Internet Ad Revenues Again Hit Record-Breaking Double-Digit Annual Growth, Reaching Nearly $37 Billion, a 15% Increase Over 2011’s Landmark Numbers

Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion. The report, released by the IAB and prepared by PwC U.S., additionally reveals that 2012’s fourth quarter numbers, at $10.3 billion, rose by 14.9 percent from $9 billion in the final quarter of 2011. These 2012 Q4 figures represent an uptick of 11.6 percent over Q3 2012, which came in at $9.2 billion. Read more»


Digital Content NewFronts—on IAB.net

As smartphones, tablets, laptops, PCs, and connected TVs increasingly become go-to platforms for consumers to access their favorite video entertainment, news, and sports programming, the IAB is leading the second annual Digital Content NewFronts, April 29 through May 3 in New York City. The weeklong series of presentations from digital content powerhouses entices buyers and sells high-value original video content and available advertising opportunities in digital media. Keep up with the latest NewFronts excitement on the IAB NewFronts page on iab.net, and be part of the conversation on Twitter at #NewFronts.

In addition to the Digital Content NewFronts six founding media partners—AOL, Digitas, Google, Hulu, Microsoft Advertising, and Yahoo!—those on the slate to showcase original programing include Alloy Digital, Blip, CBS Interactive, Condé Nast Entertainment, Crackle at Sony Pictures Television, Digital Broadcasting Group, Disney Interactive, VEVO, Wall Street Journal, The Weather Company, and Zynga. Each partner is hosting and managing its own independent, invitation-only event. Read more»

To kick off Digital Content NewFronts week, IAB released “45 Million Reasons and Counting to Check Out the NewFronts,” an in-depth research study focused on the growing reach and impact of digital video—revealing that original professional online video (OPOV) captures the attention of 45 million U.S. viewers per month and that ad-receptivity ratings are on par with primetime television. Read more»


IAB Releases Updated Quality Assurance Guidelines for Public Comment, Evolving Beyond Networks & Exchanges to Encompass All Buyers and Sellers

To foster brand safety and transparency in the digital advertising supply chain the IAB released a draft for public comment of its updated Quality Assurance Guidelines compliance program (QAG 2.0). The most significant change from the QAG 1.0 program is the structural shift from “networks and exchanges,” to a much broader “buyers and sellers,” including large premium publishers, demand side platforms (DSPs), supply side platforms (SSPs), trading desks, agencies, and marketers. The public comment period ends May 20. Read more»


Show Off Your Expertise as a Digital Media Sales Professional

In the past nine months more than 450 digital media sales professionals from across the country have earned the IAB Digital Media Sales Certification. Are you ready to join them—ready to be recognized as an expert on your team, in your company, and throughout your field? The next testing window opens July 1.

MANAGERS: Does your sales team make the grade? Get them all trained and ready for the IAB Digital Media Sales Certification Exam. Clients want to work with the most educated, experienced, sales teams in the industry. An IAB certified team proves they’ve found the right partner. Read more»

NEW IAB EVENT—IAB AfterFronts: Cross-Screen Content & Consumers

IAB AfterFronts: Cross-Screen Content & Consumers—June 10, hot on the heels of the second annual Digital Content NewFronts—spotlights how content creators and brands reach and engage the untethered consumer.

Video everywhere is a reality. Sight, sound, and motion—regardless of place, space, technology, platform, or device—create untold opportunities for brand advertising. But, challenges abound. How can you reach an audience when they are, by definition, fragmented and dispersed? How do you create rich creative experiences that scale fluidly from the largest of screens to those that can literally fit in the palm of your hand? What are the clear, connected metrics that prove it’s working?

IAB AfterFronts: Cross-Screen Content & Consumers addresses these questions by bringing together big ideas, practical real-world examples, and the best tools and solutions in the marketplace. Featured Presenter: Geri Wang, President, ABC Sales.

Register before Friday, May 10, to save $100. Brand marketers and ad agency executives may qualify for a complimentary pass.


OpenCo/NYC—May 23: A Free Opportunity to See Innovative Companies Present in their Native Environments

OpenCo is a new (and free) kind of event experience: a mashup of an open studio tour and a business conference, with the vibe of a music festival—coming to NYC on Thursday, May 23. Check out the amazing list of companies presenting here (scroll down). All presenting companies (called HostCos) open their doors and give a 45 minute presentation on their mission, values, and how they get there. Sign up to come (it’s free, though the VIP levels are also available). After you register you will be given a chance to pick the sessions you want to attend.


Americans Want Free Internet Content, Value Interest-Based Advertising

A new poll commissioned by the Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations and companies, including the IAB, shows that Americans understand and appreciate the importance of the ad-supported internet. Americans place great value on the availability of free internet content, and appreciate internet advertising that is tailored to their specific interests, a new poll finds. The survey measured attitudes regarding online advertising, with a specific focus on interest-based ads. Read more»


5th Annual IAB Long Tail Alliance Fly-In: A Unique Event Designed Specifically for the Small Publisher

Members of the IAB Long Tail Alliance are invited to join a select group of industry representatives and the IAB team on June 3 and 4 in Washington D.C. for the 5th Annual IAB Long Tail Alliance Fly-In. Registration is now open for this free event. Read more»

  • Learn about the latest strategies, technologies, and tactics to grow your online business
  • Network with other small online businesses and publishers from across the country and learn best practices
  • Voice your business’ story, industry concerns, and challenges to Congress members and their staffs
  • Be guests of honor at a special reception and dinner at the Google’s Washington, D.C., office.

Be Honored for Digital Advertising Excellence: IAB MIXX Awards

The IAB MIXX Awards elevates interactive advertising by celebrating the world’s most creative and high-impact digital executions. Are you and your campaigns ready for the spotlight? The only way to find out is to enter now.

Recognized as the benchmark for best-in-class campaigns and embodying leading-edge innovation, IAB MIXX Award-winning work inspires and educates the marketplace about the power to build brands digitally.

Because only the best-of-the-best go home with a coveted IAB MIXX Award, the collection of work creates a valuable platform that furthers the IAB mission to educate the broader advertising and marketing industry about the powerful impact interactive has on the overall marketing mix. Read more»

Enter by Friday, May 10, to save.


Beyond Buzzwords: Separating Fact, Fiction, and Hype in Mobile

The sold-out IAB Mobile Marketplace on April 11, in New York City brought the ecosystem together for a relentlessly practical day of insights and expertise. Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB, guided the day. “Content has to be nomadic because users are,” she said. You can’t wait for the marketplace to become simplified to get involved. “The time to take action is now,” she advised. View the event highlights.

IAB news released at the IAB Mobile Marketplace included:

IAB and MMA Issue “Mobile Phone Creative Guidelines” to Reduce Industry Fragmentation and Empower Creatives
In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units. In direct response to this mobile ecosystem need, the IAB and Mobile Marketing Association (MMA) issued finalized “Mobile Phone Creative Guidelines.” Read more»

More Than Half of Surveyed Mobile Users Manage Personal Finances on Their Connected Devices, According to Research from IAB, InMobi, and Viggle
As tax day approached, the IAB released “Mobile and Money,” a new study conducted in partnership with InMobi and Viggle, that looks at how mobile users are leveraging smartphones and tablets to manage their personal finances. Findings show that a great number of consumers are tapping into their mobile devices for money management, although some are worried about security issues—real or imagined—that financial services marketers need to better address. Read more»

 
 
 
 
 
 
 
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10 Tweets From #IABMB That Show The Power Of Mobile
By IAB’s Anna Bager

If This Is Native, Make Mine Alien: 3 Rules For Effective Native Advertising
By IAB’s Peter Minnium


By IAB’s Susan Borst


 

Upcoming Interactive Insights Webinars
Examining the Crossroads of Ad Tech and Public Policy
Wednesday, May 1
2:00pm - 4:00pm ET


 

Professional Development Classes
in the IAB Ad Lab
Introduction to Digital Native Advertising, Taught by Certified Sales Training
Thursday, May 16
9:00am - 12:30pm ET

Professional Presentations: Turn Information into a Story That Sells, Led by Anne Miller
Tuesday, June 4
9:00am - 12:30pm ET

Developing Your Online Brand, Taught by the Center for Sales Strategy
Monday, June 24
9:00am - 12:30pm ET

Tap into the Co-op Digital Advertising Market, Taught by Miles David
Wednesday, June 26
9:30am - 12:30pm ET

Intelligent Selling of Interactive Advertising, Level I & II, Taught by The Laredo Group
Thursday, June 27 (Level I)
Friday, June 28 (Level II)
9:00am - 4:30pm ET

Winning Over Advertising Agencies, Taught by the Center for Sales Strategy
Tuesday, October 8
1:30pm - 4:30pm ET


 

General Members
Foursquare
LSN Mobile
Tafi Media
Viewster

Associate Members
Adventive
Endemol USA
Fiksu
Inadco
LocationInsight
StudioNow
Unicorn Media
Unilever

The 5th Annual IAB Long Tail Alliance Fly-In
A Meeting on Capitol Hill
June 3 - 4, 2013
Washington, D.C.

IAB AfterFronts
June 10, 2013
New York

Advertising Technology: IAB Marketplace
July 15, 2013
New York

IAB MIXX Conference
September 23 - 24, 2013
Request more info

IAB MIXX Awards
September 24, 2013

Ad Operations: IAB Summit
November 4, 2013
Request more info