IAB Informer Interactive Advertising Bureau

August 2008


Be Part of the Invention and Reinvention of Media: Register for MIXX Today

Learn from a full lineup of expert presenters at the MIXX Conference & Expo 2.8 on September 22 and 23. It's the Official Interactive Event of Advertising Week 2008 and the preeminent annual gathering of the industry. Energizing this year's event is a new theme, "Invention and Reinvention." This fresh direction spotlights the constant state of creation and evolution required of business leaders in today's rapidly changing digital landscape. Register today. Brand marketers and ad agency executives may qualify for a complimentary pass.

Speakers are a "who's who" of top marketers, advertising agency executives, publishers and industry gurus including:

  • Deborah Meyer, Vice President and CMO, Chrysler LLC
  • Tim Armstrong, President, Advertising and Commerce, North America and Vice President, Google Inc.
  • David Kenny, Chairman & CEO, Digitas (A Publicis Company)
  • Michael Linton, SVP & CMO eBay, Inc.
  • Young-Bean Song, Director of Analytics & Atlas Institute, Microsoft Advertising
  • Henry Blodget, Editor, Silicon Alley Insider
  • Jacqueline Corbelli, Chairman & CEO, Brightline iTV Marketing Specialists
  • Clay Shirky, Writer, Consultant, and Teacher on New Media and the Internet
  • Charlie Rose, Emmy Award-winning journalist and host of the Charlie Rose Show
  • Leslie Moonves, President and CEO, CBS Corporation
  • Andrew Robertson, President and CEO, BBDO Worldwide

"This year's MIXX captures the feverish pace of transformation happening in the media world today," said IAB president and CEO Randall Rothenberg. "MIXX will share the very best thinking from all parties in the ecosystem on how to reach and engage consumers today, which is truly our single biggest combined challenge."

Review the agenda and register today. Read more »

MIXX Awards Secure Place as Premier Interactive Advertising Recognition

Submissions to the fourth annual MIXX Awards hit record levels, surpassing 2007's entries by nearly 40 percent. They are the only advertising awards to recognize creativity and effectiveness. The host for this year's MIXX Awards is one of the industry's keenest observers and practitioners, Rob Norman, Group M CEO, whose regular riffs on all things interactive have made him the natural emcee for the evening's ceremonies. Read more »

A Digital Video Ad Serving Template (VAST) Released for Public Comment

To meet the need for standardization in the expanding digital video landscape, the Interactive Advertising Bureau released a "Digital Video Ad Serving Template" (VAST), designed to standardize communication protocol between video players and servers. The public comment period will end on Wednesday, September 10.

VAST will allow companies to build digital video players and video ad servers that have the same interfaces and speak the same standard language. Publishers who use the standard will be able to plug into multiple third-party digital video ad servers and networks without additional development and therefore enable a powerful tool for improving yield. Read more »

IAB Members Only: Preview the Professional Networking Site Designed Specifically For You

In response to member requests and the interactive professional networking movement, the IAB is preparing to launch IABConnect, a benefit designed to help member companies and their employees make connections, share answers and best practices, and foster discussion about common challenges and opportunities through online forums. The site will officially launch this fall, but is already open for preview and registration. Get a sneak peek today. (Click First Time User to register.)

The IAB Issues Ad Campaign Measurement Process Guidelines for Public Comment

The IAB announced the public comment release of "Ad Campaign Measurement Process Guidelines," a document that addresses the process of a publisher's or advertising agency's use of a third-party ad server and its application service provider. The public comment period will end on Wednesday, September 10.

The guidelines supplement current measurement guidelines and provide definitions and guidance on the auditing of processes used in the placement, trafficking and reporting of interactive advertising. The document is the result of a consensus of participating auditing organizations and the IAB. Read more »

IAB Strengthens Public Policy Staff

Alison Pepper has joined the IAB as Director of Public Policy. She works in the Washington, D.C., office, reporting to IAB Vice President of Public Policy Mike Zaneis, on legislative, regulatory, and public policy issues that affect IAB members. Pepper focuses on legislative and regulatory initiatives related to consumer privacy, data and cyber security, as well as tax and trade issues that impact Internet advertising. Read more »

Use of "Ad Networks" Surges Six-Fold

The IAB and Bain & Company released a benchmark study which suggests that online publishers are increasingly turning to sales intermediaries known as ad networks to sell off excess inventories. The use of "ad networks" surged from 5 percent of total ad impressions sold in 2006 to 30 percent in 2007, according to the newly released "Digital Pricing Benchmarking Study" from Bain, the global business consulting firm, conducted in coordination with the Interactive Advertising Bureau. Read more »

Take Your Message Mobile

The first-ever IAB Leadership Forum: Mobile, held on July 21, delivered rich, timely information on one of the hottest topics in interactive media. Expert presenters, such as keynote speaker Maria Mandel, Senior Partner, Executive Director of Digital Innovation, Ogilvy, demystified the mobile marketplace while delivering insight into practical solutions. A Mobile Advertising Overview (.pdf) was also released onsite. Read more and watch event videos »

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Welcome New IAB Members

General Members
ActiveVideo Networks, Inc.
AKMG, Inc.
First Light Net
Mevio, Inc.
OpenX Limited
Sezmi Corporation

Associate Members
LiveRail Inc.
Morpheus Media
Sarkissian Mason
Strata Marketing

Small Publisher
DailyMe, Inc
PickupPal Inc.
Scranton Gillette Communications, Inc.
TopTenReviews, Inc.
Toucan Limited
Wikia, Inc.

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IAB Calendar of Events

Watch your inbox for more information about these upcoming events. Please go to www.iab.net for regular updates.

September 22-23, 2008
MIXX Conference & Expo
Crowne Plaza Hotel Times Square, New York, NY

September 23, 2008
MIXX Awards
Crowne Plaza Hotel Times Square, New York, NY

October 30, 2008
IAB Ad Operations Summit
New York, NY

November 10, 2008
IAB Leadership Forum: Agency Summit
Roosevelt Hotel, New York, NY

December 8, 2008
IAB Audience Measurement Leadership Forum
New York, NY

February 22-24, 2009
IAB Annual Meeting: Ecosystem 2.0
Orlando, FL