IAB CEO Randall Rothenberg Voices Strong Support for Self-Regulation of Online Behavioral Advertising

In the March 21 New York Times Letter to the Editor, Rothenberg vigorously emphasized the dedication of the interactive advertising industry to the protection of consumer privacy by heralding the “safe, sane and simple” self-regulatory system enabled by the Digital Advertising Alliance. He was responding to a March 19 editorial, “A New Internet Privacy Law?” in which the newspaper called for stringent, unrealistic and harmful privacy legislation. Just days prior the Digital Advertising Alliance responded to the Senate Commerce Committee Hearing on the State of Online Consumer Privacy with a complementary message also in support of self-regulation.


Digital Case Studies Come To Chicago, Dallas and San Francisco

Change the way you do digital by learning genuine, eye-opening “eureka moments” of major marketer, publisher and agency teams at your local IAB Case Study Road Show: Digital Media Success Stories. Each session is led by the minds behind the creation of outstanding integrated messaging and provides critical nuggets of insight you need to develop groundbreaking cross-platform interactive campaigns with your own team. And bring your questions—the intimate setting offers attendees plenty of time to engage with speakers and fellow audience members. Register now to go behind the scenes of campaigns from Hewlett-Packard, LinkedIn, Dell, CafeMom, Ford, Associated Press, Symantec, TubeMogul, SKECHERS, AudienceScience and more, depending on your location.

  April 6, 2011
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  April 12, 2011
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  April 14, 2011
San Francisco
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**And, join us after each event for drinks. IAB.networking is open to all area media professionals. Learn more on the Case Study Road Show registration page.


More than 750 leaders of the interactive advertising industry gathered February 27 – March 1 at La Quinta Resort & Club in Palm Springs, CA, for the sold-out, annual event that brings companies together across the value chain to collectively work to increase their fortunes. This year’s passionate debate centered on the relationship between people and data; common themes included consumer control of information, building creativity and brand marketing in the data-driven marketplace, and the growing significance of mobile in the ecosystem. Watch videos from the event, see photos and read recaps here.

2011—In Full Swing: News From the IAB

At the Annual Leadership Meeting, IAB made notable strides in several of its key initiatives.

IAB Announced Winners of the ‘Rising Stars’ Competition. Six innovative new ad formats, which aim to spur creativity in interactive advertising, were honored with the title of Rising Stars, and will be included in the list of IAB Standard Ad Units following six month of in-market validation. Check out the dynamic winning formats here.

IAB Board of Directors Adopted a Code of Conduct, a set of best practices and guidelines to which IAB members agree to adhere in order to maintain membership or to join the organization. The Code of Conduct builds upon the Self-Regulatory Principles for Online Behavioral Advertising
, released jointly by the 4A’s, ANA, CBBB, DMA and the IAB in July 2009. A toolkit detailing how members can become compliant to the Code of Conduct can be found here.

IAB, ANA & 4A’s Joined Forces to Make Measurement Make Sense
, a major initiative to lead the industry in developing digital metrics and cross platform measurement solutions with the goal of enhancing marketing and media management decision-making.

IAB and Mobile Marketing Association Established Standard Methodology for Measuring Mobile Web Ads. Developed with the assistance of the Media Rating Council, the guidelines provide a framework to govern how ad impressions are counted on the mobile web. These are the first standardized key metrics for measuring advertisements established for the mobile interactive industry. Read the guidelines here.

Other highlights include:
  • A new IAB survey, Interactive Ad IQ, revealed a significant gap between the level of sophistication of digital advertising platforms and how comfortable industry executives are in articulating the value of those platforms to media buyers and marketers.
  • IAB announced eleven new board members with Peter Naylor, Executive Vice President, Digital Media Sales, NBC Universal, selected as Vice-Chair.
  • Winners of the 2010 Sales and Service Excellence Awards were announced to honor those individuals and organizations that have excelled in interactive advertising sales.
  • IAB launched the first-ever Data Council to provide a permanent forum for its members to address topics surrounding the collection and use of data in interactive advertising.


Call for Entries: IAB MIXX Awards Honoring Creativity & Impact in Interactive Advertising

Are your clients and partners producing work that breaks new ground in the interactive creative revolution? Make sure they know about the MIXX Awards, the most important honor in interactive advertising. Entries are judged by a panel composed of the industry’s most discerning and influential thought leaders. Pass the details along to anyone and everyone you think deserves recognition. It’s time to celebrate the innovative digital accomplishments happening in interactive. Read more and view the 2010 MIXX Awards Gallery.

New in 2011 More categories mean more opportunities to win. New classes for entry are Tablet Marketing and Location-Based Advertising.

Early Entry Deadline May 6, 2011.
Submit Your Entry


Informer Readers: Save on ad:tech San Francisco—April 11-13, 2011

Discover the latest innovations in social media, mobile, search, e-mail, location-based marketing and more. Expect brilliant new insights and unique perspectives from industry thought leaders and interactive breakout sessions throughout the 3-day conference. Find the hottest digital marketing and advertising companies to network with and learn from on the expo floor. Whether you're a publisher, advertiser, marketer or business owner, ad:tech gives you the tools and the knowledge to succeed in an ever-changing interactive world.

Don’t miss:

  1. Expert Keynote speakers like Arianna Huffington @ Huffington Post, Guy Kawasaki @Alltop and companies including Google, Groupon, LivingSocial and more!
  2. Exciting networking parties with delicious food and drink
  3. The most innovative companies on the expo floor to partner with

Don’t miss out. Register today! Use code SF11BIAB for 25% off!

General Members
Complex Media
Editorial Projects in Education
iAvatarZ Digital
Journal Register
Jun Group
SAY Media
The Daily
Triton Media

Associate Members
Adara Media, Inc.
Connexity LLC
CTAM: Cable & Telecommunications Association
Legolas Media, Inc.
Merkle, Inc.
Metamarkets Group
NeoMedia Technologies
TruEffect Inc.

Long Tail Alliance Members
Castle Insurance Holdings, Inc.
Eureka Consulting
The Townsend Group

Digital Video: IAB Marketplace
April 4, 2011
New York

IAB Case Study Road Show
April 2011
April 6 • Chicago
April 12 • Dallas
April 14 • San Francisco
Register Now

Networks & Exchanges: IAB Marketplace
May 16, 2011
New York

IAB Innovation Days
June 8-9, 2011
New York

Mobile: IAB Marketplace
July 18, 2011
New York

IAB MIXX Conference & Expo
October 3-4, 2011
New York

October 4, 2011
New York

IAB Ad Operations Summit
November 7, 2011
New York