A Historic High: Full-Year 2011 Internet Ad Revenues in the U.S. Increased 22% to $31 Billion

We made history in 2011. Interactive advertising exceeded $30 billion in revenues, cementing the medium as central in media and the advertising industry as a whole. Of all categories, mobile experienced the fastest growth, up 149 percent to $1.6 billion from $0.6 billion in 2010. The recent IAB Internet Advertising Revenue Report also showed tremendous growth in the fourth quarter with revenues hitting a best-ever $9 billion, marking a 20 percent increase from the same period in 2010. Learn more »


It’s never been harder for the interactive advertising community to communicate one cohesive and compelling message at scale—and yet there’s never been so many hearts and minds available for these interactions. The opportunity is enormous; the challenge just as great. Join thought-leading marketers, agencies, publishers, and technologists on May 16 & 17 at IAB Innovation Days @ Internet Week 2012 as they reveal their solutions for uniting the fragmented landscape of audiences, platforms, and devices. Learn how to connect the dots of the expansive media ecosystem—one built on screens to the Nth power. Learn more »

Network with already registered executives from American Express, Carat, Draftfcb, Elizabeth Arden, E*TRADE Financial, Hertz, L’Oréal, MasterCard, MediaVest Worldwide, Mindshare, Novartis, Pepsi, R/GA, Razorfish, Starcom, Starwood Hotels and Resorts, Sears Holdings, TransUnion, UNICEF, VH1, Vogue, YMCA of the USA, and many more.

Featured speakers include


Bob Bowman
President and
Chief Executive Officer,
Major League Baseball Advanced Media

Paul Greenberg
Chief Executive Officer,
CollegeHumor Media

Kim Kadlec
Worldwide Vice President,
Global Marketing Group,
Johnson & Johnson


Be Creative. Show Results. Be Known as a MIXX Awards Winner

Creativity and impact. Ideas and results. A lasting record of excellence beyond the dynamic, living-and-breathing interactive advertising ecosystem. The international IAB MIXX Awards commemorates best-in-class work and honors the teams and talent that push interactive advertising to new levels. It’s the only competition that evaluates all key facets of interactive marketing, including strategy, creative development and execution, media placement and integration, effectiveness, and ROI. View the 2011 IAB MIXX Awards Winners Gallery here. The early entry deadline is this Friday, May 4.
Learn more »


Breakthrough Solutions: Need-to-Know Digital Video Industry Advancements

The first-ever Digital Video Rising Stars competition and the IAB Video Suite were launched at the 2012 IAB Digital Video Marketplace to an audience of more than 400 brand marketers, agency executives, and other media professionals gathered together to explore digital video advertising, an ecosystem with potential as boundless as its content.



Long Tail Alliance to Reconvene in Washington, D.C.

On June 4 & 5, small publishers will unite for the fourth time at the nation’s capital to tell the stories of their small businesses to members of U.S. Congress, and to share tips and best practices with their counterparts from across the country. This year, they’ll also take a deep dive into tactics and strategies specific to growing their small businesses in the age of smartphones, tablets, and personal computers. To join the IAB and online entrepreneurs for the IAB Long Tail Fly-In: Driving Growth in the Multiscreen Era, register now. View highlights from last year.

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All Roads Lead To 3MS
Sherrill Mane reinforces how metrics are inextricably linked to ad revenue and reports key advancements of the Making Measurement Make Sense initiative.


 

IABlog
A Method to the Mobile Madness
by Joe Laszlo, IAB

The Spirit of Gaming: How Brands Can Be Rewarded for Gamification
by Joy Taylor, Co-Chair of the IAB Games Committee

3 Key Takeaways from IAB Digital Video Agency Day
by Seneca Mudd, IAB


 

Professional Development Classes
in the IAB Ad Lab
Professional Presentations: Turn Information into a Story That Sells
Thursday, May 10

Rich Media for Media Sellers and Marketers
Tuesday, May 22

RFP Strategies
Wednesday, June 6

Mastering Measurement: How to Speak with Your Clients About Campaign Performance
Tuesday, June 26


 

General Members
Belo
Red Loop Media
Summit Business Media

Associate Members
AdRoll
Greco Associates
Iponweb Limited
Screen Dreams Publishing
Social Media Link
x+1

Long Tail Alliance Members
ABC TRICK
Armchair Report
Avenue 5 Media
BackBeat Media
Baum Soluciones
Gamezhero
Gunaxin Media
Ingrained Media
Korpis
LxForums
Measurable Media Labs
MediaCubs
Mix Matters
Muhammad Waheed
PINKVILLA
Spectrem Group
Sports Chat Place
UberMedia
Visual Digits
Xelance

Startup Members
Street Fight

IAB Innovation Days @ Internet Week
May 16 - 17, 2012
New York

Advertising Technology: IAB Marketplace
June 21, 2012
New York

Mobile: IAB Marketplace
July 16, 2012
New York
Request more information

IAB MIXX Conference & Expo Marketplace
October 1 - 2, 2012
New York
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IAB MIXX Awards
October 2, 2011
New York
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IAB Ad Operations Summit
November 5, 2012
New York
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IAB Case Study Road Show
November 2012
New York • Chicago
Request more information