A stellar agenda featuring top industry experts has been announced for IAB Innovation Days @ Internet Week on June 8 & 9 in New York City. Reserve your seat now for two full days devoted to how leading marketers, agencies and publishers are transforming their businesses to respond to consumers’ demand for content whenever, wherever and however they can get it—all intersecting with technological innovations hurtling the industry forward at breakneck speed. Plus—hot product demos and the marketplace’s best networking.
Join executives from these leading brands and agencies who are already registered to attend: AT&T, AXA Equitable, Benjamin Moore, BP, Carat, Converse, DDB, Del Monte Foods, Diageo, Havas Digital, Hyundai, IBM, Johnson & Johnson, KAYAK, kirshenbaum bond senecal + partners, Kraft Foods, Lord & Taylor, L'Oreal Paris, Maybelline-Garnier, MEC, MediaVest, Mercedes-Benz, Mindshare, Nutrisystem, OMD, PHD, Sapient, Sara Lee, Sleepy's, Sony Electronics, Warner Bros., Wyndham Worldwide, Zenith Media and more.
Featured Sessions Include:
Brand marketers and ad agency executives may qualify for a complimentary pass.
Learn more at www.iab.net/innovationdays.
Showcase Your Work to a Who’s Who of
The marketing-media ecosystem’s most influential thought leaders will evaluate, debate and select the best interactive campaigns and single advertisements for the most important recognition in the industry—the IAB MIXX Awards 2010. Don’t miss your chance to claim this prized honor for your clients and your work. Hurry—the early entry deadline is this Friday, May 28.
The MIXX Awards judging panel is made up of an elite assembly of ad agency executives, brand marketers and media power brokers, including:
Mathias Appelblad – Executive Creative Director and Director of Innovation, BBDO New York
**Pass the details along to anyone and everyone you think deserves recognition.
IAB Increases Transparency in the Use of Data in the Interactive Advertising Industry
On May 3, the IAB released “Data Usage & Control Primer: Best Practices & Definitions,” which represents the first time any organization has tackled the task of defining the data landscape. The document explains in plain terms what data can be collected online and how that data should be collected, as well as providing a lexicon of commonly used terms and recommending a set of business-to-business best practices to foster transparency and cohesion throughout the interactive advertising industry.
Developed in conjunction with leaders from branded publisher sites, ad networks and data companies, the Primer:
Small Publishers Are Gathering to Learn and Network at the Second Annual Long Tail Alliance Fly-In to Washington, D.C.
The need to tell the story of small publishers, and their dependence on interactive advertising, is made more pressing than ever by the recent release of the Congressman Rick Boucher’s discussion of his privacy legislation (see story below). For the second year in a row, the IAB invites interactive entrepreneurs—those who are changing the online landscape by creating websites that reflect their passions and interests, and in the process achieving the American dream—to share their successes with legislators and regulators in Washington D.C. How interactive advertising impacts life in America today, and the broader U.S. economy, is not well-understood in the nation’s capital, and together we can help prevent adverse legislation and regulation.
Participants in the June 14 & 15 event will:
Internet Advertising Revenues Hit $5.9 Billion in Q1 ’10, Reaching Highest First-Quarter Revenue Level On Record
Internet advertising revenues in the U.S. were at $5.9 billion in the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released by the IAB and PricewaterhouseCoopers. This marks the highest first-quarter revenue level ever for the industry. Read more »
IAB Opens West Coast Office and Welcomes Vice President Steve Sullivan to Spearhead Supply Chain Solutions
To provide support for its large contingency of members with West Coast headquarters, the IAB has opened a San Francisco office. The IAB also announced that it had named Steve Sullivan as Vice President, Supply Chain and Revenue Solutions, a new position in the organization. Sullivan, who leads the new IAB West Coast office, joins the organization from Microsoft Corporation where he served as Senior Program Manager, Ad Security, within Microsoft’s Online Services Division. Read more »
IAB Analysis of the Boucher Discussion Draft
The news that Congressman Rick Boucher had circulated a discussion draft of his privacy legislation engendered a lot of interest—in the press, in the industry at large and in the nation’s capital. Our initial interpretation of the draft’s provisions relating to websites and third-party services is that they present a fundamental challenge to our industry’s current business models. The draft itself is a confusing document that takes a significantly different approach than the FTC’s proposal from last February and what the IAB and other members of the self-regulatory coalition have been working to implement throughout the interactive advertising industry.
Review the IAB’s initial analysis of Congressman Boucher’s draft—prepared by Venable LLP, our outside policy counsel in Washington, D.C. Look to see more from the IAB in days—and weeks—to come.
Building Brands Online: Bain’s Final Analysis
Bain & Company has released In Search of a Premium Alternative: An Action Plan for Online Brand Advertising, the final analysis of the Building Brands Online research project undertaken back in March 2009 by the renowned consulting firm in cooperation with the IAB and its members.
The market-making research study combined a survey of over 700 leading marketer decision makers or influencers with in-depth interviews of senior executives from throughout the interactive advertising ecosystem. This final output from that initiative presents a transformation roadmap for the interactive advertising industry, aimed at helping ad sales organizations grow their share of national brand advertising by better addressing marketers' online branding needs. Among the recommendations are changes to the value proposition and the go-to-market strategy for interactive publishers' online advertising offerings and new metrics to gauge online advertising effectiveness. Read more »