IAB Informer Archive- September, 2005

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The MIXX Conference and Expo is THE interactive event to attend during Advertising Week 2005. These days it isn’t about whether to use Interactive Advertising, but HOW! The MIXX Conference will expose you to better ways to reach your audience, to build more immersive brand experiences and to achieve more effective results from your advertising dollars. And the MIXX Exhibit Hall is filled with exhibitors showcasing the latest technologies and services that will propel you ahead of your competition.

An unparalleled line-up of keynotes:


Yusuf Mehdi,
Senior Vice President,
MSN Information Services & Merchant Platform
view bio

The Masterminds Behind Audi’s Art of the H3ist Campaign:

Stephen Berkoz,
Director of Marketing
Audi of America
view bio

Brad Brinegar,
President and CEO
view bio

Lee Newman,
Group Account Director
view bio



Charlie Rose interviews Tom Freston, Co-President and Co-COO, Viacom

Charlie Rose
view bio

Tom Freston,
Co-President and
Co-COO, Viacom
view bio

The 2010 Media Landscape:

Jon Miller,
Chairman and CEO,
America Online
view bio

Mark Rosenthal,
Chairman and CEO,
IPG Media
view bio

MIXX Conference:
Qualified marketers and agency professionals attend FREE – click here to see if you qualify. Or register now at www.mixx-expo.com

MIXX Exhibit Hall:
The Exhibit Hall is FREE to all attendees if you register prior to the conference, so register now at www.mixx-expo.com

A Fantastic MIXX of speakers and programming over 2 days:

CMO Panel on achieving True Integration – Dave Burwick, CMO, Pepsi-Cola, North America; Jocelyne Attal, CMO, Avaya; Eric Kim, VP Marketing, Intel

Creative Panel on how to reach Teens with cutting-edge creative – Alan Schulman, CCO, Brand New World; Rei Inamato, Global Creative Director, AKQA; Nick Law, Creative Director, R/GA; Juan Pablo Gnecco, Founder & CEO, Studiocom

Media Planning – a brand new look at media planning – Mary Gerzema, EVP, Communications Planning Director, Universal McCann; Paul Woolmington, CEO (Head Chef), Media Kitchen; Jeff Lanctot, VP Media & Client Services, Avenue A/Razorfish; Chris Marriott, VP & General Manager, Eastern Region, Digital Impact


Broadband – everything you need to know about how to leverage Broadband - Dawn Winchester, VP Client Services, R/GA; Adam Gerber, SVP, Director, Strategy & Innovation, Mediavest Worldwide; Bill Nielsen Director of Marketing XBOX; Bart Feder, President & CEO, The FeedRoom

Search – Discover how to unleash it’s full power - Les Kruger, Senior Manager, Business-to Consumer Online Marketing, Cingular; Steven Kaufman, Vice President, Media Director, Digitas; Tim Armstrong, VP Advertising Sales, Google; Jason Lehmbeck, Strategic Alliances, Yahoo! Search Marketing

and so much moreā€¦

For a full agenda, please visit: www.mixx-expo.com/agenda/

The Critical MIXX: Recognition + Celebration
The submissions for the coveted MIXX Awards are in! The response by agencies and marketers has been fantastic and we now look forward to celebrating the teams and talent that have pushed Interactive marketing and advertising to unprecedented levels.

Join us on Sept 27th for the MIXX Awards Gala where the winners will be honored with a spectacular multimedia showcase of their work. And if that’s not enough, the “flat-out hilarious” comedian and actor Richard Jeni will act as host and entertain you.

Don’t wait, register today for the MIXX Awards Gala at www.mixx-awards.com.

MIXX Awards:
Don’t wait, register today for the MIXX Awards Gala at www.mixx-awards.com and save $100 on MIXX Awards Gala Registration when you sign up for both the MIXX Conference and the MIXX Awards.


The IAB Ad Operations Summit is an exclusive invitation-only summit for senior level operations, finance and technology executives from interactive media companies. The summit’s focus this year is “Maximizing Revenue and Profitability”. Attendees will hear from industry experts and share best practices on how to impact revenues and profitability through operations and technology. Topics will include: Inventory Management, Yield Management, Agency/Marketer Relations, Compliance and Regulatory Issues, The Human Element of Ad Ops, Changing Needs of Data, Issues and Standards.

Ad Operations Advisory Board:
The IAB would like to thank the industry leaders who worked hard to form our advisory board, as follows:
Eric Picard, Ad Production Planning, MSN
Michael Smith, Vice President, General Manager of Operations, Forbes.com
Todd Teresi, Vice President, Sales Operations, Yahoo! Inc.
Shayne Mihalka, SVP & GM Ad Server, Fastclick.com
Karl Gamester, Vice President, AOL Media Networks
Joe Apprendi, CEO, Falk eSolutions
Lorne Brown, President/Co-Founder, Operative
Jack Smith, Vice President Product Strategy, 24/7 Real Media
Matthew Goldstein, Vice President of Ad Operations, MTV Networks
Sarah Weisinger, Director, Revenue Operations and Strategic Services, Disney Interactive
Doug McFarland, Executive Vice President and General Manager, Eyeblaster
Doug Knopper, Senior Vice President and General Management, Ad Management, Doubleclick Inc. Chris DiCosmo, Manager Ad Operations, USAToday.com
Ben Reid, Vice President Sales Operations, About.com

For more information, please visit www.iab.net/adoperations2005.
For sponsorships, contact [email protected]

This exclusive, members-only event brings interactive industry leaders together to discuss the most critical online issues. It includes a review of the year’s accomplishments, research, and challenges, as well as sessions created specifically to help IAB members increase advertising sales. The IAB Annual Meeting is an exceptional opportunity to share ideas, relate experiences, and learn from your peers.

Annual Meeting Advisory Board:
The IAB would like to thank the industry leaders who worked hard to form our advisory board, as follows:
Thomas Arrix, Senior Vice President, Ad Sales, Univision
Bill Flatley, Chief Advertising Officer, Forbes.com
Walker Jacobs, Vice President Sales, Reuters
Riley McDonough, Senior Vice President. Consumer Markets, WebMD Health
Peter Naylor, Senior Vice President, Sales, iVillage
Patricia Mitchell, Vice President, Real Cities and National Sales, Knight Ridder Digital
Vikki Neil, Director of Online Marketing/News Papers, Scripps
Betty Park, Senior Manager, Yahoo Search
Lorraine Ross, Vice President Sales, USAToday.com
Chris Theodoros, Director of Industry Initiatives, Google
Lauren Wiener, Managing Director, Meredith Interactive Media
Mickey Wilson, Vice President, CNET Networks
David Yavanno, Executive Vice President & General Manager, ValueClick

For more information, please visit www.iab.net/annualmeeting2005.
For sponsorships, contact [email protected]

Creative. The Mission Critical Component - This event is programmed specifically for advertising agency professionals and senior brand marketers. You have the right budget allocations for each medium. Your media plan is well targeted and well planned. You know your audience. Your launch date is strategically picked and you hit the date. Yet, you still fail. Sales are lower than projected. Brand recognition is nowhere. You’re stumped. This one day event focused on Creative as being mission critical in Interactive is intended to showcase cutting-edge campaigns and educate agency executives and marketers on the importance of pushing boundaries with creative and achieving true integration.

For more information, please visit www.iab.net/agencysummit2005.
For sponsorships, contact [email protected]

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