The IAB Mobile Marketplace is all about buying, selling and solving—providing information from savvy brands and platform experts that can lead you to a robust, successful mobile strategy at a time when every consumer message must be on-the-go. Examine the inner workings of the mobile space with a focus on practical, actionable insights to help you leverage the growing opportunities to engage consumers and convert them to customers. Read more »
Join brand marketing and agency executives already registered to attend from AIG, DDB New York, Dentsu America, Deutsch, Estee Lauder, Gap, Gevalia, Kraft Foods, Lord & Taylor, L'Oreal Paris, Mastercard, MEC, Mercedes-Benz USA, MGM Grand Hotel, Mindshare, MRM Worldwide, Optimedia, PepsiCo, PHD, Ralph Lauren, Sanofi-aventis, Unilever, Wunderman, Wyndham Hotel Group and others.
Brand marketers and agency executives may qualify for a complimentary pass. Request a pass here.
Showcase Your Work for Interactive's Foremost Experts:
As ground-breaking technologies and transformative platforms redefine creativity, the IAB has assembled a stellar panel of judges for the 2010 IAB MIXX Awards. The cross-industry experts will evaluate and select the brands and agencies producing the most creative, innovative and impactful work--honoring the creators with coveted MIXX Awards. Enter your best digital marketing and advertising to showcase your success in front of some of the biggest names in the industry. The submission deadline is Friday, July 16.
With 23 revised and expanded categories that recognize not only distinguished campaigns but also single executions, there is a place for every element.
IAB Releases “Networks & Exchanges Quality Assurance Guidelines”
IAB Member Networks and Exchanges committed to greater brand safety as the IAB released the finalized “Networks & Exchanges Quality Assurance Guidelines,” a document that standardizes the information networks and exchanges provide to advertisers, enhances buyer control over the placement and context of advertising and builds brand safety. The guidelines were finalized with feedback from stakeholders across the interactive advertising ecosystem including the Digital Committee of the Association of American Advertising Agencies (4A’s) and the Digital Marketing Committee of the Association of National Advertisers (ANA). In addition, IAB member publishers and the Motion Picture Association of America (MPAA) provided feedback on the provisions that protect advertisers from supporting illegal content. Read more »
IAB Enriches Educational Offerings
The IAB launched “IAB Professional Development On-Demand,” a comprehensive educational program for both seasoned advertising and marketing professionals and individuals seeking in-depth training on the fundamentals and latest tools, techniques and best practices in interactive advertising. The IAB also added to the On-Demand curriculum, developed in partnership with the University of San Francisco and the Internet Advertising Institute. Since the launch of its Professional Development Program in early 2009, the IAB has sought out the industry’s leading practitioners as instructors and partnered with several prominent training providers to supplement its own seminars. Read more »
First-Ever Tablet Task Force Paves the Way for Advertising's Role
To help create an infrastructure that would support a variety of rich new advertising opportunities for the emerging technologies of tablets and e-readers, the IAB has formed the Tablet Task Force, a group comprised of senior publishing and interactive industry executives. Tablets and e-readers are the latest electronic tools that enable the new era of interactive content experiences available to consumers anytime and anywhere. Read more »
IAB Forms Multicultural Council and Releases Landmark Hispanic Audience Research
In order to support advertisers’ strategies to reach diverse consumer groups, the IAB has formed a Multicultural Council and released “U.S. Latinos Online: A Driving Force,” a comprehensive presentation that uses multiple data sources to describe the Hispanic online population, identify the trends and key dynamics in this increasingly important advertising target and provide a resource for communicating with Latino online audience segments.
The IAB Multicultural Council, which replaces the former IAB Hispanic Committee, will focus on key issues that impact marketing and advertising within the multicultural marketplace including:
IAB Long Tail Alliance Descends on Nation’s Capital Once Again
For the second annual IAB Long Tail Alliance Washington Fly-In, the IAB assembled 46 small publishers to tell their elected representatives about the important role played by the advertising-supported Internet in empowering small business growth in America. The Long Tail web publishers representing 14 states spent June 14 and 15 on Capitol Hill meeting with 35 House Districts and 12 Senate Offices including members of the Senate Commerce Committee. Read more »
Content Conquers All: IAB Innovation Days @ Internet Week
Consumers’ demand for content, whenever, wherever and however they can get it has intersected with innovations in technology and created limitless opportunities for the Internet. To highlight this dramatic shift, the IAB hosted its first-ever IAB Innovation Days @ Internet Week on June 8 and 9. Themed around “Content Conquers All,” the two-day symposium melded together IAB’s interactive and marketing content expertise with the annual weeklong series of events spotlighting New York City’s role as a leader in the digital and media industries. The two-day conference explored what’s happening right now, and what’s soon to come, in “The Future of TV & Online Video” and “All About Branded Content/Content Brands.” Attendees also experienced hot product demos of the latest technology tools and the marketplace’s best networking.
“Internet Week celebrates innovative technology in digital media, and there’s no better place for it than New York City,” said New York City Mayor Michael R. Bloomberg. “The annual event continues to grow and attract new people, and the Interactive Advertising Bureau’s Innovation Days conference is the latest example of the kind of industry-leading forums Internet Week is spurring.” Read more »