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Internet Advertising Revenues Surpass $23 Billion in '08, Reaching Record High 
Internet advertising revenues in the U.S. remain strong, topping $23 billion, according to the 2008 Internet Advertising Revenue Report, released by the IAB and PricewaterhouseCoopers LLP. Despite a difficult U.S. economy, interactive advertising's continued growth, albeit at a slower pace, confirms marketers' increased recognition of the medium's value in reaching consumers online where they are spending more and more of their time.
Separate yourself from the competition and position your company as a digital video leader by learning about and preparing for what’s behind the promise of such projects as “The Pool,” Canoe, iTV and more—only at the IAB Digital Video Marketplace. Today’s economic headwinds demand that smart brands be proactive—and the smartest are leveraging the sight, sound and motion of digital video advertising, taking bold steps to foster deep consumer engagement and loyalty. Challenging times present an opportunity to grab share, driving marketers toward the interactive platform to draw consumers into their messaging—securing an active, targetable audience. The IAB Digital Video Marketplace provides information you can put to use immediately—the basics, best practices and insights from people shaping the platform’s future.
Sharpen Your Skills and Increase Your Value: Start Earning the IAB’s New Certificate in Interactive Advertising Now The IAB Certificate in Interactive Advertising is a new educational credential earned after 40 hours of official training with the IAB or its approved partners. Adding it to your resume proves you’re dedicated to staying current and to superior performance—two things that increase your value to any employer. The recently developed curriculum consists of a series of classes on platforms, like social media and in-game advertising, and tools, such as metrics and yield management. Drawing on the unique expertise of IAB’s members, staff and leading training providers, the program provides publishing, marketing and advertising agency professionals the key skills and competencies you need for success in the new media landscape. The certificate program kicked-off with the IAB Professional Development Program Spring 2009 courses. All are affordably priced and count toward the IAB Certificate in Interactive Advertising. Read more » Be one of the first interactive professionals to broaden your knowledge, network with peers and increase your worth through this new IAB curriculum—April classes are now open for registration.
IAB Webinar Expansion: How Can Members Help? The IAB has expanded its webinar series to include sessions showcasing the unique value propositions of member companies. These no-cost events provide a valuable forum for highlighting the latest insights, research and technologies. If you’d like to be considered for a member-led webinar, complete a request form. Proposals will be selected based on the breadth of appeal and originality of content. You do not need to have a complete presentation ready in order to submit a proposal, but please let us know when you would be prepared to present. Also, please note in the proposal if your topic is time-sensitive or if publication is planned in other channels. Contact luke@iab.net for more information.
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