IAB Informer Archive- October, 2006

IAB's Leadership Forum: Agency Summit in New York City on October 30th will bring agency executives closer to the role of trusted advisor to marketers. This can't miss, one day event will bring together the brightest minds in the industry; people that have challenged themselves, their clients and their employees to find solutions at the cutting edge. Leverage their experience and learn the hard won strategies that will put any agency professional at the top of the game!

 Now more than ever marketers need their agency partners to be experts in all areas of media. The advent of new platforms, technologies and media choices with their inherent challenges have created unprecedented opportunities for agency executives.

Are you prepared?

  • Our faculty of expert speakers will address such key issues as:
  • Delivering on Brand – Achieving Consistency Across All Media
  • Taking Control of User Generated Content
  • Breaking Down Silos – Achieving Integration in Today's Modern Agency

None of it Works without Great Creative – the Importance of Creative Testing

Leadership has its rewards. Be there for The IAB Leadership Forum: Agency Summit. Qualified agency professionals attend for FREE so click here to see if you qualify.

Don't miss out. Register today for what promises to be an event that will change your ability to educate your clients and gain new ones.

The IAB Ad Operations Summit will be on October 17th in New York. This is an exclusive invitation-only summit for senior level operations, finance and technology executives from Interactive media companies. It is the only industry event that brings together the key executives responsible for all phases of the ad operations process to discuss industry issues and, more importantly, drive action in the marketplace to overcome industry challenges.  

New Products

Post your jobs with the IAB and fill all your open positions now!
The IAB Job Board has launched to great success with a number of listings across a broad range of interactive areas and disciplines. The service, launched on July 5th, is available to anyone wishing to post a job in the interactive industry. The job postings will be featured in both the IAB website and in our IAB SmartBrief newsletter.

Standards and Guidelines

Click Measurement Working Group
This subset of the Measurement Task Force will create a set of Click Measurement Guidelines in a joint effort with the Media Rating Council. The guidelines will provide the detailed definition of a "click" and the standard against which clicks are measured and counted including the identification of invalid and/or fraudulent clicks. The Click Measurement Working Group is open to all IAB Members. For additional information, email [email protected].

Rich Media Measurement
The Rich Media Measurement Working Group continues to develop a standard, and draft guidelines around, the counting of a rich media ad impression. Any IAB Member-company who is involved in the serving of rich media advertising should be a part of this working group which has already had two meetings. For more information and to get involved now, please contact Erica at [email protected].

INTERNATIONAL: 2006 IAB Global Summit an International Success!
On September 27th the IAB gathered together for the first time, 19 delegates from 16 national IABs around the world, in addition to representatives from Russia and Japan. This inaugural Global Summit was intended to solidify the growing network of IAB affiliates and help these associations establish themselves as a major source of growth for their respective Interactive advertising markets.

As the interactive industry crosses more and more borders, supporting the work of regional industry trade groups will become increasingly important. While cultural, political and financial differences abound, common areas of focus include ad revenue reporting, audience measurement and the need for advertiser education. The consortium was so successful, that the participants requested for more frequent meetings throughout the year.

The IAB encourages you, as always, to reach out to your international counterparts and encourage them to consider membership in their local IAB. More information on these affiliates can be found on our website here.

Interactive advertising skills needed Down Under!
The Interactive advertising industry is growing 60% year-on-year in Australia and, as a result, our agencies and publishers need experienced media planners, traffickers, and creatives in order to keep up with the tremendous growth in the market. The industry is booming, there’s plenty of opportunity and a fantastic lifestyle in Australia. If you have the experience and the desire to work overseas in an exciting environment, please visit the Careers page on the IAB Australia site


Of Interest...

Forrester’s Consumer Forum 2006
Humanizing The Digital Experience

October 24-25, 2006 • Palmer House Hilton, Chicago

IAB is pleased to announce our participation at this year's Forrester’s Consumer Forum 2006 — and you're invited!

Forrester's Consumer Forum 2006 will examine the changes facing your brand and current customer experience; plus present innovative tools and practices that will help you humanize the digital experience – and obtain the economic benefits.

Join us and C-level executives from McDonald’s, NASCAR, Discover Financial Services, Neiman Marcus, Travelocity, Crispin Porter + Bogusky, and MIT Media Labs who will share how their companies create online and multichannel experiences that connect with consumers’ emotions.

$400 off the full conference rate when you mention VIP Code IAB. Call +1 888/343-6786 or visit www.forrester.com/events/eventdetail?eventID=1472.

Member Services

Committee Feature

IAB Local Committee
"The Internet is empowering local businesses to target their ads more effectively and in the process holds the real prospect to significantly increase the advertising dollars spent by this often underserved group," noted Lem Lloyd, Oodle.com, who, along with Chris LaSala, Google, co-chairs the IAB Local Committee.

With this in mind, the committee has taken it charge and focused its efforts on the 25MM-plus local businesses in the U.S., developing educational resource highlighting the effectiveness of interactive media in achieving direct response and brand awareness objectives.

"The Internet has evolved to be an effective platform to target advertising at the local level, and advertising dollars are starting to follow. The IAB is committed to staying actively involved as this unfolds," added Chris LaSala.

We look forward to this committee’s leadership in driving industry growth in the local Interactive space.

Also seated on the committee are:

Shannon Atwill, TMP Directional Marketing
Lynn Bolger, comScore
Sonia Carreno, DAC Group
Charlie Chance, Cox Newspapers
Travis Fisher, San Diego Union-Tribune
Elliot Gottfurcht, MallTV
Scott Greenberg, Marchex
Kristina Gregory, Verizon Superpages
Henry Hall, MSN
Phil Harris, Media General
Paul Levine, Yahoo!
Jim Lunsford, Career Builder
Ingrid Michelson, Whitepages.com
Jorg Nowak, Univision

Jack Poor, TVB
Ion Pusprica, WorldNow
Martine Quinn, GSI Commerce
Shailesh Rao, Google
Barbara Rice, NY Times Digital
Susan Rose, TMP Directional Marketing
Scott Skurnick, Edmunds.com
Allison Sowers, Cars.com
Andy Steuer, Fidelity Assets
Raul Vielma, Cox Newspapers
Joe Vraneza, Kelley Blue Book
Charles Walter, Univision
Todd Wiliamson, Media General


If you are interested in participating in this committee, please contact Jayne Dow, Director Membership & Committees at [email protected] or Luke Luckett, Associate Manager Member Services, at [email protected] or 212-380-4715

Member Spotlights

Member Spotlight: MIVA
The pay-per-click markets of the online world continue to grow and evolve as advertisers realize the importance of true audience engagement and response. The merger of US-based FindWhat.com with European-based Espotting.com created MIVA, a company that is helping advertisers realize this truth. With a mission statement that reads, to “Help Your Business Grow”, MIVA operates a network of partner websites and portals which deliver Pay-Per-Click advertising across the web.

With products specialized for the online advertiser, a relationship with the IAB seemed to fit naturally with MIVA’s goals. Seb Bishop, MIVA President and CMO, noted that "Together with current IAB members, we plan to play an active part shaping … the future of the fastest growing sector of the interactive advertising market, Pay-Per-Click Search Engine Marketing."

MIVA’s Pay-Per-Click Ads, Pay-Per-Call Ads, and Pay-Per-Text ads allow businesses of all sizes (and with various technical capabilities) to reach target audiences. Products created for web publishers round out MIVA’s product offering, including monetization tools and private label solutions for large clients. MIVA’s private label partners include Verizon Superpages.com and Eniro, the largest directory company in Scandinavia.

More information on MIVA is available at www.miva.com.



Upcoming Meetings: Committee, Council & Task Force

IAB Local Committee Meeting
Conference Call
October 26, 2-3:30pm EST