Contemporary storytelling—and storybuilding—are changing the world, impacting every dimension of our daily lives. Register now for MIXX 2011, on October 3 & 4, in New York City, to navigate the new science and art of building narrative in the digital age. Technology now powers the creation of immersive, interactive, and all encompassing stories, while evolving digital platforms decentralize and democratize their origins. United, these forces spark revolution—creating social, political, individual, and industrial change with unmatched speed and scale. Find out how these blurring lines between storytelling and storybuilding define and drive consumer engagement.
This year the IAB is collaborating with The Martin Agency to curate the most thought provoking, provocative content and to convene the industry's most adept storytellers and storybuilders. Together, in this unprecedented partnership, we couple the worlds of media and brand. Read more.
IAB Code of Conduct: Compliance Deadline August 29
The IAB Code of Conduct is intended to provide IAB members with a set of best practices and guidelines with which they agree to adhere to when joining and maintaining their membership in the IAB. In order to qualify as an IAB member or renew IAB membership, each member company will be required to comply with the Code of Conduct and also agree to be subject to the various procedures and processes adopted by the IAB to deal with non-compliance and any on-going issues that may arise in connection with our Code of Conduct. Read more »
IAB Releases New Research on Rapid Rise in Mobile Budgets
Announces Rising Stars Mobile Ad Format Contest
At the sold-out IAB Mobile Marketplace on July 18, the Mobile Marketing Center of Excellence advanced its efforts to drive the growth of the mobile marketing, advertising, and media marketplace by releasing new research, opening the Rising Stars Mobile Ad Format Contest, and hosting a day full of case studies, expert insights, and debate about measurement, consumer behaviors, and more. Find the event recap, videos, and photos here.
New IAB Survey of 300 Brand Marketers Shows Rapid Rise in Mobile Budgets. The Marketer Perceptions of Mobile Advertising study finds nearly three-quarters of top marketing executives look to increase their mobile spend over next two years. Read more »
IAB Calls on Marketing Ecosystem to Deliver Ad-Unit Innovation in Mobile Platforms with Rising Stars Mobile Ad Format Competition. Submit your best creative-friendly, mobile ad product concepts suitable for smart-phones and connected devices by October 15. Ad units will be reviewed by a cross-disciplinary group, then the winners will be named IAB Ad Format Standards after in-market validation. Read more »
ANA and 4A’s Call on their Memberships to Adopt the IAB Impression Exchange Solution
Adding their voices to “help the industry war on impression discrepancies,” the ANA (Association of National Advertisers) and 4A’s (American Association of Advertising Agencies) have joined the IAB in fully endorsing the Impression Exchange Solution (IES). These endorsements come in response to the ongoing issues surrounding impression count discrepancies, which have long been an issue for the media industry. Interactive advertising poses particular challenges due to the different ways campaign data is managed by agency third-party and publisher ad servers. Inconsistencies arise because advertisers and publishers use different systems to count impressions and clicks. Read more »
IAB Announces Opening of the ‘IAB Ad Lab,’ New Meeting Center Devoted to Innovation, Collaboration & Education in Digital Advertising
The IAB opened its new online advertising community center, the IAB Ad Lab, on June 29, by hosting the first of several national privacy roundtables organized by U.S. Representative Marsha Blackburn (R-TN).
The roundtable series, which is focused on discussing the interactive advertising industry’s self-regulatory efforts to protect consumer privacy, was attended by Representative Blackburn, IAB leadership and 15 of its member companies and partner trade associations.
Designed as a new community hub for the entire marketing-media ecosystem, the IAB Ad Lab, located directly above the IAB’s 7th floor headquarters at 116 East 27th Street in New York City, is a venue where thought leaders can address some of the industry’s most pressing needs and exciting opportunities, from creating new ad formats, to building brands online, to anticipating the future of mobile advertising. Read more »
Online Ad Effectiveness Best Practices
In an ongoing effort to provide marketplace guidance across a range of methodologies, the IAB unveiled Best Practices for Conducting Online Ad Effectiveness Research. Written by Marissa Gluck of Radar Research and prepared in collaboration with the IAB Research Advisory Board, it provides online ad market stakeholders with a practical set of recommendations for standard operating procedures with respect to the use of ad effectiveness studies.
Online ad effectiveness research is an important tool for marketers seeking to understand how their campaigns perform. However, it is challenged by serious methodological limitations. Questions around recruitment, sample bias, and deployment are hampering the validity of this research and undermining the industry as a whole. The growth in online advertising spend requires sound measurement and reliable methodologies to prove effectiveness.
Read more »
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