DAA Releases Creative for Consumer Education Campaign: 
Your AdChoices

The Digital Advertising Alliance (DAA), a coalition of the nation’s leading media and marketing trade associations, including the IAB, has launched the ‘Your AdChoices’ public education campaign designed to inform consumers about interest-based advertising and how to take greater control of their online privacy.

Created pro bono by the Salt Lake City office of MRM, a McCann Worldgroup company, the campaign builds upon the DAA’s effort to develop and implement cross-industry best practices and effective solutions for the collection and use of data through its Advertising Option Icon. ‘Your AdChoices’ aims to build more trust among Internet users by explaining how online advertising works. Through a variety of banners, videos, the YourAdChoices.com web site, and other media, it explains how interest-based ads give consumers more of the personal experience they want in their digital interactions.

This effort follows the IAB’s ‘Privacy Matters’ campaign which launched two years ago as the inaugural effort to explain interactive advertising to the public. Thirty-two online publishers and ad networks committed more than 600 million impressions to the campaign, fueled by creative from the digital agency Schematic, media planning from Group M’s Mediaedge:cia, and ad serving from Atlas. ‘Privacy Matters’ helped lay the foundation for building a trusting relationship between the interactive advertising industry and digital media users. Read more »

New IAB Study Reveals ‘Data Divide’: Early Adopter Marketers Leverage Cutting-Edge Opportunities in Marketing Data, But Barriers Remain to Broader Use of New Practices

Continuing to demystify the myriad of digital data now available to marketers and online publishers, the IAB teamed with strategic consulting firm Winterberry Group to create a new study titled “From Information to Audiences: The Emerging Marketing Data Use Cases.” The findings are based on a survey of nearly 200 advertising and marketing industry thought leaders that showcases emerging data approaches and identifies key challenges to widespread adoption.
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The IAB Annual Leadership Meeting is the central thought leadership venue where senior voices from across the marketing and advertising ecosystem discuss, debate, and define the key issues facing the industry in the coming year. Join your peers in 2012 for a true industry conversation exploring how digital media has reshaped the foundation of the advertising-based ecosystem from the transacting of two-dimensional physical products—time-and-space sales—to the multidimensional building of immersive, holistic experiences. View the agenda.

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Author, Speaker, Advisor

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Will the Right Ads Find You?
DAA launches consumer education campaign.

Rooting Out Worst Practices
IAB’s Sherrill Mane addresses some of the most common misconceptions when adopting best practices.


Coming Together: A Sneak Peek at IAB Mobile Rising Stars Judging
by Ana Andjelic, Droga5

The Air Up Here
by Stacy Smollin Schwartz, IAB Digital Media Sales Certification

The DAA Gives People More Reason to Trust Advertisers
by Randall Rothenberg, IAB

The DAA Ad Option Icon – a Trusted Mark Everywhere
by Steve Sullivan, IAB

Put Your Best Foot Forward with Mobile Barcode Best Practices
by Laura Marriott, NeoMedia


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