Ad networks and exchanges are rapidly changing and growing, greatly impacting the interactive advertising marketplace. Learn how to navigate the space with help from expert presenters, in-depth case studies and a look at what the future holds at the IAB Networks & Exchanges Marketplace. You can’t afford not to understand this evolution.
Learn more at www.iab.net/ne2010.
Register before Friday, April 9, to save $100. A very limited number of complimentary passes are available for qualified marketers and agencies.
Professional Development On-Demand—At Your Convenience
Take advantage of IAB training programs any time, any place. IAB Professional Development courses are now available online (in beta), divided into 15-20 minute modules that easily fit into a busy schedule.
IAB Professional Development leverages the expertise of IAB members and staff to deliver cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output session delivers the skills you need to succeed in the rapidly changing digital landscape. Courses count toward the IAB Certificate in Interactive Advertising. Read more »
That’s a Wrap (For Now!)
The inaugural IAB Case Study Road Show crossed the country with three full-house events in March, hitting San Francisco, Dallas and Chicago. The new event series, which will continue later in the year, responds to the growing surge of interest in the best interactive advertising campaigns, presented in case study format by the marketers, agencies and publishers responsible for crafting groundbreaking cross-platform messages. The small, intimate learning environment allows for plenty of interactivity between the presenters and audience, providing valuable takeaways to help attendees with strategy and execution. Stay tuned for details about events in Atlanta and New York. Check out the agendas for past sessions »
IAB Hosts Interactive Advertising’s First-Ever Ad Verification Summit
Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the IAB convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies on March 19. “Ad Verification Day: An Introduction and Discussion of Methodologies,” held in New York, welcomed an invited roster of interactive industry executives representing marketers, agencies, publishers, ad networks and technology companies. The IAB, which represents the interests of the sellers of the interactive advertising industry, has been a driving force in creating transparency in and removing friction from all stages of the interactive advertising buying process. Read more »
Revenue: The Next Wave
The IAB welcomed 650 leaders of the interactive marketing and advertising ecosystem to the 2010 Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, CA, in late February. The event, now in its third year, has quickly become the central thought leadership venue for senior voices in the marketing and advertising ecosystem to discuss, debate and define the key issues facing the industry in the coming year. Read the complete event recap, see photos and watch video clips here »
2010—In Full Swing
At the Annual Leadership Meeting, the IAB recognized members for sales and service excellence, announced the final release of the “Standard Terms and Conditions Version 3.0,” presented its 2009 Annual Report and introduced several new initiatives.
IAB Unveils “An Interactive Television Advertising Overview”
The IAB released “An Interactive Television Advertising Overview,” the latest in its series of comprehensive Platform Status Reports aimed at educating marketers, agencies and publishers on the state of interactive advertising platforms. The document provides:
IAB Kicks Off “Interactive Insider”—New Members’ Only Online Resource—With “Seller’s Guide” Series
The IAB launched the “Interactive Insider,” a specialized area of iab.net the provides sales tools and thought leadership exclusively to IAB members. This new service premieres with the release of the “IAB Seller’s Guide: Automotive Industry” the first in a series of guides that will be available exclusively within “Interactive Insider.” Read more »