JUNE 2007



Internet Advertising Revenues Set a New Quarterly Record at Nearly $5 Billion

The growth of interactive advertising continues at a torrid pace. After a record year in 2006, Internet advertising revenue rose again with a quarterly record of $4.9 billion for the first quarter of 2007. This represents a 26 percent increase over Q1 2006 and a two percent increase over Q4 2006. Click here to read more on the IAB Internet Advertising Revenue Report for Q1 2007 conducted by the New Media Group of PricewaterhouseCoopers.

IAB Launches the Creative Specs Database
Improves Operational Efficiencies Across Interactive Advertising Ecosystem

In a timely move that addresses one of the most critical points of friction in the interactive advertising industry, the IAB launched a broad-based Creative Specs Database on June 11. It warehouses in one central location the advertising specifications of the leading online publishers. This one-stop information resource from more than 80 publishers responds to the needs of both buyers and sellers of interactive advertising, by reducing the complex search for specs and increasing the likelihood of creative being delivered on time and to a sites specifications. Click here to read more »

Public Policy

The Public Policy Council met in Washington D.C. on June 20. The Council is continuing to build out the IABs policy agenda into areas such as data security, information collection practices, and advertising restrictions. The 20-plus member companies that participated in the meeting unanimously supported a resolution to establish the IABs Political Action Committee (PAC) , which will allow the organization to donate funds to Federal political candidates who support the interactive advertising industry. The IAB will testify next month at the Federal Trade Commissions Spam Summit. For more information please contact Mike Zaneis, VP, Public Policy at [email protected].


"Innovation In Interactive" - MIXX 2.7
Influential Lineup of Speakers Includes Charlie Rose, Seth Godin,
American Express CMO John Hayes, many more!

"Innovation in Interactive" is the theme of this year's MIXX Conference and Expo. This exciting new thematic direction has already attracted such speakers as Charlie Rose, Seth Godin and John Hayes, CMO, Global Advertising and Brand Management, American Express Company and many others..

This year's Innovation in Interactive theme puts the spotlight on the "MIXX" of Content + Strategy + Channel and Marketer + Agency + Media Company. And it promises to bring together top brand marketers and senior agency executives with the media companies, publishers and technology providers that are actively defining interactive.

The MIXX (Marketing and Interactive Excellence) Conference and Expo is the Official Interactive Event of Advertising Week 2007 and the preeminent event for marketing and agency professionals and the publishers and technology firms who help drive their efforts.

Conference attendees will enjoy keynotes, panels, breakout sessions, industry forecasts and an exhibit hall filled with an all-star line-up of vendors showcasing the latest advertising and marketing solutions. Additionally, the breakouts sessions, focused on specific issues facing marketers, agencies and publishers, enable personal and structured networking.

The event will take place on September 24-25 at the Crowne Plaza Time Square and will culminate with the 2007 MIXX Awards Gala at Gotham Hall on September 25.

Register Now

Calendar of Events
The IAB has planned a calendar of events for 2007 that touches virtually every element of Interactive media.  Mark your calendars today for these upcoming events:

San Francisco, CA Wednesday, July 11
New York, NY, Wednesday, July 25
MIXX Awards Show
September 25, NY
MIXX Conference and Expo
September 24-25, NY, Crowne Plaza Times Square
IAB Ad Operations Summit
October 16, NY, Reuters Building
Leadership Forum:  Agency Summit
November 12, NY, The Roosevelt Hotel


Ad Unit Guidelines

The Ad Sizes Working Group is developing and maintaining the IAB Ad Unit Guidelines, and recently added two new sizes (300x100 and 720x300). The industry is invited to comment on the two ad sizes for a 30 day period which began June 4, 2007 and will end on July 6, 2007. Please submit comments to Erica DeLorenzo at [email protected]. Following the recent launch of the Creative Specs Database, we will also be adding recommended maximum fileweights in 3rd Quarter 2007.

Click Measurement

In collaboration with the Media Ratings Council, the Click Measurement Working Group provides the detailed definition of a click and the standard against which clicks are measured and counted, including invalid clicks and/or fraudulent clicks. We are gearing up for our last round of full edits and will be sharing with other industry bodies in the near future, followed by a public comment period. For more information, contact Erica DeLorenzo at [email protected].

Rich Internet Applications Measurement Guidelines

The Rich Internet Applications Working Group has finished its work on the RIA Guidelines and public comment period is closed. Once the guidelines are finalized, they will further supplement the Ad Campaign Measurement and Audit Guidelines released in 2004, which details the standard for counting an online ad impression. A review of the submitted feedback by the working group is scheduled for Thursday, July 12, after which the guidelines will be finalized and released. For more information, contact Erica DeLorenzo at [email protected]
Click here to comment.


What is causing your ad impression discrepancies? How much of your traffic is really from your customers vs. non-human agents? Are you filtering with the same list as the third party ad servers and other publishers? Who's really visiting your web site? How are your customers using your site?

The IAB/ABCe International Spiders & Bots List can help you answer all these questions. It is the most comprehensive and current public list of non-human user agents in the world. Updated monthly by some of the largest publishers and most experienced web-audit experts, this list is necessary for accurately filtering your advertising and web server logs. It knows which bots are still active and which are not. The major publishers and third-party ad-servers are using it, and if discrepancies are an issue for you, you should be using it too. Without it, you will never know what is real and what is not. Contact Jeremy Fain ([email protected]) if you have questions or subscribe now here.

Measurement Certification Update

The IAB continues its efforts in educating marketers, agencies and publishers on the critical importance of measurement certification. As more and more marketers demand verified metrics be used as the basis for billing with their Interactive campaigns, it is becoming imperative to take the requisite steps to obtain measurement certification. This movement continues to secure Interactive's place as the most accountable and measurable of media. A number of large publishers and ad serving organizations have already completed audits and certification against the Ad Impression Measurement Guidelines, including AOL, Atlas, CNET, DoubleClick, Univision, the Walt Disney Internet Group, Weather.com and Yahoo! with many more well underway. For more information on the Measurement Initiative or for auditing and certification questions, please contact Erica at [email protected].


User Generated Content Committee

The IAB User Generated Content Committee is dedicated to helping develop and expand the user-generated content space as a viable advertising platform. Primary goals: evangelism and education of marketers and agencies of how to buy/sell/approach the UGC space. This will start in the form of a Platform Status Report. The group will also work to be an advocate of growth in the UGC space through effective measurement techniques. For more information please contact Luke Luckett at [email protected]

Some highlights from the recent UGC dinner:
Venus Ferrer, Hachette Filipacchi Media; Mathew Haugen, Kontera Technologies; Noah Elkin, iCrossing; Eldad Persky, Eyeblaster Debbie Fluk, AOL; Jim Scheinman, Bebo; Chris Chinn, Bebo

IAB Monthly MIXXER Series:

Networking is the goal of IAB's monthly MIXXer Networking Reception series. Nearly 150 interactive professionals have attended our first two events, including many from outside New York City. It's a terrific opportunity to network in a relaxed setting and to meet other members face-to-face. If you are going to be in the New York City area the last Wednesday of the month, you're welcome to attend Please register online at www.iab.net/mixxer. We hope to see you there!

Matthew Snyder, Nokia; Paul Audino, IAC Advertising Solutions Andrew Kraft, IAB; Bennett Zucker, Right Media;
Chris Ahrens, Ad Infuse



Mixx Submissions

IAB Job Board
Post your jobs with the IAB
Recruit the interactive industry's top professionals by posting your open positions on the IAB Job Board!
Post your job now!.

IAB International News

IAB NZ and PricewaterhouseCoopers Announce Partnership to Measure New Zealand Interactive Advertising Market

Interactive Advertising Bureau of New Zealand (IAB) and PricewaterhouseCoopers have signed an agreement to provide accurate measurement of interactive advertising spending in the New Zealand market. PricewaterhouseCoopers works with a number of other IAB branches around the world to deliver market sizing and research analysis and reporting.

IAB Mexico Conference & Expo - July 26th - Mexico City

For the second year in a row, IAB Mexico will reunite their countrys interactive marketing community with the leading international experts who will share their secrets of how to integrate the consumer's demands with brand marketing strategies.

Speakers include:
Cammie Dunaway, Yahoo!
Dave Morgan, Tacoda
Erika Nardini, MSN
Joseph Jaffe of lifeafter30

Members of any IAB around the world is eligible for a 10% discount. For more information, please click here or contact [email protected]

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