Data

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Marketing Data Technology:

Cutting Through the Complexity

Data Driven Advertising —

A Simplified Resource on How Data is Used to Serve Ads

Handle with Care: 10 Steps to Good Data Stewardship

Data Usage & Control Primer

Site Tagging

Social Data Demystification & Best Practice

Data Management Platform Whitepaper

Political Data

IAB Attribution Primer

Digital Attribution Comes of Age


The Emerging Marketing Data Use Cases


Data Segments & Techniques Lexicon