Business gets done at MIXX.
Secure your spot to do business with already-registered-to-attend executives from
 
AARP American Express Carat Cole Haan Colgate
Deutsch DDB Digitas Elizabeth Arden GlaxoSmithKline
GUESS Hertz Corporation Hewlett Packard
Johnson & Johnson JWT Kaplan Test Prep Louis Vuitton
March of Dimes Match.com McKinney Mindshare
Nestle Ogilvy & Mather Ralph Lauren Reckitt Benckiser
Scholastic Swatch Group The Hartz Mountain Corporation
The Martin Agency TIAA CREF UBS Financial Services
Unilever VH1 Virgin Atlantic Airways ZenithOptimedia
and many more.
 

Join your peers, partners, and competitors for two full days of exclusive insights and high-stakes debates. It’s time to leave behind tired debates pitting art against science and focus on what the fusion of the two creates—a new universe of possibility for marketing and media. Technology builds paths to reach hearts and minds, but creativity is what drives the emotions that truly touch them. One is nothing without the other.

    


Smartphones Are a Smart Choice for Moms During Back-To-School

According to a just-released survey, the majority of mothers armed with a connected mobile device (85%) said that their smartphone definitely eases the back-to-school strain, making this time of year less stressful overall.

As mothers across the country help their children readjust to life in the classroom, the IAB, its Mobile Marketing Center of Excellence, and Meredith’s Parents Network revealed exclusive new findings from their “Moms Go Back-To-School with Mobile” survey of moms with school-age children. The results point to the opportunity for marketers to leverage mobile wisely and reach this coveted audience by helping moms navigate this chaotic time of year. Read more»


Last Chance to Take IAB Digital Sales Certification Test in 2012

The IAB Digital Media Sales Certification program—a new standard for digital salespeople—launched in May to immediate success. Over 100 sales executives can now claim to be IAB certified digital sales professionals. Another 100 sales people are registered to take the next test in October. Should you or members of your team be next? Certification shows that you are on top of the latest trends, innovations, and best practices in the industry, and ultimately raises the level of professionalism in the field.


Who Will Be Recognized for Creativity and Impact in Digital Advertising? MIXX Awards Finalists Announced

Finalists for the 2012 IAB international MIXX Awards have been announced. Together, they represent the industry’s best work from across the globe and showcase the visionary talent that pushes it to new heights each year. 

One of the most coveted and prestigious awards in digital, this year’s 111 finalists include 30 from countries outside the United States—with Australia, Brazil, Canada, China, Denmark, Italy, Russia, Sweden, Turkey and the United Kingdom all represented. New this year is the IAB Standard Rich Media Display Ad category, reflecting the marketplace’s significant adoption of the IAB Rising Stars Display ad formats, a set of six new dynamic rich-media canvasses that are now a key part of the IAB Standard Ad Unit Portfolio. Read more »


IAB Presents…What’s So Funny About POE?

On Tuesday, September 25, at The Onion’s new Chicago headquarters, the explores the urgent questions marketers are asking themselves about the interplay between paid, owned, and earned media. Register now to join them—and walk away with a better understanding of how you can manage the complex relationships of your media options.

Case studies from:
Todd Hayes, Director of Sales, Midwest, LocalResponse
Grant Jones, Marketing Director, The Onion and A.V. Club
Matt McDonagh, National Sales Director, The Onion and A.V. Club
Tom Thai, VP, Marketing and Business Development, Bluefin Labs

Moderator:
Steve Wax, Partner, Ladies & Gentlemen

Tuesday, September 25, 4-5pm CST

This event expands on the feedback received from the IAB hosted Tweetchat held in August. Members shared insights in a live Twitter conversation on key issues in this relationship. A highlight summary is on Storify here.

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Five guiding principles behind Making Measurement Make Sense
Econsultancy interviews IAB’s Sherrill Mane

IAB Rising Stars: Go Big Or Get Lost
Martini Media’s Skip Brand in MediaPost


IAB’s Anna Bager at MediaPost’s Mobile Insider Summit


 

IABlog

by Sarah Hudgins, IAB


by Susan Borst, IAB


 

Professional Development Classes
in the IAB Ad Lab
Intelligent Selling of Interactive Advertising – Level I, Taught by The Laredo Group
Tuesday, September 11 or Tuesday, November 13

Intelligent Selling of Interactive Advertising – Level II, Taught by The Laredo Group
Wednesday, September 12 or Wednesday, November 14

Intelligent Selling of Interactive Advertising – Level III, Taught by The Laredo Group
Thursday, September 13 or Thursday, November 15

Professional Presentations: Turn Information into a Story That Sells, In Partnership with Anne Miller
Tuesday, September 18

Fast Track Digital Marketing, Taught by Econsultancy
Wednesday, September 19 and Thursday, September 20


Thursday, October 4 or Thursday, December 6

Selling Digital Media, In Partnership with Digital Media Training
Tuesday, October 9


Thursday, October 18 or Thursday, December 18

Digital Marketing Ecosystem, In Partnership with Econsultancy
Wednesday, October 24

Introduction to Mobile Marketing, Taught by Econsultancy
Week of November 8th

Understanding Digital Marketing Sales, In Partnership with Econsultancy
Thursday, November 8

Media Research Unwrapped & Turning Data Into Insights, Taught by The Laredo Group
Thursday, November 29


Wednesday, December 5


 

General Members
OverBlog
Showtime Networks
TrialPay

Associate Members
AdMobius
Collider Media
One Public
Webspectator

IAB MIXX Conference & Expo Marketplace
October 1 - 2, 2012
New York

IAB MIXX Awards
October 2, 2012
New York

IAB Ad Operations Summit
November 5, 2012
New York
Request more information