IAB Informer Archive- September Special, 2005


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ONLY A FEW SEATS LEFT – MIXX IS NEARLY SOLD OUT!

The buzz is on – MIXX is THE place to be during Advertising Week 2005! With over $25 Billion in media budgets already registered and a fantastic line-up of speakers – this is a must attend event for anyone interested in Interactive.

The MIXX Conference and Expo will focus on the “how” of Interactive Advertising. This two-day event will guide marketers and agency professionals on better ways to reach their target audiences; build more immersive brands; and achieve more effective results from their advertising dollars. And it is a great place to network and debate with your peers.

“The MIXX represents the very best in Interactive Advertising,” said Bob Liodice, CEO of the Association of National Advertisers (ANA). “Marketers recognize that Interactive advertising has become a critical component of their marketing mix and the MIXX Conference will show them how to integrate it successfully.”

ONLY A FEW SEATS LEFT so don’t wait to register at www.mixx-expo.com. Qualified marketers and agency professionals attend FREE – click here to see if you qualify.

Marketers already registered include:

AstraZeneca
AVON Products, Inc.
Bayer
Black & Decker
Cendant Car Rental Group Choice Hotels International
Cingular Wireless
Citigroup
Clarins
Colgate Palmolive
Deutsch Inc

 

Diageo North America
Ernst & Young
Esselte
Fila
IBM
Intel
Jetblue
Johnson & Johnson
Kenneth Cole Productions
Maybelline-Garnier
Novartis

Pepsi-Cola Company
Pfizer
Philips
P&G
Redken
Revlon
Sony
The Coca-Cola Company
Unilever
W Hotels

This is just a few of the companies registered, for a full participant list, click here


MIXX fuses together the perfect combination of programming, speakers and attendees. Joining us is a cross-section of industry masterminds behind the greatest innovations in advertising technology, creativity, planning and research in both interactive and traditional arenas.

We have a powerful line-up of keynote speakers: Morning keynotes include: Yusuf Mehdi, SVP, MSN Information Services & Merchant Platform who will focus on New Marketing Avenues for Madison Avenue as well as an exclusive interview with Charlie Rose and Tom Freston, Co-President and Co-COO of Viacom.

In the afternoon, attendees will hear from the masterminds behind Audi’s Art of the H3ist Campaign and take a look into the future with Jon Miller, Chairman and CEO, AOL and Mark Rosenthal, Chairman and CEO, IPG Media as they discuss the Media Landscape of 2010. The full agenda can be found at www.mixx-expo.com.

Just in the mood for some great Exhibit Hall? Then we’ve got the deal for you. The Free Exhibit Hall Pass offers access to the over forty exhibitors showcasing the latest marketing products and services. In addition, you’ll have the opportunity to attend all of the workshop breakout sessions with the other conference attendees. This is an opportunity you can’t pass up.



MIXX AWARDS –
WHERE CREATIVITY MEETS EFFECTIVENESS

The Emmys have been handed out and now the countdown is on to see who wins the coveted MIXX Awards in Brand Awareness, Product Launch, Search, Integration, Mobile, Peer-to-Peer and other categories. Join us as we celebrate and honor the finalists and winners for their exceptional work in Interactive Advertising.

The show will be emceed by Richard Jeni, winner of the American Comedy Award for Best Male Stand-Up and the Cable Ace Award for Best Stand-Up Comedy Special, as well as co-star with Jim Carrey in “The Mask”.

Register now at www.mixx-awards.com.

NYC Toolkit
New York City takes a lifetime to master, but for those of you visiting from out-of-town during the MIXX Conference, a working knowledge of the Big Apple is just a few clicks away:

• Tourism: NYCVisit.com, NewYorkology
• Restaurants: Zagat Survey, Citysearch, TONY, Chowhound
• Bars & Clubs: Citysearch, New York Magazine, PAPERMAG
• Shopping: Daily Candy, Manhattan User's Guide
• Transit: MTA, Subway Routes, Traffic Reports
• News: New York Daily News, New York Post, New York Times
• Gossip: Page Six, Gawker
• Art: NYC Arts, Gallery Guide
• Weather: Weather.com, Weather Underground

IAB FALL EVENTS - REGISTER NOW

OCTOBER 17TH - IAB AD OPERATIONS SUMMIT:
The IAB Ad Operations Summit is an exclusive invitation-only summit for senior level operations, finance and technology executives from interactive media companies. The summit’s focus this year is “Maximizing Revenue and Profitability”. Attendees will hear from industry experts and share best practices on how to impact revenues and profitability through operations and technology.

Here from the experts as they address topics on:

Inventory Management: Is it an art or a science or both?
• The Move from Ad Operations to Revenue Operations
• Compliance and Regulatory Issues Impacting Ad Ops
• Managing the Human Element: The True Face of Ad Ops
• What’s on the Horizon: The Impact of New Media

… and much more

For more information or to request an invitation, please visit www.iab.net/adoperations2005.
For sponsorships, contact [email protected]

Calling All IAB Members:
Register now for the 2005 IAB Annual Meeting on October 19th, 2005

This exclusive, members-only event brings interactive industry leaders together to discuss the most critical online issues. This yearly event presents a great opportunity to hear about the state of our industry, noting accomplishments in 2005 and focusing on the challenges and opportunities for 2006. The IAB Annual Meeting is an exceptional opportunity to share ideas, relate experiences, and learn from your peers. Plus, here from the experts on you how to get a head start on increasing your sales and profitability in 2006.

For more information, please visit www.iab.net/annualmeeting2005.
For sponsorships, contact [email protected]

SAVE THE DATE: NOVEMBER 1ST – IAB LEADERSHIP FORUM: AGENCY SUMMIT

Creative. The Mission Critical Component

The IAB Leadership Forum: Agency Summit is programmed specifically for advertising agency professionals and senior brand marketers. You have the right budget allocations for each medium. Your media plan is well targeted and well planned. You know your audience. Your launch date is strategically picked and you hit the date. Yet, you still fail. Sales are lower than projected. Brand recognition is nowhere. You’re stumped. This one day event focused on Creative as being mission critical in Interactive is intended to showcase cutting-edge campaigns and educate agency executives and marketers on the importance of pushing boundaries with creative and achieving true integration.

For more information, please visit www.iab.net/agencysummit2005.
For sponsorships, contact [email protected]


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