Enter the Most Important Awards in Interactive Advertising
Before July 10

Recognizing innovation and impact, the IAB MIXX Awards put the spotlight on the best interactive campaigns. Shouldn’t your work be in the running?

Judged by an independent panel of acclaimed thought leaders in the advertising ecosystem—brand marketers with direct control over many of the largest advertising budgets in the country, advertising agency experts who create campaigns for the world’s most powerful brands, and major media company executives—the MIXX Awards honor the top work in interactive advertising, especially notable in a year when the call for an interactive creative revolution gathers force.

Submit your best work before Friday, July 10. With 17 categories, there’s a place for every campaign and an opportunity for multiple accolades.

Marketers: Be sure your agencies are planning to enter on your brand’s behalf.

Read more and enter today.

Fueled by a surge of new mobile applications, consumers are increasingly turning to their smartphones for information and entertainment on the go. Brands, naturally, are competing for their attention. Creative advertising innovators reveal their best campaigns and case studies at the IAB Mobile Marketplace, on July 13, in New York City. Sign up to increase your knowledge and learn to upgrade your own multiscreen campaigns.


Already confirmed to attend are executives from Coca-Cola, Deutsch, IKEA, Island Def Jam, Lacoste, L'Oreal Paris, Macy's, Merkley + Partners, Mindshare, Nestle, Ogilvy, Saatchi & Saatchi X, Starcom Mediavest Group, vitaminwater and more.

Legal Affairs Panel & Networking
Tuesday, June 30, New York

Mobile Advertising Webinar
IAB Members Only
Wednesday, July 15

Games Advertising: As Interactive As Interactive Gets

The first-ever IAB conference on the West Coast—the IAB Games Marketplace on June 15 in San Francisco—confirmed that games advertising is a powerful, results-driven way to reach consumers of all demographics. Keynote speaker, Peter Moore from Electronic Arts, quickly dispelled the myth that teenage boys make up the majority of PC and console gamers. The age of the most frequent game purchaser, he said, is 40 years old. And, he encouraged brands to partner with game developers as both parties retool how they reach their objectives in a changing economy. Real-world case studies presented by Unilever, Sprint and Kia Motors illustrated the dynamic, immersive character of games—showing they are as interactive as interactive gets. Read more »

During the event, the IAB released the In-Game Advertising Measurement Guidelines for public comment. These proposed new guidelines help eliminate confusion in the games marketplace that results from different methodologies for counting ad impressions inside a dynamic game environment—and simplify the process of buying and selling in-game advertising. Read more »

IAB Long Tail Alliance: Special Membership Rate Commemorates Capitol Hill Visit

In a first-of-its-kind show of strength, Long Tail web publishers from 25 Congressional districts and 13 U.S. states converged in Washington, D.C. on June 9 and 10, to explain the importance of the advertising-supported Internet empowering small business growth in America. The Congressional action was part of an event, hosted by the IAB, to showcase the importance of the ad-supported Internet to the U.S. economy. To further advance the relevant voice of Long Tail publishes in the industry, the IAB is offering a limited-time-only $399 membership rate for the Long Tail Alliance. Read more about membership »

On the second day of the Capitol Hill visit, during a press conference at the National Press Club, news was announced across a number of initiatives:

  • The Economic Value of the Advertising-Supported Internet Ecosystem–Commissioned by the IAB and produced by Harvard Business School professors John Deighton and John Quelch, this is the first-ever comprehensive analysis of the economic impact of this important medium. Among its findings: 2.1%, or $300 billion, of the total U.S. GDP is contributed by the ad-supported Internet, which has created 3.1 million jobs, including 20,000 small businesses. Read more »
  • Long Tail publishers met with Congress and members of the press to tell their own stories of how they turned their passions into a media revolution—and into businesses that are helping them achieve the American dream.
  • The formal launch of the IAB’s Long Tail Alliance, an initiative to give voice through the IAB to small ad-supported, publishing and technology sites in the digital ecosystem. Read more »
  • The debut of “I Am the Long Tail,” a seven-minute video, created by the IAB, that ties together vignettes from Long Tail publishers across the nation that puts the human face on the Long Tail and is part of a larger effort to collect and share the Long Tail story in video and online at iamthelongtail.com.

Internet Advertising Revenues at $5.5 Billion in Q1 2009

In a recessionary environment that has hit other media sectors with greater force, Internet advertising revenues in the U.S. were at $5.5 billion for the first quarter of 2009, according to the numbers released in early June by the IAB and PricewaterhouseCoopers LLP. The figure represents a 5% decline over the same period in 2008.

“Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,” said Randall Rothenberg, President and CEO of the IAB. “We’re confident that growth will resume as the U.S. economic climate improves. Interactive advertising is the most accountable way to reach consumers—and in this economy, digital media will be a core component of any successful marketing campaign.” Read more »

A Call for Interactive Case Studies: IAB Members Only

Have you created interactive campaigns that illustrate the power of online media? IAB members are invited to share successful case studies with interactive agencies and marketers through live and streamed Professional Development classes, webinars, networking lunches and digital publications. Please contact [email protected] for more information on how your work can help others understand the potential of interactive marketing.

General Members
Cynopsis Media
Goom Radio
LIN Televison
Zillow Inc.

Associate Members
Lifetime Fitness Media
MarketShare Partners
Rich Relevance, Inc.
Ripple6, Inc.

Small Publishers
Carolina Rustica
Charles and Hudson
Community Powered Media
ConsumerAffairs.com, Inc.
Daryn Kagan
Family Travel Forum
Forward Health
Kiss Marketing
Social Knowledge

IAB Mobile Marketplace
July 13, 2009
New York

IAB MIXX Conference & Expo
September 21-22, 2009
New York

September 22, 2009
New York

IAB Ad Operations Summit
November 16, 2009
New York

IAB Audience Measurement Leadership Forum
December 7, 2009
New York