AUGUST 2007

 

NEWS

The IAB Defines Best Practices for Lead Generation Data Transfer

Building on its continued work in lead generation, the IAB and its Lead Generation Committee have released "Lead Generation Data Transfer Best Practices," which is the latest component of a longer term initiative designed to educate both advertisers and publishers on security and operational best practices. The goal of this most recent document is to help standardize the transfer and receipt of data between advertisers and lead generation service providers. The document focuses specifically on two key areas:

  1. Security All lead generation data should be transferred and received in an encrypted format
  2. Common Format and Setup All lead generation data should be transferred in a common format via common, secure internet technologies.

Click here to read more »

The IAB Helps Industry Define Performance Metrics for Email Campaigns
Provides Solutions for Campaign Management and Improvement

The IAB has continued its work to in email marketing with the release of "Email Campaign Performance Metrics Definitions," the latest component of a longer term initiative designed to drive greater transparency across interactive sales and marketing activities. The document explains the most important terminology for email campaigns, and is intended to help improve the management of such campaigns and increase the quality and consistency of resultant measurements.

Click here to read more »

EVENTS

MIXX 2.7 An Unprecedented Lineup of Industry Leaders

Focusing on the theme "Innovation in Interactive," the Interactive Advertising Bureau (IAB) continues to assemble an unprecedented lineup of industry leaders for the 2007 MIXX Conference and Expo. Shining the spotlight on the "MIXX" of Content + Strategy + Channel and Marketer + Agency + Media Company, this powerhouse event promises to deliver mission critical information on the most pressing issues facing the interactive market.

Led by keynote speakers Charlie Rose, Seth Godin and John Hayes, CMO, Global Advertising and Brand Management, American Express Company, MIXX 2.7 brings together top brand marketers and senior agency executives with the media companies, publishers and technology providers that are actively defining and redefining interactive. Also scheduled to appear are:

View the full speaker lineup

The MIXX (Marketing and Interactive Excellence) Conference and Expo is the Official Interactive Event of Advertising Week 2007 and the preeminent event for marketing and agency professionals and the publishers and technology firms who help drive their efforts.

Conference attendees will enjoy keynotes, panels, breakout sessions, industry forecasts and an exhibit hall filled with an all-star line-up of vendors showcasing the latest advertising and marketing solutions. Additionally, the breakouts sessions, focused on specific issues facing marketers, agencies and publishers, enable personal and structured networking.

The event will take place on September 24-25 at the Crowne Plaza Time Square and will culminate with the 2007 MIXX Awards Gala at Gotham Hall on September 25.

For the complete agenda and information on how to register, please visit www.mixx-expo.com.

Register Now

Calendar of Events
The IAB has planned a calendar of events for 2007 that touches virtually every element of Interactive media.  Mark your calendars today for these upcoming events:

MIXX Conference and Expo
September 24-25, NY, Crowne Plaza Times Square
IAB Ad Operations Summit
October 16, NY, Reuters Building
MIXX Awards Show
September 25, NY
Leadership Forum:  Agency Summit
November 12, NY, The Roosevelt Hotel

STANDARDS AND GUIDELINES

Ad Unit Guidelines

The Ad Sizes Working Group is developing and maintaining the IAB Ad Unit Guidelines, and meets bi-annually. Following the recent launch of the Creative Spec database, we will be adding recommended maximum fileweights in Q3-4 2007. For more information, please contact Erica DeLorenzo at [email protected].

Click Measurement

In collaboration with the Media Ratings Council, the Click Measurement Working Group provides the detailed definition of a click and the standard against which clicks are measured and counted, including invalid clicks and/or fraudulent clicks. We are gearing up for our last round of full edits and will be sharing with other industry bodies in the near future, followed by a public comment period. For more information, contact Erica DeLorenzo at [email protected].

Rich Internet Applications Measurement Guidelines

The Rich Internet Applications Working Group has finished its work on the RIA Guidelines and public comment period is closed. Once the guidelines are finalized, they will further supplement the Ad Campaign Measurement and Audit Guidelines released in 2004, which details the standard for counting an online ad impression. For more information, contact Erica DeLorenzo at [email protected]

INDUSTRY INITIATIVES

What is causing your ad impression discrepancies? How much of your traffic is really from your customers vs. non-human agents? Are you filtering with the same list as the third party ad servers and other publishers? Who's really visiting your web site? How are your customers using your site?

The IAB/ABCe International Spiders & Bots List can help you answer all these questions. It is the most comprehensive and current public list of non-human user agents in the world. Updated monthly by some of the largest publishers and most experienced web-audit experts, this list is necessary for accurately filtering your advertising and web server logs. It knows which bots are still active and which are not. The major publishers and third-party ad-servers are using it, and if discrepancies are an issue for you, you should be using it too. Without it, you will never know what is real and what is not. Contact Jeremy Fain ([email protected]) if you have questions or subscribe now here.

Measurement Certification Update

The IAB continues its efforts in educating marketers, agencies and publishers on the critical importance of measurement certification. As more and more marketers demand verified metrics be used as the basis for billing with their Interactive campaigns, it is becoming imperative to take the requisite steps to obtain measurement certification. This movement continues to secure Interactive's place as the most accountable and measurable of media. A number of large publishers and ad serving organizations have already completed audits and certification against the Ad Impression Measurement Guidelines, including AOL, Atlas, CNET, DoubleClick, Univision, the Walt Disney Internet Group, Weather.com and Yahoo! with many more well underway. For more information on the Measurement Initiative or for auditing and certification questions, please contact Erica at [email protected].

IAB COMMITTEES AND COUNCILS

User Generated Content Committee

The IAB User-Generated Content Committee is dedicated to helping develop and expand the user-generated content space as a viable advertising platform. Primary goals include evangelism and education of marketers and agencies of how to buy/sell/approach the UGC space. This work has begun in the form of a Platform Status Report. For more information please contact Luke Luckett at [email protected]

Games Committee

The games committee is currently focused on writing the first Platform Status Report expected to release in early September. The paper outlines the basic landscape and ecosystem of digital game advertising and tries to develop common terminology. Subsequent reports will most likely address demographics, best practices and case studies. For more information please contact Erica DeLorenzo at [email protected]

Late Creative Policy Working Group

Agencies are helping publishers develop the Creative On-time Delivery Toolkit, which will include on-time delivery best practices as well as information regarding policies in the event that creative is to be delivered late to the media company. For more information, please contact Jeremy Fain at [email protected]



   

 

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