and photos here.
IAB Annual Leadership Meeting 2011
Sells out every year—guarantee your place at the industry's most sought-after event!
February 27 – March 1, La Quinta Resort & Club, Palm Springs, CA
MIXX Awards Winners Affirm Creativity and Impact in Interactive Advertising
The brand marketers and agencies responsible for the most innovative and effective interactive advertising of the year were recognized and celebrated by a stellar crowd of digital marketing’s creatives and executives who gathered at the sixth annual IAB MIXX Awards gala on September 28. Sixty-four campaigns were honored in 24 categories, with Best in Show going to HBO’s True Blood & Digital Kitchen for “Hacking Reality.” View the gallery of award-winning creative.
The MIXX Awards are the only juried advertising competition evaluated by a cross-industry assembly of senior agency, marketer and publisher executives who, together, assess all critical components of the interactive marketing mix, including strategy, creative, execution and results. Reflecting the vibrancy of interactive advertising, this year’s MIXX categories acknowledge single executions as well as distinguished campaigns in such new categories as Experimental and Innovative, Mobile Apps and Viral.
Read more »
Other Recent IAB News
Targeting Local Markets, New IAB Interactive Advertising Guide
Digital Audio Advertising Overview
IAB Committees and Councils Transform Digital Marketing Landscape Through Groundbreaking Initiatives and Studies
Punto New Media
All Media Agency
Cross Commerce Media, Inc.
Mirror Image Internet
The Hacker Group
Long Tail Alliance Members
ABC Article Directory
Advent Interactive LTD
Aliso Creek Productions
AllAfrica Global Media
B A Squared LLC
Bandwidth Productions, Inc.
BTC Media Inc
Capitol Hill Blue
Commercial Road Media
Crystal Air Productions
Digitizor Media and Web
Disaster News Network
Dot 1 Media
Dreamajax Technologies Private Limited
Evanston Now LLC
Family Friend Poems
FitCat Enterprises, Inc.
Game Over Online Inc.
Gravy Train Productions LLC
Gray Internet Technologies LLC
Gregor Klevze S.P.
Handz On Radio
Mind Over Media, LLC
Miss O & Friends
On Location Vacations
Online Chess LLC
Open Hands Media AB
Opulent Technology Solutions
Ozone Communications LLC
Parent Media Group Inc
Performance Computers Inc.
Pop Culture Madness
Reality TV Calendar
Recipe Goldmine LLC
Sean Kenney Design
Simple Employment Solutions
Small Business Online, LLC
Social Index Group
Spcnet Ventures LLC
Star Search Casting LLC
Terri Bennet Enterprises, LLC
Thaindian.com Company Limited
The Biogs Group
The Daily Dot, Inc.
The Gamers' Temple
The UNIX and Linux Forums
TheWrap News, Inc.
Threadneedle Press LLC
Three Stone Media LLC
Tidal Wave Media
USA Web Advertising
Versa Needs LLC
VR Media PTE LTD
WebPromotions Internet Services Inc.
Webstantaneous Web Marketing LLC
Wild Creek Web Studio PVT LTD