IAB MIXX Awards—Deadline Extended to July 15
“I expect to see work that struggles to break from the legacy language of advertising, next to brave attempts to find a new...”
Nick Law – Executive Vice President and Chief Creative Officer, R/GA
|Find out more about what the judges think makes a winning MIXX entry here.
IAB MIXX Awards submissions are pouring in. In response, we’ve extended the deadline for submissions until Friday, July 15. You still have plenty of time to enter your best work in the most important awards in interactive adverting—the MIXX Awards. Get in front of a powerhouse judging panel that includes some of the most well-respected creatives in digital. With 25 categories and a gold, silver, and bronze winner in each, there are plenty of opportunities for accolades. Enter on or before Friday, July 15.
Big Brands Connect with Customers on the Device They Hold Most Near (and Dear). Are You?
The IAB Mobile Marketplace tackles the big issues, giving brand marketers the answers they need to take full advantage of the unique attributes of a device that lives in the palm of a consumer’s hand. Learn from industry thought leaders who are driving innovation. Walk away with actionable insights and best practices that can be applied immediately. The mobile landscape is exploding, as is the complexity of integrating the platform into a comprehensive campaign strategy. Register now to understand it all.
From IABlog: Supreme Court Decisions Support Digital Ad Industry
By Mike Zaneis
It’s not often you can say that the judicial system electrified the media and marketing world, but on June 27 the United States Supreme Court closed their latest session with a bang! Wrapping up their 2010-11 session, the Court issued two landmark decisions that bolster First Amendment/free speech protections for marketing practices. In a decision issued June 23, the Court struck down Vermont's Prescription Confidentiality Act as an anti-marketing law masquerading as a privacy law. This decision casts a doubtful eye on state restrictions of marketing practices, supporting extremely close scrutiny of laws that disfavor certain speakers (such as marketers) or types of speech (such as marketing) through restrictions on data collection or transfer. Sorrell clarifies that legislative proposals seeking to regulate commercial data practices, including marketing and advertising activities, face high constitutional hurdles. Read more »
Three Dozen Top-Tier Advertisers Adopt Rising Stars
Thirty-six blue-chip advertisers including GM, Home Depot, Kraft, Procter & Gamble, Unilever, and Universal Pictures have used one or more of the six new IAB Rising Stars ad units to tell their brand stories. These cutting-edge canvases, tailor-made to inspire creativity in digital brand advertising, have also gained traction in the ad sales community as major publishers—including AOL, CBS Interactive, Hearst, MSN, NBC, and Ziff-Davis—have made them available on their sites. This speedy adoption confirms the innovative ad units answer the call for more innovative uses of display advertising. Find a full list of brands here.
From IABlog: An Interview with IAB Mexico General Manager
By Mary Block
IAB Mexico leader, Bianca Loew, shares insights about the growth of Mexico’s interactive advertising audience, the role of mobile in the Mexican marketplace, and the three pillars of her focus: education, research, and best practices and guidelines. Read more »
IAB Innovation Days @ Internet Week
On June 8 and 9, more than 600 brand marketers, agency executives, and publishers gathered at New York City’s Internet Week headquarters to advance display advertising beyond the confines of the traditional two-dimensional box. Industry thought leaders, market movers, and technologists took to the Future of Display stage to guide and inspire the marketplace to supply more brand-building opportunities to the brand advertising community. View the complete event coverage—videos, photos, and daily recaps here.
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