IAB Informer Archive- July, 2006

Register by July 21st and save $100!

Don’t miss the must-attend event of the year - it's MIXX, the official Interactive Conference, Expo and Awards show of Advertising Week 2006. 

MIXX it up with the top marketers, agencies and publishers coming together to address the hot-button issues facing the industry today. Don’t miss our all-star lineup of top-notch speakers — Hear from keynote Jeff Zucker, on how interactive is changing the traditional advertising model. And, our line-up of industry heavyweights will share their visions for what’s next and what it will take to leapfrog your competition and steer your business into the future. Don’t miss these exciting speakers and more:

Jeff ZuckerJeff Zucker
Chief Executive Officer
NBC Universal Television Group

Jerri DeVardJerri DeVard
Senior Vice President - Marketing and Brand Management
Verizon Communications

Omar A. AlbertelliOmar A. Albertelli
Senior Manager, Consumer Promotions, Events, and Sponsorships, North America, Mobile Devices Division
Motorola, Inc.

Kevin DonahueKevin Donahue
Vice President of Content


Simon AssaadSimon Assaad
Co-founder and Co-CEO

Bob LiodiceBob Liodice
President and CEO
Association of National Advertisers, Inc.

Wenda Harris MillardWenda Harris Millard
Chief Sales Officer

Michael KellyMichael Kelly
AOL Media Networks

David VerklinDavid Verklin
CEO, Chairman
Carat Americas,
Carat Asia Pacific


And this year, hear from the experts themselves — Consumers in the MIXX. Hear from everyday consumers how they use media, how it fits into their lives and what they really think about the new technologies and media platform.

Don’t MIXX out!

Register now for the Interactive Conference of the year and save $100 if you register by July 21. Qualified Marketers and Agencies attend for free. Click here to see if you qualify or register now at www.mixx-expo.com.



Co-produced by the IAB and Adweek Magazines, the MIXX Awards is the official Interactive awards show of Advertising Week 2006 and the pre-eminent awards show of the Interactive Industry. The MIXX Awards is the only juried competition that recognizes excellence in both creativity and effectiveness in interactive advertising.

Submit your campaign now at www.mixx-awards.com. Deadline is August 4th so submit now.

 The coveted MIXX Awards is judged by an all-star panel of highly acclaimed brand marketers who have direct control over some of the largest advertising budgets including the following marketing executives:

“The MIXX Awards represent the gold standard in Interactive advertising and the winners stand as vital examples of how to create successful Interactive campaigns,” said Bob Liodice, president and CEO, Association of National Advertisers. “I am thrilled to be a part of this esteemed panel of judges for this coveted industry award."

Rich Internet Application Measurement
Development frameworks such as AJAX make it possible to create dynamic sites with the ability to reload or change parts of pages without reloading the entire page. If you are an IAB member heavily involved in Rich Internet/AJAX Application development, and would like to join a working group of the Measurement Task Force tasked with creating guidelines for Rich Internet/AJAX advertising measurement, please contact Jeremy Fain at [email protected].

Rich Media Measurement

The Measurement Task Force and Rich Media Task Force have formed a Rich Media Measurement Working Group that is working together to develop a standard, and draft guidelines around, the counting of a rich media ad impression. Any IAB Member-company who is involved in the serving of rich media advertising should be a part of this working group which has already had two meetings. For more information and to get involved now, please contact Erica at [email protected].

Broadband Video

Commercial Measurement Guidelines
In a continued effort to lend efficiency to the online ad creation and media buying communities and to foster an environment of open dialogue on outstanding issues and concerns, the IAB’s Broadband Committee and Measurement Task Force have released a set of Broadband Video Commercial Measurement Guidelines. As broadband proliferates, the interactive industry recognizes the importance of delivering a standardized set of measurement guidelines earlier rather than later so that infrastructure development and business practices can be informed at the earliest stage.

These guidelines are intended to further supplement the Ad Campaign Measurement and Audit Guidelines released in 2004, which details the standard for counting an online ad impression. Specifically, broadband video commercial measurement guidelines will determine at what point a broadband video commercial is counted. A “Broadband Video Commercial” is defined as a commercial that may appear before, during, and after a variety of content including streaming video, animation, gaming, and music video content in a player environment. This definition includes Broadband Video Commercials that appear in live, archived, and downloadable streaming content.

These guidelines address on-line browser or browser-equivalent based Internet activity that involves streaming video and audio advertising content and are principally applicable to Internet media companies and ad-serving organizations.

We are pleased to announce that you can find out more about our International Affiliates and email them directly from the IAB site. We invite you to check out their websites and encourage your overseas counterparts to consider membership in their national chapters.


Akamai - www.akamai.com
Autobytel -www.autobytel.com


Hearst Magazines - www.hearstmags.com
HowStuffWorks - www.howstuffworks.com

IAB Terms & Conditions Task Force

The IAB Ts&Cs Task Force has been very diligent in their mission to educate key stakeholders on the IAB/AAAAs Terms & Conditions and support their adoption.  Chaired by Derek van Straaten, Director, AOL Media Networks, the task force has specifically focused their efforts in the last year on addressing and helping to alleviate the industry obstacle of “late creative.”

“The Ts&Cs Task Force is a dedicated group of individuals from all areas of the IAB membership who are interested in supporting a more efficient manner of conducting business that is reasonable for both parties,” said Derek van Straaten.  “With more and more advertising dollars being allocated to interactive, it will be critical that the industry continue to mature by reducing operational inefficiencies."

Also seated on the committee are:

Rebecca Weinstein, 24/7 Real Media, Inc.
Mark Westlake, About, Inc.
Karen Miller, Advertising.com
Ho Shin, Advertising.com
Bill Masterson, Advertising.com
Peter Howley, Advertising.com
David Plesha, Allrecipes.com
Ned Newhouse, American Greetings
Josh Resnik, AOL
Jessica Finkelstein, AOL
Eve Fraser, Ask, Inc
Mitchell Weinstein, BabyCenter, LLC
Howard Manus, BusinessWeek Online
Thomas Knapp, CBS Digital Media
Joanna Bloor, CNET Networks, Inc.
Zack Rogers, CNET Networks, Inc.
Bill Morrow, CNN Interactive
Jeff Friedman, Cox Newspapers, Inc.
Ken Detlet, Dow Jones Online
Mark Evans, eBay
Peter Pai, eBay
Tara Powell, Edmunds.com
Doug Fleming, ESPN.com
Gregg Stewart, Fathom Online
Jonathan Meyers, Forbes.com
Fernando Romero, Fuse
Jim Hoos, Gemstar - TV Guide International, Inc.
Ramsey Homsany, Google, Inc.

Chris Theodoros, Google, Inc.
Jared Grusd, Google, Inc.
Robert Ames, Hachette Filipacchi Media
Joel Walters, Hanley Wood e-Media
Dennis Gutierrez, IGN Entertainment
Todd Murtha, IGN Entertainment
Joan Chakonas, iVillage, Inc
Aimee Irwin, Lightningcast
Ramona Gonzales, LPI Media
Chris Schlecht, MSN
Ted Ryan, National Geographic
Bill Mahoney, Prospectiv
Brad Aaron, Q Interactive
Marci Sweren, Reed Business (Variety)
Josh Perlstein, Response Media
Peter Szabo, Szabo.com
Andrew Reis, Tremor Media
Bennet Kelley, ValueClick, Inc.
James Piper, Vibrant Media
Sarah Weisinger, Walt Disney Internet Group
Sherrese Smith, Washingtonpost.Newsweek Interactive
Midge Brown, The Weather Channel Interactive
Erin Miranda, The Weather Channel Interactive
Jonathan Katz, WebMD
Todd Teresi, Yahoo! Inc.
Sumaiya Malik, Yahoo! Inc.
Jim Weiss, Yahoo! Search Marketing
Michael Pilla, Yahoo! Search Marketing



Member Spotlights

ROOT Exchange announced the industry’s first “Independence Day for Leads.”

ROOT Exchange announced the industry’s first transparent online marketplace for leads, offers new insight into lead-generation, making buyers and sellers of leads smarter and saving them time and money. Advertisers, or lead buyers, are able to specify the characteristics of the leads they want to buy, the quantity they wish to receive, and the price they are willing to pay. They can then get a price quote in real-time for all leads of that type that enter the Exchange.

Sellers, comprised of aggregators or publishers, specify the price they wish to receive for their leads – either in advance or in real-time. ROOT Exchange provides the simplest way for sellers to earn more revenue from their leads and buyers to buy their leads most efficiently.

For more information, visit www.rootexchange.com


Upcoming Meetings: Committee, Council & Task Force