IAB.informer august 2009


Learn & Network Alongside Advertising’s Most Influential CMOs,
Agency Leaders, Media Company Executives...


Ecosystem 2.0—Revenue: The Next Wave is this year’s most important digital marketing and advertising event for senior voices from across the industry. This thought leadership gathering is almost sold out, so register now to secure your place!

What new media models are driving substantial growth in the marketing ecosystem?
Revenue: The Next Wave, the theme of the IAB Annual Leadership Meeting, will help answer that question. CEOs and other executives from across the ecosystem debate and discuss the roadmap forward—how, where, and in which ways their companies and the industry will reorient themselves over the next 12 to 24 months to surf the growth wave in interactive marketing and media.

Speakers include:

Frank Cooper
SVP & Chief Consumer Engagement Officer,
PepsiCo Americas Beverages

Jeffrey Hayzlett

Owen Van Natta

Bryan Wiener

Susan Wojcicki
VP, Product Management,
Jack Griffin, President, National Media Group, Meredith Corporation; Curt Hecht, President, VivaKi; Eric Hippeau, CEO, Huffington Post; Bob Liodice, President & CEO, Association of National Advertisers; Gordon McLeod, President, The Wall Street Journal Digital Network; Wenda Harris Millard, President, MediaLink; John Montgomery, COO, North America, GroupM Interaction; David Moore, Chairman & Founder, 24/7 Real Media; Martin Reidy, President of Meredith Integrated Marketing, Meredith Corporation; Avner Ronen, CEO & Co-Founder, boxee;
and many more.

Our promise: you will take home actionable, timely information that will change the way you do business now and across the coming year. Register for the Annual Leadership Meeting.

IAB Case Study Road Show - NEW!

Simply What Works & Why

The IAB has launched the "IAB Case Study Road Show: Digital Media Success Stories"—a new series of intimate learning sessions devoted only to "eureka moments" that will change the way you do digital.

March 9

San Francisco

March 11
March 16

Set in an intimate learning environment, this is an unprecedented opportunity to gain exclusive access to the strategy, insights and inspirations that comprise the best case studies in interactive marketing. The marketers, agencies and publishers responsible for the campaigns will be onstage to share how they transform advertising from good to great, and to answer your questions about how you can do the same. The IAB Case Study Road Show is a unique format for experiencing groundbreaking digital work in a whole new way.

Register today for the Case Study Road Show—and IAB.networking events in San Francisco, Dallas and Chicago too!

Hear digital success stories from:

Ace Hardware
Betty Crocker
Electronic Arts
Game Show Network
Jack Daniels
Mary Kay
Universal McCann
... and more!

Learn more at www.iab.net/csrs.

2009 Year in Review

No doubt about it: 2009 was a rough year for the U.S. economy, and for the advertising and media industries. But if the year began with uncertainty, it’s ended on some bright notes at the Interactive Advertising Bureau and our member companies—and with optimism about 2010.

IAB closed the year with a significant legacy of accomplishment. From sold-out events like the MIXX Conference & Expo to new, groundbreaking research such as our “Building Brands Online” study to the creation of mission-critical standards and guidelines to fending off adverse legislation through active lobbying efforts in Washington, the IAB kept focused on facilitating the growth of the interactive advertising marketplace. Perhaps more important than these tangible products and events was the softer impact we had on the culture of marketing-media ecosystem.

In 2009, IAB led the call for a renaissance in interactive advertising creativity. Just as the industry has transformed society through remarkable technological innovations, we can unleash interactive media’s potential to serve as a common ground for fabulous, effective, business-building advertising.

The IAB heads into 2010 with a substantive agenda we believe will reinforce interactive advertising’s centrality to marketers’ needs. Aided by our members’ commitment to continuing innovation, we’re devoting our efforts to shifting increasing share of marketers’ spend to interactive media. And the IAB will continue to deliver the platforms, tools, resources and knowledge necessary to grow the interactive advertising ecosystem.
Read the 2009 IAB highlights >>


Quick Links
IABlog with Randall Rothenberg
The iPad's Threat to Advertising

Randall Rothenberg’s Op-Ed in "The Hill" About Protecting Consumer Privacy Online

Upcoming Member Seminars

How to be Compliant with the Self-Regulatory Principles for Online Behavioral Advertising
Wednesday, February 3

Upcoming IAB Professional Development

Digital Career Workshop: Landing Jobs in Tough Times
February 4

Getting Credit for Your Impressions: Understanding and Using Attribution Models
February 25


New Members

General Members
Bizo, Inc.
Permuto, Inc.

Associate Members
Mochila Inc.

Long Tail Alliance Members
Pulse Marketing, Inc.
SponsorPay GmbH

Upcoming Events

IAB Annual Leadership Meeting
February 21-23, 2010
Carlsbad, CA

IAB Case Study Road Show
March 9 - San Francisco
March 11 - Dallas
March 16 - Chicago

Social Media: IAB Marketplace
April 5, 2010
New York, NY

Networks & Exchanges: IAB Marketplace
May 3, 2010
New York, NY

IAB Innovation Days @ Internet Week
June 8-9, 2010
New York, NY
Day 1 - Innovation: The Future of TV & Online Video
Day 2 - Innovation: All About Branded Content/Content Brands

Mobile: IAB Marketplace
July 19, 2010
New York, NY

IAB MIXX Conference & Expo
September 27-28, 2010
New York, NY

September 28, 2010
New York, NY

IAB Ad Operations Summit
November 1, 2010
New York, NY