Mobile
Attributes
Learn more about the IAB Mobile Advertising Committee, driving the industry forward through the work on this page.
- *NEW*Mobile Application Advertising Measurement Guidelines
- IAB and MMA Release "Mobile Phone Creative Guidelines"
- Mobile Phone Video Diaries
- Mobile Rising Stars Ad Units
- Tap into Mobile
- Mobile Local Buyer's Guide
- Global Mobile Advertising Market Valued at $5.3 Billion (€3.8 Billion) in 2011
- Multiscreen Marketer Study
- Screens to the Nth Study
- Mobile Shoppers: Ubiquitous Data Spawns Savvier Consumers
- Mobile Advertising Overview: A Platform Status Report
- Mobile Buyer’s Guide
- Mobile Richmedia Ad Interface Definitions (MRAID) Information
- Mobile Web Advertising Measurement Guidelines
- Prevailing Mobile In-Application Advertising Formats
- State of Mobile Measurement
- IAB Tablet Buyer’s Guide
