About the MIXX Conference & Expo...
The MIXX (Marketing and Interactive Excellence) Conference and Expo, the Official Interactive Event of Advertising Week 2007, is the preeminent event for marketing and agency professionals and the publishers and technology firms who help drive their efforts.
MIXX 2.7 is a two day event that will focus on "Innovation in Interactive" stressing the "MIXX" of Content + Strategy + Channel and Marketer + Agency + Media Company. MIXX brings together top brand marketers, senior agency executive and the media companies, publishers and technology providers that are actively defining Interactive. This must attend program is the Official Interactive event of Advertising Week 2007 and is sure to be our best event ever.
MIXX delivers an unparalleled conference experience and is the ONE event that must be on your schedule to attend.
Conference attendees will enjoy keynotes, panels, breakout sessions, industry forecasts and an exhibit hall filled with an all-start line-up of vendors showcasing the latest advertising and marketing solutions. Additionally, our breakouts sessions, focused on specific issues facing marketers, agencies and publishers, enable personal and structured networking.
HERE ARE JUST SOME OF THE HIGHLIGHTS:
The New Strategy:
The Changing Landscape
Burger King, Crispin Porter+Bogusky and Xbox A Case Study in Collaboration:
The Conference is held at the Crowne Plaza Hotel in New York. Click here for more »
The MIXX Exhibit Hall: INNOVATION IN INTERACTIVE IN ACTION:
The MIXX Exhibit Hall features an all-star line-up of exhibitors showcasing the latest advertising and marketing technologies and solutions. As an Exhibit Hall attendee, you also have the opportunity to attend the sponsored workshop sessions. REGISTER NOW for your FREE Exhibit Hall Pass or view the Exhibit Hall Agenda
The two-day event culminates with a spectacular multi-media creative showcase celebrating the winners of the MIXX Awards, the only awards that celebrate the best mix of creativity and effectiveness in interactive advertising. The MIXX Awards judges all facets of a marketing campaign - including creative development and execution, ROI, media placement and integration. The coveted MIXX Awards are judged by an independent panel of highly acclaimed brand marketers who have direct control and influence over some of the largest advertising budgets in the industry.The 2007 MIXX Awards all star judging panel:
David Adelman - Connections Director, Global Marketing Group, Johnson & Johnson
Deirdre Bigley - VP, Worldwide Advertising & Interactive, IBM
Jack Haber - VP, e-Business, Colgate Palmolive
Bob Holtcamp - VP Brand Management, Wendy's International, Inc.
Jenny Howell - Manager of Interactive Marketing, American Honda Motor Co., Inc.
Jia Hyun - Global Interactive Marketing Director, GE Money
Chris Jogis - VP, US Brand Marketing, MasterCard
Steve Kerho - Director, Media and Interactive Marketing, Nissan North America
Arjen Linders - VP of Marketing, Philips DAP N.A.
Bob Liodice - President and CEO, Association of National Advertisers, Inc.
Patrick McKenna - Manager, Marketing & Communications, BMW
Kristen Metzger - Director, Media & Interactive Marketing, L'Oreal Paris
Courteney Monroe - SVP, Consumer Marketing, HBO
Tim Murphy - Senior Director Digital Marketing, Anheuser-Busch
Kathleen Olvany-Riordan - VP of Global Consumer Relationship Marketing,
Kraft Foods, Inc.
Jon Raj - VP, Advertising and Emerging Media Platforms, Visa USA
David Roman - VP, WW Marketing Communications, Personal Systems Group,
Brad Santeler - Director Media and Relationship Marketing, Kimberly-Clark
Debbie Jo Severin - VP - Marketing, Covad Communications Group, Inc.
Todd Wasserman - Editor, Brandweek
Qualified Marketers and Agencies attend MIXX for FREE! CLICK HERE to see if you qualify.
IAB Members receive the discounted IAB Rate REGISTER NOW and join the influential list of Marketers who are already registered for MIXX: