IAB Informer Archive- November, 2006


On November 8, 2006, the IAB announced that it has elected ten new members and re-elected six sitting members to its Board of Directors. The terms begin immediately and extend for three-years. Jim Spanfeller, President and CEO, Forbes.com, remains as Chairman of the IAB for 2007. The total number of Board Members is now 33.

The new members on the IAB Board of Directors for 2007 include:

  • Jeremy Allaire, Brightcove
  • Michael Barrett, Fox Interactive Media/ MySpace
  • John Battelle, Federated Media
  • Bob Carrigan, IDG Communications, Inc.
  • Randy Kilgore, Tremor Media
  • Leon Levitt, Cox Newspapers
  • Riley McDonough, WebMD Health
  • Dave Morgan, Tacoda
  • David Payne, CNN.com
  • Lance Podell, Seevast

"I am proud of the work that the IAB Board has achieved over the past year and look forward to working with the 2007 board members to continue to build on this momentum," said Jim Spanfeller, President and CEO, Forbes.com. "The IAB's work remains as critical as ever as the industry expands into both existing and emerging areas."

"The IAB Board plays a key role in helping to set the agenda for the Interactive industry and guide IAB programs and priorities," said Sheryl Draizen, SVP and General Manager, IAB. "We look forward to working with these executives and thank them for their valuable time and support."

The Nominations Committee nominates the board members who are then voted on by the IAB General Members.

IAB members re-elected to the Board of Directors for 2007 include:

  • Mitch Golub, cars.com
  • David Hills, LookSmart
  • Caroline Little, Washington Post Newsweek Interactive
  • Wenda Harris Millard, Yahoo!
  • Martin Nisenholtz, New York Times Company
  • Jim Spanfeller, Forbes.com (Chairman)
  • The Current IAB Board Members include:
  • Tim Armstrong, Google
  • Niel Ashe, CNET Networks
  • Eric Chandler, Verizon Superpages.com
  • Sarah Chubb, CondéNet
  • Joe Fiveash, Weather Channel Interactive
  • Mike Hard, Microsoft Digital Advertising Solutions
  • Kathy Kayse, AOL Networks
  • Rich LeFurgy, Archer Advisers (Founding Chairman)
  • Dave Madden, WildTangent
  • Scot McLernon, CBS Digital Media
  • Dave Moore, 24/7 Real Media
  • Peter Naylor, NBC Universal
  • Javier Saralegui, Univision Online
  • Warren Schlichting, Comcast
  • Steve Wadsworth, Walt Disney Internet Group
  • Jeff Webber, USA Today
  • Dave Yovanno, ValueClick


Record Industry Growth and Largest Quarter Ever

On November 14, 2006 the IAB and PricewaterhouseCoopers announced that Internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006. The 2006 third quarter revenues represent a 33 percent increase over Q3 2005 of $3.1 billion and a 2 percent increase over the Q2 2006 total of nearly $4.1 billion.

"The consistent growth of online advertising is a clear indication that marketers continue to embrace the true power of Interactive Advertising," said Sheryl Draizen, SVP, General Manager, IAB. "Marketers are experiencing how this medium enhances their ability to target and engage the audience that matters to their brand and then measure its effectiveness in ways no other medium provides."

"Interactive advertising, with its eighth consecutive quarter of growth and the largest single quarter ever, is on pace for its biggest year. This growth follows the trend of where consumers are spending their media time and the unique ability of Interactive advertising to effectively target and monitor ad campaigns", said David Silverman, Partner, Assurance, PricewaterhouseCoopers.

Quarterly Internet Ad Revenues Surpass $4 Billion
$ Millions

Conducted by the New Media Group of PricewaterhouseCoopers, the "Advertising Revenue Report" was started by the IAB in 1996, and represents data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of Interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PricewaterhouseCoopers. The full report is issued twice yearly for full and half-year data, and top-line quarterly estimates are issued for the first and third quarters.

New Products

Standards and Guidelines


Click Measurement Working Group
The IAB's Click Measurement Working Group is developing a set of guidelines for click measurement, in conjunction with the Media Rating Council. The second meeting will be held on Tuesday, November 21st. For more information, contact Erica at
[email protected].


Rich Media Measurement
Rich Media Measurement Guidelines are currently in development with help from the Media Rating Council and will establish the standard, against which rich media ad impressions should be counted. For more information, please contact Erica at [email protected].


IAB International News
We are pleased to announce the formation of IAB New Zealand! For more information, contact any IAB here.

Industry Initiatives

What is causing your ad impression discrepancies? How much of your traffic is really from your customers vs. non-human agents? Are you filtering with the same list as the third party ad servers and other publishers? Who’s really visiting your web site? How are your customers using your site?

The IAB/ABCe International Spiders & Bots List can help you answer all these questions.  It is the most comprehensive and current public list of non-human user agents in the world. Updated monthly by some of the largest publishers and most experienced web-audit experts, this list is necessary for accurately filtering your advertising and web server logs. It knows which bots are still active and which are not.  The major publishers and third-party ad-servers are using it, and if discrepancies are an issue for you, you should be using it too.  Without it, you will never know what is real and what is not. Contact Jeremy Fain ([email protected]) if you have questions.

Of Interest...

Mobile Marketing Forum presented by the Mobile Marketing Association November 28, 2006, Los Angeles, CA

Learn from the experts in this one day conference covering the latest tips, trends, strategies and case studies for mobile marketing. Mobile, the hot new channel, always on, always available and everywhere! Join Us. Visit www.mobilemarketingforum.com for details!

Member Services

Committee Feature

IAB Announces Mobile Committee
With over 200 million wireless subscribers in the U.S. and over 2 billion worldwide, the on-the-go lifestyle has become more attractive to advertisers than ever before. As such, the IAB announced the formation of the Mobile Committee, co-chaired by Andy Jedynak of WeatherBug, and Gary Schwartz of Impact Mobile.

"We created the IAB Mobile Committee in response to the needs of IAB members,” said Sheryl Draizen, SVP, General Manager, Interactive Advertising Bureau. "Supporting the arsenal of Interactive ad supported platforms including mobile, helps our members leverage their existing systems and infrastructure to expand their offerings for their clients."

The committee will focus on developing mobile as a viable advertising platform for marketers and agencies, as well as encouraging client and agency education, revenue growth, and advocacy for the growing mobile advertising industry.

Member companies participating on this committee include:

24/7 Real Media, Inc.
CBS Digital Media
CNET Networks
Dennis Digital/Maxim Online
Dow Jones Online


FOX Interactive Media
Hachette Filipacchi Media
Hearst Magazines
iCrossing, Inc.
Impact Mobile
Media General
MIVA Media
NBC Universal Digital Media
New York Times Digital

The Fifth Network
Third Screen Media
Time Inc
Van Wagner
Verizon Superpages.com
Walt Disney Internet Group
Weather Channel Interactive


If you are interested in participating in this committee, or any other, please contact:
Jayne Dow, Director Membership & Committees: [email protected]
Luke Luckett, Associate Manager Member Services: [email protected]

Member Spotlight

Member Spotlight: SendTec
Every day, marketers are waking up and realizing that search engine marketing is already or should be having a material impact on their business. SendTec, a full-service direct marketing and advertising agency, specializes in helping marketers realize this.

With headquarters in St. Petersburg, Florida, and with offices in New York, SendTec's experience in direct marketing applications gives them a strong edge in the booming SEM industry. In an unprecedented development in the interactive marketing space, SendTec has also become the only publicly listed full-service advertising agency in the U.S. to earn the Microsoft Gold Certified Partner status that Microsoft states "represents the highest level of competence and expertise with Microsoft technologies and (is awarded to companies with) the closest working relationship with Microsoft."

Eric Obeck, President of SendTec said, "Setting some standards in the way that online lead generation is facilitated is a critical need that can't happen fast enough in our industry. We all know that 'not all leads are created equal,' but the IAB is certainly working to help us all eliminate some of the variables."

We're happy to have SendTec as part of the IAB. More information about SendTec can be found at www.SendTec.com.




Upcoming Committee and Council Meetings:

Broadband Committee
November 28, 3:30-5:00pm

Lead Generation Committee
December 7, 1:30-2:30pm

Games Committee
December 12, 12:30-1:30pm

Hispanic Committee
December 5, 1:00-2:00pm

Research Council
January 4, 3:00-5:00pm

Search Committee
November 16, 1:00-3:00pm

Sponsorship Committee
December 6, 12:00-1:30pm

Mobile Committee
November 14, 3:30 pm