IAB Tells Congress Privacy Bills May Harm Business and Consumers


capitol The IAB’s Vice President of Public Policy Mike Zaneis, testified before the U.S. Congress on July 22. He expressed the advertising industry's serious reservations about two legislative proposals that jeopardize the Internet and the interactive advertising that has made possible an explosion of new information, communications and entertainment. On July 19, Illinois Representative Bobby Rush, Chairman of the Subcommittee on Commerce Trade and Consumer Protection, introduced HR 5777, the Best Practices Act. It followed the release of a discussion draft of privacy legislation made last May by U.S. Representatives Rick Boucher, Chairman of the Subcommittee on Communications, Technology, and the Internet, and Cliff Stearns, Ranking Member of the Subcommittee. The hearing covered both proposals. Find complete coverage of the IAB’s public policy initiative, including video of the recent testimony, the IAB’s analysis of both draft bills and much more here.

IAB MIXX Expo 2010


Unbound: Everything Everywhere

Each September the IAB brings together the brightest minds in the interactive space for the MIXX Conference & Expo—the preeminent digital marketing event of the year. The always sold-out gathering draws marketers, ad agency executives and publishers to debate the hottest trends and shape the future of the dynamic media marketplace. This year, MIXX explores the transformative cultural shift triggered by interactivity being infused into every aspect of our daily lives. Register now to guarantee you’ll be there.


Speakers Include
Nick Denton
Nick Denton

Gawker Media
David Moore
David Moore

Chief Executive Officer,
Founder, Chairman,
24/7 Real Media, Inc.,
A WPP Company
Charlie Rose
Charlie Rose
Barry Salzman
Barry Salzman

Managing Director,
Media and Platforms,
Sheryl Sandberg
Sheryl Sandberg
Chief Operating Officer,
Tim Westergren
Tim Westergren

Chief Strategy Officer,

Pandora in your car, Netflix streaming to your TV, a library of media applications on your tablet—the surge of interactive into every corner of our lives creates enormous opportunities and challenges for brands, media companies and content creators who need to learn to navigate this intensely personalized and fragmented landscape.


If everything is everywhere for everyone, how do you stand out? MIXX tackles the heavy questions.


Learn more at www.mixx-expo.com.


IAB MIXX Expo 2010


Save $200 on or before this Friday, July  30.


Brand marketers and ad agency executives may qualify for a complimentary pass. Request a pass here or register now to save.

IAB Highlights Mobile Advertising’s Leading Edge With White Paper and Event


The IAB released “Prevailing Mobile In-Application Advertising Formats,” the industry’s first benchmark for ad formats currently offered in mobile applications. The announcement was made on July 19 at the IAB Mobile Marketplace, an annual event held in New York City focused on providing expert and actionable insight from brands, agencies and publishers on buying and selling, and solving the challenges of, one of the most rapidly evolving forms of digital advertising. Read the complete event recap here.

The “Prevailing Mobile In-Application Advertising Formats” document summarizes the results of a survey of IAB member companies, showcasing current trends in mobile advertising and covering the seven major mobile/portable application platforms: Android, Blackberry, iPad, iPhone/iPod Touch, Palm, Symbian and Windows Mobile. Some of the key components of “Prevailing Mobile In-Application Advertising Formats” include:

  • An overview of the most common ad formats currently being sold by mobile app publishers
  • The points of emerging similarities and differences in ad sizes among app providers
  • The launch of a resource that the IAB will regularly update to help the advertising marketplace keep abreast of widely available ad formats as well as emerging trends as they develop
Read more »


General Members
Blue Calypso
Hanley Wood, LLC
SmartBrief, Inc.
Technorati Media
Ziff Davis Enterprise

Associate Members
Hiro Media
Krux Digital
LivePerson, Inc.
Medicx Media Solutions
Panther Panache LLC
Szabo Associates, Inc
The Center For Sales Strategy
WiT Media

Small Publishers
All Kids Network, LLC
Internet 4 Classrooms
PT. Gema Teknologi Cahaya Gemilang
The People's Medicine Community

Mobile: IAB Marketplace
July 19, 2010
New York, NY

IAB MIXX Conference & Expo
September 27-28, 2010
New York, NY

September 28, 2010
New York, NY

IAB Ad Operations Summit
November 1, 2010
New York, NY

Case Study Road Show
November 2010
New York, Chicago