Q3 ’11 Internet Advertising Revenues Up 22% from One Year Ago, Climbing to Nearly $7.9 Billion, According to IAB and PwC




Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to the latest IAB Internet Advertising Revenue Report figures. This marks the 8th consecutive quarter of year-over-year growth. These figures also show a 2.7 percent uptick from the record-setting revenues of the
second quarter of 2011. Read more »


Check Out the IAB Tablet Creative Showcase—Case Studies of Creative, Energetic, and Dynamic Work




How are major brands—IBM, Lexus, Lincoln, Pepsi, Qwest, and Starwood/Westin—using tablet advertising to reach consumers? Find out now.
IAB Mobile Marketing Center of Excellence’s Tablet Creative Showcase presents industry-wide examples of creative, inspirational, and unique executions, demonstrating the potential of tablet advertising. View the Tablet Creative Showcase—and show it off to clients and partners interested in tablet advertising.

Marketers, agencies, and publishers: Submit your tablet campaigns for consideration at [email protected]
.



IAB Advances Data Demystification, Releases Lexicon of Universal Data Segments and Techniques


In the latest effort to alleviate confusion between media planners and publishers and data providers, the IAB released “Data Segments & Techniques Lexicon,” a new practical tool that provides media planners with a framework for clearer communication. This initiative is one of many that the IAB is undertaking in order to make buying and selling more streamlined and consistent across the digital marketing arena, enhancing the potential for further revenue growth for all stakeholders. Read more »

Read MediaPost’s Online Daily Media coverage of the IAB Data Segments & Techniques Lexicon




IAB Ad Operations Summit Highlights


Ad Ops @ an Inflection Point—the largest IAB Ad Operations Summit yet—attracted more than 400 attendees, with 20 percent of those representing advertising agencies. Gathering this diverse community is integral to the ecosystem as we work together to reach consensus on how good ad operations can become best operations and best practices. Onstage insights from industry experts—Grace Liau, Senior Vice President, VivaKi; Matt Timothy, President, VINDICO; Bill Wise, Chief Executive Officer, MediaBank; Julian Zilberbrand, Senior Vice President, Global Digital Director, Technology Activation Group, Starcom Mediavest Group; and IAB Ad Operations Council Co-Chairs Adrian D’Souza, Director, Media Revenue Operations, Google, and Dan Murphy, Senior Vice President, Interactive Research and Analytics, Univision Interactive Media; and others—fueled intense conversation and debate. Read more and watch the event highlights »


    Industry News Released at IAB Ad Operations Summit
    Other Recent Ad Ops IAB News




The IAB Ad Lab in New York City is a state-of-the-art multipurpose meeting and events center where the digital world comes together for case study presentations, networking receptions, research releases, roundtable discussions, product demonstrations, professional development classes, tech meetups, webinars, and more. Through the Ad Lab, the IAB and our partners

  • Unveil new technology and new ideas
  • Advance common interests, through thought leadership and networking
  • Encourage innovation, collaboration, and education
Get involved with the IAB Ad Lab today. Want to partner with the IAB for a tech demo, speaking engagement, case study presentation, networking event, or other events? Interested in sponsorship opportunities or renting the space for a private event? Be at the forefront of technology and help power the continued growth of the interactive advertising industry. Read more and find out what’s going on in the IAB Ad Lab next time you’re in the neighborhood »



TODAY and TOMORROW: Save 50% at APPNATION III: Show Me the Money Conference, San Francisco


It’s not too late to take part in and save big on APPNATION III—which started today, November 30. This energizing two-day event brings together the world's leading app visionaries and emerging players to discuss, debate, and define the rapidly growing market.  Use code "IAB50" to save 50% off your registration and get ready to surround yourself with the latest innovation and innovators who are driving today's burgeoning app economy.

Earlier today IAB Mobile Marketing Center of Excellence Vice President and General Manager, Anna Bager, moderated Power Session: Apps, Tablets, and the Rise of Mobile Marketing; What’s Working and What’s Next?



General Members
Ditl Inc.
News Distribution Network

Associate Members
Flashtalking
Magnify Platform Services
Moat Inc.
Smart AdServer

Long Tail Alliance Members
7thSpring
APlasticBag.com
Art of Backpacking
BabyBlooze
Brandware Public Relations
Buck Inspire
Buzzbooster
Canary Voice
Ceiva
Chef Easy
Cinema Pixel
ConnectMyLife.com
Cool International, LLC
Daily Actor
Educate My Alabama
Enterate de esto
EURweb.com
Figmentations.com
Gina Alexander Incorporated
GSG World Media
Herring Bone
HipSwap
iEntry, Inc.
iizLiz.com
Inner Sanctum Entertainment
Inside That Ad
Italiakids.com
JAG'D Edge Media
KrystleKelley.com
Loving Life Blog
Lowell Trading
Luxury Travel Mom
M80 Marketing
MarieTeemant.com
Maximizing Physical Potential
MedicCast Productions
MissGuided Mom
Mom-E-Centric
Motion Picture &Television Fund
MyCoachJason.com
oGoing Inc.
Orange Dragonfly Media
Pampering on Pennies
Pay Less Save More
Quicksurf Internet Services
Rebecca Quinn Business Solutions
Rebekka Lien
Recruiting For Good
Scatter Travel
Softduit Media
TechMamas
TechZulu
The Bobby Pin
The Wordpress Classroom
Tossing It Out
Wireless and Mobile News
Yapsie.com
Yogafuse
YogaHub.com
Z Innovations

IAB Annual Leadership Meeting
February 26 - 28, 2012
Fontainebleau, Miami Beach
Register Now

IAB Case Study Road Show
March 2012
Los Angeles • San Francisco • Detroit
Request more information

Digital Video: IAB Marketplace
April 10, 2012
New York
Request more information

IAB Innovation Days @ Internet Week
May 16 - 17, 2012
New York
Request more information

Networks & Exchanges: IAB Marketplace
June 21, 2012
New York
Request more information

Mobile: IAB Marketplace
July 16, 2012
New York
Request more information

IAB MIXX Conference & Expo
October 1 - 2, 2012
New York
Request more information

IAB MIXX Awards
October 2, 2011
New York
Request more information

IAB Case Study Road Show
November 2012
New York • Chicago
Request more information

IAB Ad Operations Summit
November 5, 2012
New York
Request more information