Get Immersed in Mobile at the IAB Leadership Forum, Monday, July 21
Learn how to connect with your consumers on their small screens at the IAB Leadership Forum: Mobile on Monday, July 21, in New York City. Register now!
In conjunction with the event is the release of the IAB Mobile Platform Status Report that explores how mobile is a valuable platform for interactive advertising. Visit www.iab.net on Monday to download the document.
Already registered are American Express Publishing, AT&T, Campbell Soup Company, Canon USA, Inc., Carat USA, Citi, CNN Digital, Deutsch Inc., Grey Worldwide, GroupM, Island Def Jam Music Group, Johnson & Johnson, Kenneth Cole Productions, Lowe Worldwide, Marsteller, McKinney, Merkley + Partners, Procter & Gamble, R/GA, Universal McCann, Warner Bros., Wells Fargo, Western Union, Young & Rubicam, Zenith GPE and more. Join them today.
Revenue Cycle Best Practices Increase Efficiency and Effectiveness
The IAB has released Revenue Cycle Best Practices (.pdf), a document that recommends a series of internal controls and processes for publishers aimed at increasing efficiency and effectiveness in the online advertising revenue cycle. It was created by the IAB’s CFO Council, comprised of financial professionals representing 46 leading interactive companies.
Key recommendations from the document include:
Register for the Revenue Cycle Best Practices Webinar on July 30 — IAB Members only.
MIXX Conference & Expo 2.8—The Official Interactive Event of Advertising Week
Interactive advertising’s preeminent event is only two months away and the agenda is shaping up to be one of the most exciting yet. The MIXX Conference & Expo 2.8, September 22-23 in New York City, will feature industry leaders Leslie Moonves, Clay Shirky and others who are defining the future of advertising now. MIXX brings together a dynamic cross-section of speakers and attendees and delivers cutting-edge programming focused on the invention and reinvention of the media ecosystem. Early-bird registration ends Friday, July 18. Brand marketers and ad agency executives may qualify for a complimentary registration. Register today.
Revised Ad Unit and Rich Media Creative Guidelines Simplify Online Ad Buying
To provide the interactive advertising industry with a common minimum set of creative specifications, the IAB recently released the Revised Ad Unit and Rich Media Creative Guidelines. These updates will simplify the online ad buying process by:
IAB Small Publisher Membership: How Could You Benefit?
Small publishers now have the opportunity to become members of the IAB, taking advantage of special membership benefits that include training programs and Webinars designed exclusively for small publishers, access to IAB networking events, business insurance and protection programs, membership in IAB's new Small Publisher Committee and a formal environment in which to stand strong against adverse regulation that could hinder their ability to sell or carry advertising. What could joining do for your future? Read more »
“I decided to join the IAB for any number of reasons. Primarily, I want to be connected with an organization that’s ahead of the curve, and gives me an enormous competitive edge in the marketplace. I also enjoy being surrounded by other successful people who help me to achieve goals I set for myself. I also love the fact that the IAB represents small digital publishers like myself in Washington. I don’t have the time nor resources to be heard, but politicians need to know the facts about what is happening in the Internet world I work in. The IAB delivers a fair and balanced perspective to these lawmakers."
Revenue Cycle Best Practices Webinar
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Post your jobs with the IAB
Recruit the interactive industry's top professionals by posting your open positions on the IAB Job Board!
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Watch your inbox for more information about these upcoming events. Please go to www.iab.net for regular updates.
September 22-23, 2008
October 30, 2008
November 10, 2008
December 8, 2008