Rich Media Creative Guidelines Compliance

A&E Television Networks
AccuWeather.com
Adconion Media Group
Addroid
Adify
AdoTube
ADTECH
AOL
AudienceScience
Auditude
BabyCenter
Beliefnet, Inc.
Bizo
BrandAds
Brand.net
Break Media
Brightcove
Burst Media Corporation
Caring.com
Cars.com
Casale Media
CBS Interactive
ChoiceStream, Inc.
CMG Digital
CNN.com
Collective
CPX Interactive
Disney Interactive Media Group
DoubleClick, Inc.
Edmunds.com
Embee Mobile
Eyeview Inc.
Flashtalking Inc.
Fox News Channel
Glam Media
Grooveshark
Innity
Innovid
InsightExpress
Interactive One
Jivox Inc.
Joost
Kelley Blue Book
Kontera Technologies, Inc.
LinkedIn, Inc.
Liquidus
Mansueto Ventures: Inc. & Fast Company
Martha Stewart Living Omnimedia
MediaMind
Microsoft Advertising
Mixpo
Mojiva
MyWebGrocer
Pandora Media, Inc.
Phluant Mobile
PointRoll
PulsePoint
Punto New Media
Specific Media
Speed Shift Media
Spongecell
SpotXchange
Steel Media, Inc.
The Business Insider
The Google Content Network
The New York Times Company
The Sales Athlete, Inc.
The Weather Company
Thomson-Reuters
Time Inc.
Tremor Video
Twitch
Undertone Networks
Univision Interactive Media
US News & World Report
USAToday.com
ValueClick Media
Vibrant Media
VideoHub (Tremor Video)
Vindico Group
World Wrestling Entertainment, Inc.
WorldNow
Yahoo!, Inc.
YouTube

Please note that this program is for IAB Members only.

The Rich Media Creative Guidelines give advertisers and their agencies the ability to develop advertising content with consistent specifications, which can be accepted by many of the leading interactive publishers. The purpose of this set of guidelines is to lend efficiency to the online ad-creation and media-buying communities. Agencies, advertisers and their creative partners are encouraged to seek companies that are compliant to take full advantage of this ease of use.

Compliance Program for IAB members:

The IAB Rich Media Creative Compliance Seal program has been designed to integrate into compliant member sites with ease. The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of Rich Media Creative Guidelines and be encouraged to look for the seal. The compliance seal must be placed according to IAB standards and should not be altered in any way.

 

Rich Media Creative Compliance Defined
 

Publishers who are compliant with the Rich Media Creative Guidelines self attest that they accept, as a minimum, each of the creative specifications defined in the guidelines. Publishers may accept higher specifications at their sole discretion, but are required to accept all creative submitted within the Rich Media Creative Guidelines.

How to Obtain the Compliance Seal:

In order to obtain the seal, a member company should download and fax the IAB Compliance Seal Application. Once the form has been received and reviewed, and assuming compliance, an attachment with the seal will be received by the compliant IAB member-company’s site.