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Agenda Unveiled for IAB Annual Meeting: Register Now to Reserve Your Seat at the Table On February 22-24, an unprecedented group of interactive advertising leaders comes together in Orlando to grapple with the biggest issues facing the industry. The Ecosystem 2.0: Brands Battle Back agenda explores how brands—agency brands, consumer brands and media brands—are making a stand against commoditization and how they can and must support each other to grow, especially in a recessionary environment. Sessions Include:
The IAB Annual Leadership Meeting will help shape the coming year in interactive advertising. You will take home actionable, timely information that will change the way you do business now. Register to reserve your seat at the table. And, make your reservations at the Hyatt Regency Grand Cypress by January 30 for discounted room pricing.
IAB, Other Key Advertising Groups, Join Forces to Develop Privacy Guidelines for Online Behavioral Advertising Data Use and Collection The IAB is one of four leading marketing and advertising industry associations that announced they are working together to develop enhanced self-regulatory principles for online behavioral advertising in order to address privacy concerns and to increase consumers' trust and confidence in how online information is gathered and used. This cross-industry self-regulatory initiative represents a collaborative breakthrough for the entire marketing-media ecosystem. The associations are the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA), and the Interactive Advertising Bureau (IAB). The Council of Better Business Bureaus (BBB), a leading organization dedicated to advancing marketplace trust, is also part of the effort. |
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