IAB Informer

Agenda Unveiled for IAB Annual Meeting: Register Now to Reserve Your Seat at the Table


Whether you are a brand marketer, agency executive or media professional, Ecosystem 2.0: Brands Battle Back is the interactive event you must attend in 2009.

On February 22-24, an unprecedented group of interactive advertising leaders comes together in Orlando to grapple with the biggest issues facing the industry. The Ecosystem 2.0: Brands Battle Back agenda explores how brands—agency brands, consumer brands and media brands—are making a stand against commoditization and how they can and must support each other to grow, especially in a recessionary environment.

Sessions Include:

The IAB Annual Leadership Meeting will help shape the coming year in interactive advertising. You will take home actionable, timely information that will change the way you do business now. Register to reserve your seat at the table. And, make your reservations at the Hyatt Regency Grand Cypress by January 30 for discounted room pricing.

Michael Mendenhall
Senior Vice President and Chief Marketing Officer
Hewlett-Packard Company
Joanne Bradford
Senior Vice President, U.S. Revenue and Market Development
Yahoo!
Michael Roth
Chairman and CEO
Interpublic Group


Scott Howe
Corporate Vice President, Advertiser and Publisher Solutions Group
Microsoft
Omar Hamoui
Founder and CEO
AdMob
David Rosenblatt
President, Display Advertising
Google
Jean-Philippe Maheu
Chief Digital Officer
Ogilvy North America

Sarah Chubb
President
Condé Nast Digital

IAB, Other Key Advertising Groups, Join Forces to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and Collection

The IAB is one of four leading marketing and advertising industry associations that announced they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy concerns and to increase consumers' trust and confidence in how online information is gathered and used. This cross-industry self-regulatory initiative represents a collaborative breakthrough for the entire marketing-media ecosystem. The associations are the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB), a leading organization dedicated to advancing marketplace trust, is also part of the effort.
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IAB Annual Meeting Agenda

2008 Year In Review

IABConnect – a profession networking site (IAB Members-only)

IAB VPAID (Video Player Ad Interface Definitions) Webinar
Wednesday, February 11

(IAB Members only)

IAB Widemile Webinar: Why customer conversions should be a line item budget item for 2009
Wednesday, February 18
(IAB Members only)

General Members
mediabistro
MyWebGrocer
Warner Bros. Media Research
Yield Build Inc.

Associate Members
Brand Affinity Technologies
Brickfish
Cybage Software Inc
Overlay.tv
R.L. Polk & Co.
Vizu

Small Publishers
Argela-USA
Singer Communications, Inc.

IAB Annual Meeting
February 22-24, 2009
Orlando, FL

IAB Digital Video Marketplace
April 20, 2009
New York, NY

IAB Social Media Marketplace
May 18, 2009
New York, NY

IAB Games Marketplace
June 15, 2009
San Francisco, CA

IAB Mobile Marketplace
July 13, 2009
New York, NY

MIXX Conference & Expo
September 21-22, 2009
New York, NY

MIXX Awards
September 22, 2009
New York, NY

IAB Ad Operations Summit
November 16, 2009
New York, NY

IAB Audience Measurement Leadership Forum
December 7, 2009
New York, NY