IAB Committees and Councils: Growing the Industry


istockphoto_10966672-following-the-process IAB committees and councils, staffed by volunteers who donate their time and energy, are making valuable marketplace improvements and ultimately driving share shift in the digital landscape. Through their work, IAB communities change behaviors across the ecosystem. Below is a list of just some of what they have accomplished in just the past 12 months alone:


Along with the committees and councils listed above, the IAB CFO and Legal Affairs Councils and the Audio, Local, Long Tail and Search Committees work tirelessly to advance the industry.


IAB Applauds the First Ad Networks and Exchanges to Commit to Self-Certification


Responding to marketers' call for better brand safety and enhanced transparency online, the IAB announced that 16 member companies are the first to commit to comprehensive self-certification against the IAB "Networks & Exchanges Quality Assurance Guidelines." Released in June of this year, the guidelines are part of a far-reaching industry initiative lead by the IAB to increase buyer control over the placement and context of advertising on ad networks and exchanges. The announcement was made at ClickZ Connected Marketing Week in San Francisco, where the IAB Networks & Exchanges Committee programmed a one-day forum on ad networks and exchanges.

The first 16 IAB member companies that will self-certify in early 2011 are:

  • 24/7 Real Media
  • Adify
  • AOL/
  • AudienceScience
  • Burst Media
  • Casale Media
  • ContextWeb, Inc. / ADSDAQ Exchange
  • CPX Interactive
  • Fox Audience Network
  • Google
  • ScanScout
  • Specific Media
  • Traffic Marketplace
  • Tremor Media
  • Yahoo!
  • ValueClick Media
Read more »

IAB MIXX Expo 2010


Register Now for MIXX 2010—Unbound: Everything Everywhere

The stellar agenda and powerhouse speaker lineup gets stronger each week as the industry’s brightest minds confirm that they’ll be onstage and in the audience at the MIXX Conference & Expo—the official interactive event of Advertising Week 2010. This year, MIXX explores the transformative cultural shift triggered by interactivity being infused into every aspect of our daily lives. Do you want to be left out as your competitors, peers and partners tackle the heavy questions and debate the hottest issues shaping the future of the media marketplace? Find out how you can stand out in this intensely personalized and fragmented landscape of interactivity. Register now. This event is on track to sell out faster than ever before.


Speakers Include
Blake Irving
Blake Irving

Chief Products Officer,
Abbey Klaassen
Abbey Klaassen

Advertising Age
Chuck Porter
Chuck Porter
Crispin Porter + Bogusky
Barry Wacksman
Barry Wacksman

Executive Vice President,
Chief Growth Officer,
Jeff Levick
Jeff Levick
President, Global
Advertising and Strategy,
Sheryl Sandberg
Sheryl Sandberg
Chief Operating Officer,
Dick Costolo
Dick Costolo

Chief Operating Officer,
Joanne Bradford
Joanne Bradford
Chief Revenue Officer,
Demand Media
Tim Westergren
Tim Westergren

Chief Strategy Officer
and Founder,

Learn more at


IAB MIXX Expo 2010



IAB members save $100. Brand marketers and ad agency executives may qualify for a complimentary pass.

New IAB Research Confirms Digital’s Place in Optimal Marketing Mix


Interactive Advertising and the Optimal Marketing Mix,” a study developed on behalf of the IAB by MarketShare Partners, shows marketers how proper allocation of media spend to digital yields significant results. The ground-breaking work, by a leading cross-marketing optimization company, analyzed three brand scenarios in three different verticals—consumer packaged goods, financial services and automotive. Each example illustrates a distinct opportunity for optimizing marketing spend, specifically in the area of interactive media. Key findings include:

  • The optimal allocation of interactive media spend should be between 1.6x and 2.2x the percentage of the budget originally allocated to interactive, based on the reach and power of interactive advertising—as well as its synergies with offline media—in the three scenarios examined
  • A relatively small reallocation of media spend can have a significant impact on marketers’ revenue. One media optimization scenario examined in this study demonstrated a 6% increase in revenue—even after a 13% decrease in total marketing spend—when dollars were shifted to interactive, shows a relatively small reallocation of media spend can have a significant impact on marketers’ revenue.
Read more »

2010 MIXX Awards Finalists: An Impressive Roster of Achievement


Olivia MunnThe IAB announced the finalists in the sixth annual MIXX Awards, which now join a prestigious list of marketers and agencies who have already been recognized by the most sought-after honor in interactive advertising and marketing. The unparalleled range of creativity showcased by the 2010 submissions captures the explosive innovation taking place in digital advertising. The MIXX Awards are the only accolade that recognizes creativity and impact. The winners of the 2010 MIXX Awardsdebated and determined by a cross-industry assembly of 32 industry leaders from the best agencies, marketers and publisherswill be revealed at a gala dinner on September 28, during Advertising Week in New York City.

This year’s gala promises to set a new level of excitement—a
nd funwith host, comedic actress Olivia Munn.
Read more>>


IAB MIXX Expo 2010

for the MIXX Awards Gala

IAB Releases Industry’s First Independent Review of Online Site Intercept Studies


The IAB kicked off a wide-ranging effort to improve research practices and reduce inefficiencies by releasing “An Evaluation of Methods Used to Assess the Effectiveness of Advertising on the Internet.” It is the first thorough, public assessment undertaken of the state of online ad effectiveness research. The IAB also announced that it would be leading an industry effort to undertake additional research to ensure that brand-effectiveness studies adhere to established principles for the conduct of market and consumer research. The report concludes that three prevalent flaws in site intercept studies jeopardize their results:

  • The validity of Interactive Advertising Effectiveness (IAE) research is “threatened . . .by the extremely low response rates achieved in most IAE studies”
  • The research is also “threatened by the near-exclusive use of quasi-experimental research designs rather than classic experimental designs”
  • The research is compromised by “a lack of valid empirical evidence that the statistical weighting adjustments… adequately correct for the biasing effects” created by the two preceding issues.
Read more »
Read the related IAB Metrics blog »

IAB News From Around the World—Check Out the International Twitter Feed


intl_iab_twitter IAB affiliates can be found all over the world. Keep up with their agendas, and pursue membership opportunities wherever you or your company are doing business by following the international IAB twitter feed. (IAB affiliates are independently organized and operated and are neither owned, controlled or operated by the Interactive Advertising Bureau, Inc. and all trademarks and names are used under license.)


General Members
Open Book Video
Rocket Fuel Inc
SB Nation
The Goodway Group
Triad Digital Media

Associate Members
The Media Innovation Group
thisMoment, Inc.

Small Publishers, Inc.

IAB MIXX Conference & Expo
September 27-28, 2010
New York, NY

September 28, 2010
New York, NY

IAB Ad Operations Summit
November 1, 2010
New York, NY

Case Study Road Show
November 2010
New York, Chicago