Registration Is Now Open For This New IAB Event
Consumers’ demand for content whenever, wherever and however they can get it has intersected with technology evolving at breakneck speed to create limitless opportunities for Internet everywhere. On June 8 and 9, IAB launches Innovation Days @ Internet Week, melding for the first time ever IAB’s content expertise with the annual weeklong series of events spotlighting New York City’s role as a leader in the digital and media industries. For two days, we’ll explore what’s happening right now, and what’s soon to come, in “The Future of TV & Online Video” and “All About Branded Content/Content Brands.”
Immerse yourself in the evolution of content delivery and the ever-blurring lines between traditional advertising and digital. You’ll experience hot product demos, intense learning and the marketplace’s best networking. As the convening voice of the interactive industry, the IAB once again brings together the most influential thought leaders in marketing and advertising for this new, stellar event.
Learn more at www.iab.net/innovationdays.
Call For Entries: IAB MIXX Awards Honoring Creativity & Impact In Interactive Advertising
Does your work or the work of your clients break new ground in the interactive creative revolution? Then stake claim to an IAB MIXX Award, the most important honor in the industry. Submit your best interactive advertising and marketing to be seen and evaluated by industry’s most influential thought leaders who each year recognize the most innovative digital accomplishments. Pass the details along to anyone and everyone you think deserves recognition. Read more »
The Early Entry Deadline is coming soon—May 28.
Attention, Small Publishers: Join Us for the Second Annual Long Tail Alliance Fly-In to Washington, D.C.
Entrepreneurs are changing the online landscape by creating websites that reflect their passions and interests, and in the process they are achieving the American dream. These small business people provide American consumers with thousands of new websites full of information, news and entertainment—and online advertising that supports their pursuits makes it all possible. The IAB is bringing them together to share their successes and advocate for the industry at large directly with representatives in the nation’s capital. The story of how interactive advertising impacts life in America today, and the broader U.S. economy, is an important one.
The IAB invites Long Tail Alliance members and others in the long-tail community to the Small Publisher Fly-In, taking place in Washington, D.C., on Monday, June 14, and Tuesday, June 15. During the two-day event, attendees will:
Interested? Join us in Washington on June 14 and 15 for the second annual Long Tail Alliance Fly-In.
Internet Ad Revenues Reach Record Quarterly High of $6.3 Billion in Q4 ’09
The IAB and PricewaterhouseCoopers LLP released the IAB Internet Advertising Revenue Report for the full year 2009. Though U.S. Internet advertising revenues, at $22.7 billion for the year, showed a 3.4 percent decline from 2008, there are signs of an emergent recovery in the industry. The fourth quarter of 2009 hit a record quarterly high of $6.3 billion, a 2.6 percent increase year-over-year and a 14 percent increase over the third quarter of 2009. Read more »
IAB and NAI Release Technical Specifications for Enhanced Notice to Consumers for Online Behavioral Advertising
Advancing the self-regulatory efforts of the digital advertising and marketing industry and taking a critical step in the ongoing self-regulatory efforts, the IAB and the Network Advertising Initiative released the CLEAR (Control Links for Education and Advertising Responsibly) Ad Notice Technical Specifications, a set of common technical standards enabling enhanced notice in online ads. These technical specifications allow advertisers and ad networks to begin offering a clickable icon in or near online ads that directs users to additional information about online behavioral advertising and choices about such ads. Read more »