IAB Reveals First-Ever List of Top Mobile Shopping Savvy U.S. Cities

Understanding the crucial role of mobile in marketers’ holiday strategies, IAB and its Mobile Marketing Center of Excellence released “Mobile Shoppers,” a report that looks at how consumers’ access to mobile data will inevitably influence both what they buy and where they buy it. In addition, the study unveils the first-ever ranking of the most mobile shopping savvy cities in the U.S. Houston, New York, and Atlanta took the lead, with the San Francisco/Bay Area missing the top 10 cut. Read more »  

The 2012 IAB Annual Leadership Meeting explores how digital media has reshaped the foundation of the advertising-based ecosystem from the transacting of two-dimensional physical products—time-and-space sales—to the multidimensional building of immersive, holistic experiences. That disruption has created enormous opportunities for brands and for media companies, as well as consumers—and brought with it enormous challenges, too.

Brands, advertising agencies, digital native companies, and transformed traditional media companies are continuously adapting their business models and infrastructures in order to thrive in this dynamic new world and connect deeply with consumers wherever they are. Learn from those who are setting the pace for the industry as they reinvent themselves for the future.

Dr. Magid Abraham, Ph.D.
Chief Executive Officer,
and Co-Founder,

Tom Bedecarré
Chief Executive Officer,

Susan Jurevics
Senior Vice President,
Global Retail CRM
and Brand Marketing, Gryffindor,
Sony Corporation
of America

Geoffrey Moore
Venture Partner,
Mohr Davidow Ventures,
Chairman Emeritus,
TCG Advisors,
The Chasm Institute
and The Chasm Group

Peter Moore
Chief Operating Officer,
Electronic Arts

Dave Morgan
Chief Executive Officer,

Rob Norman
Chief Executive Officer,
GroupM North America,
and Chief Executive Officer,
GroupM Interaction Worldwide

Jimmy Pitaro
Disney Interactive Media Group

Save $100 before Friday, December 23.

David Doty Promoted to Executive Vice President, Will Oversee IAB’s Brand Marketing, Research & International Efforts

David Doty now becomes the IAB’s second Executive Vice President, alongside Executive Vice President and COO Patrick Dolan. Working under the ongoing leadership of IAB President and CEO Randall Rothenberg, Doty and Dolan will comprise the top-level management team of the IAB. With this new role, Doty will be responsible for the organization’s industry-wide brand marketing-related activities. In addition, while maintaining his duties as CMO leading marketing and events, Doty will oversee research as well as international efforts and partnerships. 
Read more »

IAB Ad Lab: Where the Digital World Comes Together

The IAB Ad Lab is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more. Through the Ad Lab, the IAB and our partners will:

  • Unveil new technology and new ideas
  • Advance common interests, through thought leadership and networking
  • Encourage innovation, collaboration, and education

Be at the forefront of technology and help power the continued growth of the interactive advertising industry. Get involved with the IAB Ad Lab today!

2012 IAB Events Calendar: Get Involved Now

IAB is recognized as the convening voice of the industry, hosting more than 25 must-attend events each year for brand marketers, agencies, and publishers. In 2011, nearly 7,000 media professionals, 40% at Vice President level or above, learned from and interacted with industry leaders through real-world case studies, in-depth debate and discussion, and networking sessions at IAB events. Expecting nothing less in 2012. Check out the 2012 events calendar. Save the dates now—and secure sponsorship opportunities early too.


A Digital Creative Revolution Will Ignite in 2012
Randall Rothenberg, answers “What’s going to happen next year in advertising that hasn’t happened before? And why?”

2012: A Measurement Odyssey
Sherrill Mane shares a checklist of metrics solutions and issues to follow in 2012.

Super Committees That Work
Mike Zaneis looks back at the year in privacy and self-regulation in Washington, D.C.

Why Ad Industry Self-Regulation Can Work
Alison Pepper explains how the Self-Regulatory Program for Online Behavioral Advertising is well-defined and working


Tablets in 2012: Channeling a Creative Revolution
by IAB’s Joe Laszlo

Women Leading Ad Tech - It’s a Ratio Difference, Not a Glass Ceiling
by PulsePoint’s Lana McGilvray


Upcoming Professional Development Seminars
Social Media for Media Sellers Workshop – A Laredo Group Seminar
Thursday, January 12

Mobile (Smartphone) Advertising for Media Sellers Workshop – A Laredo Group Seminar
Thursday, January 12

Mastering Measurement: How to Speak with Your Clients About Campaign Performance – A Laredo Group Seminar
Thursday, January 26

General Members
Nature Publishing Group
SiteScout Inc.

Associate Members
Cleveland Clinic
Netezza, an IBM Company
The Integer Group
The Media Trust Company

IAB Annual Leadership Meeting
February 26 - 28, 2012
Fontainebleau, Miami Beach

IAB Case Study Road Show
March 2012
March 20 • San Francisco
March 22 • Los Angeles
March 27 • Detroit
Request more information

Digital Video: IAB Marketplace
April 10, 2012
New York
Request more information

IAB Innovation Days @ Internet Week
May 16 - 17, 2012
New York
Request more information

Networks & Exchanges: IAB Marketplace
June 21, 2012
New York
Request more information

Mobile: IAB Marketplace
July 16, 2012
New York
Request more information

IAB MIXX Conference & Expo
October 1 - 2, 2012
New York
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October 2, 2011
New York
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IAB Ad Operations Summit
November 5, 2012
New York
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IAB Case Study Road Show
November 2012
New York • Chicago
Request more information