Ecosystem 2.0—Revenue: The Next Wave is this year’s most important digital marketing and advertising event for senior voices from across the industry. This thought leadership gathering is almost sold out, so register now to secure your place!
What new media models are driving substantial growth in the marketing ecosystem?
Our promise: you will take home actionable, timely information that will change the way you do business now and across the coming year. Register for the Annual Leadership Meeting.
The IAB has launched the "IAB Case Study Road Show: Digital Media Success Stories"—a new series of intimate learning sessions devoted only to "eureka moments" that will change the way you do digital.
Set in an intimate learning environment, this is an unprecedented opportunity to gain exclusive access to the strategy, insights and inspirations that comprise the best case studies in interactive marketing. The marketers, agencies and publishers responsible for the campaigns will be onstage to share how they transform advertising from good to great, and to answer your questions about how you can do the same. The IAB Case Study Road Show is a unique format for experiencing groundbreaking digital work in a whole new way.
Register today for the Case Study Road Show—and IAB.networking events in San Francisco, Dallas and Chicago too!
Hear digital success stories from:
Learn more at www.iab.net/csrs.
2009 Year in Review
No doubt about it: 2009 was a rough year for the U.S. economy, and for the advertising and media industries. But if the year began with uncertainty, it’s ended on some bright notes at the Interactive Advertising Bureau and our member companies—and with optimism about 2010.
IAB closed the year with a significant legacy of accomplishment. From sold-out events like the MIXX Conference & Expo to new, groundbreaking research such as our “Building Brands Online” study to the creation of mission-critical standards and guidelines to fending off adverse legislation through active lobbying efforts in Washington, the IAB kept focused on facilitating the growth of the interactive advertising marketplace. Perhaps more important than these tangible products and events was the softer impact we had on the culture of marketing-media ecosystem.
In 2009, IAB led the call for a renaissance in interactive advertising creativity. Just as the industry has transformed society through remarkable technological innovations, we can unleash interactive media’s potential to serve as a common ground for fabulous, effective, business-building advertising.
The IAB heads into 2010 with a substantive agenda we believe will reinforce interactive advertising’s centrality to marketers’ needs. Aided by our members’ commitment to continuing innovation, we’re devoting our efforts to shifting increasing share of marketers’ spend to interactive media. And the IAB will continue to deliver the platforms, tools, resources and knowledge necessary to grow the interactive advertising ecosystem.