Tim Armstrong
Chairman & Chief Executive Officer

Joanne Bradford
Chief Revenue Officer
Demand Media

Lloyd Braun

Wenda Harris Millard
President & Chief Operating Officer

Steven Kydd
Executive Vice President, Studios
Demand Media

A stellar agenda featuring top industry experts has been announced for IAB Innovation Days @ Internet Week on June 8 & 9 in New York City. Reserve your seat now for two full days devoted to how leading marketers, agencies and publishers are transforming their businesses to respond to consumers’ demand for content whenever, wherever and however they can get it—all intersecting with technological innovations hurtling the industry forward at breakneck speed. Plus—hot product demos and the marketplace’s best networking.

View the Agenda Register Now

Join executives from these leading brands and agencies who are already registered to attend: AT&T, AXA Equitable, Benjamin Moore, BP, Carat, Converse, DDB, Del Monte Foods, Diageo, Havas Digital, Hyundai, IBM, Johnson & Johnson, KAYAK, kirshenbaum bond senecal + partners, Kraft Foods, Lord & Taylor, L'Oreal Paris, Maybelline-Garnier, MEC, MediaVest, Mercedes-Benz, Mindshare, Nutrisystem, OMD, PHD, Sapient, Sara Lee, Sleepy's, Sony Electronics, Warner Bros., Wyndham Worldwide, Zenith Media and more.

Featured Sessions Include:

Tuesday, June 8: The Future of TV & Online Video

Keynote Presentation: Lloyd Braun of BermanBraun, Interviewed by Wenda Harris Millard, President and Chief Operating Officer, MediaLink

Objects In Mirror Are Closer Than They Appear
Six Technologies You Should Have Known About Yesterday!

To GRP Or Not To GRP
The Never Ending Measurement Conundrum

Wither the :30?! Long Live the :30!?

Wednesday, June 9: All About Branded Content/Content Brands

Keynote Presentations by Tim Armstrong, Chairman and CEO, AOL, and Robert Bowman, President and Chief Executive Officer, Major League Baseball Advanced Media

Ka-ching! Cashing In on New Forms of Digital Content Creation
How Advertisers Profited From Next Generation Magazine Content

App Wars
Financial News Edition

Brand marketers and ad agency executives may qualify for a complimentary pass.

Learn more at www.iab.net/innovationdays.

Showcase Your Work to a Who’s Who of
Interactive Marketing & Advertising

The marketing-media ecosystem’s most influential thought leaders will evaluate, debate and select the best interactive campaigns and single advertisements for the most important recognition in the industry—the IAB MIXX Awards 2010. Don’t miss your chance to claim this prized honor for your clients and your work. Hurry—the early entry deadline is this Friday, May 28.

The MIXX Awards judging panel is made up of an elite assembly of ad agency executives, brand marketers and media power brokers, including:

Mathias Appelblad – Executive Creative Director and Director of Innovation, BBDO New York
Jeff Benjamin – Interactive Creative Director, Crispin Porter + Bogusky
Lincoln Bjorkman – Executive Vice President, Executive Creative Director, Digitas New York
Heidi Browning – Executive Vice President, Global Digital Officer, UM
Andreas Combuechen – Chairman/Chief Executive Officer/Chief Creative Officer, Atmosphere Proximity
Marty Cooke – Chief Creative Officer and Partner, SS+K
Marc Lucas – Chief Creative Officer, kirshenbaum bond senecal + partners
Jean-Philippe Maheu – Chief Executive Officer, Publicis Modem
Benjamin Palmer – Co-Founder, Chief Executive Officer, Barbarian Group
Alan Schulman – Founder and Chief Creative Officer, U . D I G > The Digital Innovations Group
Steve Wax – Managing Director, Campfire

**Pass the details along to anyone and everyone you think deserves recognition.

IAB Increases Transparency in the Use of Data in the Interactive Advertising Industry

On May 3, the IAB released “Data Usage & Control Primer: Best Practices & Definitions,” which represents the first time any organization has tackled the task of defining the data landscape. The document explains in plain terms what data can be collected online and how that data should be collected, as well as providing a lexicon of commonly used terms and recommending a set of business-to-business best practices to foster transparency and cohesion throughout the interactive advertising industry.

Developed in conjunction with leaders from branded publisher sites, ad networks and data companies, the Primer:

  • Outlines the mechanics of online behavioral advertising and data collection and identifies the parties currently participating in the industry
  • Sets out a point of view of the advertising-selling community regarding the use, control and valuation of data
  • Proposes business-to-business (B2B) best practices for data usage and control
  • Assembles a comprehensive lexicon of interactive advertising data definitions

Read more »

Small Publishers Are Gathering to Learn and Network at the Second Annual Long Tail Alliance Fly-In to Washington, D.C.

The need to tell the story of small publishers, and their dependence on interactive advertising, is made more pressing than ever by the recent release of the Congressman Rick Boucher’s discussion of his privacy legislation (see story below). For the second year in a row, the IAB invites interactive entrepreneurs—those who are changing the online landscape by creating websites that reflect their passions and interests, and in the process achieving the American dream—to share their successes with legislators and regulators in Washington D.C. How interactive advertising impacts life in America today, and the broader U.S. economy, is not well-understood in the nation’s capital, and together we can help prevent adverse legislation and regulation.

Participants in the June 14 & 15 event will:

  • Meet with members of the U.S. Congress and their staffs to recount the small business story and advocate for the industry at large
  • Learn strategies and best practices for growing a business through workshops designed specifically for the small publisher
  • Be guests of honor at a special networking reception and dinner at the Google offices in Washington, D.C.
  • Share personal experiences on how interactive advertising has impacted their life and sustained their businesses

Read more »

Internet Advertising Revenues Hit $5.9 Billion in Q1 ’10, Reaching Highest First-Quarter Revenue Level On Record

Internet advertising revenues in the U.S. were at $5.9 billion in the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released by the IAB and PricewaterhouseCoopers. This marks the highest first-quarter revenue level ever for the industry. Read more »

IAB Opens West Coast Office and Welcomes Vice President Steve Sullivan to Spearhead Supply Chain Solutions

To provide support for its large contingency of members with West Coast headquarters, the IAB has opened a San Francisco office. The IAB also announced that it had named Steve Sullivan as Vice President, Supply Chain and Revenue Solutions, a new position in the organization. Sullivan, who leads the new IAB West Coast office, joins the organization from Microsoft Corporation where he served as Senior Program Manager, Ad Security, within Microsoft’s Online Services Division. Read more »

IAB Analysis of the Boucher Discussion Draft

The news that Congressman Rick Boucher had circulated a discussion draft of his privacy legislation engendered a lot of interest—in the press, in the industry at large and in the nation’s capital. Our initial interpretation of the draft’s provisions relating to websites and third-party services is that they present a fundamental challenge to our industry’s current business models. The draft itself is a confusing document that takes a significantly different approach than the FTC’s proposal from last February and what the IAB and other members of the self-regulatory coalition have been working to implement throughout the interactive advertising industry.

Review the IAB’s initial analysis of Congressman Boucher’s draft—prepared by Venable LLP, our outside policy counsel in Washington, D.C. Look to see more from the IAB in days—and weeks—to come.

Building Brands Online: Bain’s Final Analysis

Bain & Company has released In Search of a Premium Alternative: An Action Plan for Online Brand Advertising, the final analysis of the Building Brands Online research project undertaken back in March 2009 by the renowned consulting firm in cooperation with the IAB and its members.

The market-making research study combined a survey of over 700 leading marketer decision makers or influencers with in-depth interviews of senior executives from throughout the interactive advertising ecosystem. This final output from that initiative presents a transformation roadmap for the interactive advertising industry, aimed at helping ad sales organizations grow their share of national brand advertising by better addressing marketers' online branding needs. Among the recommendations are changes to the value proposition and the go-to-market strategy for interactive publishers' online advertising offerings and new metrics to gauge online advertising effectiveness. Read more »

Upcoming Professional Development

The Right Ad for
the Right Consumer
at the Right Time:
Data-enabled Advertising through Exchanges and DSPs
May 27, 2010

Ad Operations as Revenue Management
June 10, 2010

General Members
NeoEdge Networks
Vertical Search Works, Inc.

Associate Members
Kantar Media North America
SAS Institute, Inc.
XA.net, Inc.

Small Publishers
Cafe Gratitude
CG Media
Chapter9.com, LLC
Conexus Software
Digital Throttle, LLC
Flatiron Digital
Lime Tag s.a.r.l
Quick and Dirty Tips
Smarter Agent

IAB Innovation Days @ Internet Week
June 8-9, 2010
New York, NY
Day 1 -Innovation: The Future of TV & Online Video
Day 2 -Innovation: All About Branded Content/Content Brands

Mobile: IAB Marketplace
July 19, 2010
New York, NY

IAB MIXX Conference & Expo
September 27-28, 2010
New York, NY

September 28, 2010
New York, NY

IAB Ad Operations Summit
November 1, 2010
New York, NY