A Message from Randall Rothenberg:

There couldn't be a better time to assume leadership of the Interactive Advertising Bureau. Our 300+ members account for over 86 percent of all Interactive advertising spend in the United States and the lion's share of the innovation that is transforming media and the very essence of marketing.

The IAB's mission is simple: growth of the Interactive advertising marketplace, by helping Interactive media companies contribute to the growth of marketers' businesses.

We engage marketing's influencers and work with our members to establish guidelines and best practices that foster transparency and accountability. Simply put, our aim is to make it easier for marketers to embrace Interactive in all of its forms.

We are at an inflection point within media and marketing. Across all categories, product and service companies are increasing their Interactive spend, incorporating multi-platform strategies, and innovating furiously, recognizing that they have been given new tools with which they can drive consumer engagement, customer relationships, and growth. Senior executives now understand that Interactive marketing is marketing and that marketing is Interactive marketing. And this has translated into real spending within our space.

But this is only the beginning with the breakneck speed of development of new tools and technologies and their rapid adoption by marketers and consumers we have our work cut out for us to continue to prove, promote and protect our industry.

Watch us closely over the coming months as we continue to get the word out to the marketing community even more effectively on the Interactive story. I look forward to working with you and please, drop me a line at RRothenberg@iab.net.

I want to know how we are doing and what more you would like to see from us.

Warm regards,

Randy

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The 2007 Leadership Forum: Performance Marketing is devoted to addressing the myriad of tools, technologies and strategies that have emerged and transformed the business of direct response. Performance Marketing will never be the same and we've assembled a list of industry heavyweights who will guide marketers through customer acquisition, to sales conversion to measurement and accountability. Don't miss this extraordinary opportunity to learn from the best. Headlining an agenda filled with leading industry speakers offering their expertise are keynotes, Cathy Davis, Senior Vice President, Marketing Services, Diageo and Jeffrey Glueck, Chief Marketing Officer, Travelocity.com. Click Here for a full agenda or here to Register today.

Calendar of Events:
The IAB has planned a calendar of events for 2007 that touches virtually every element of Interactive media.  Mark your calendars today for these upcoming events:

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The IAB/ABCe International Spiders & Bots List can help you answer all these questions. It is the most comprehensive and current public list of non-human user agents in the world. Updated monthly by some of the largest publishers and most experienced web-audit experts, this list is necessary for accurately filtering your advertising and web server logs. It knows which bots are still active and which are not. The major publishers and third-party ad-servers are using it, and if discrepancies are an issue for you, you should be using it too. Without it, you will never know what is real and what is not. Contact Jeremy Fain (jeremy@iab.net) if you have questions or subscribe  here.

Measurement Certification Update:
The IAB continues its efforts in educating marketers, agencies and publishers on the critical importance of measurement certification. As more and more marketers demand audited numbers be used as the basis for billing with their Interactive campaigns, Interactive publishers are the first to take the requisite steps to obtain measurement certification. This movement continues to secure Interactive's place as the most accountable and measurable of media. A number of large publishers and ad serving organizations have already completed audits and certification against the Ad Impression Measurement Guidelines, including AOL, Atlas, CNET, DoubleClick, Univision, the Walt Disney Internet Group, Weather.com and Yahoo! with many more well underway. For more information on the Measurement Initiative or for auditing and certification questions, please contact Erica at erica@iab.net.

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The Lead Generation Committee
Have you ever seen a compelling online ad for a mortgage, clicked it, and then been asked to fill in your contact information to continue with your inquiry? As a standard example of lead generation, situations like these are quickly creating major money makers within the interactive space.

"The IAB Online Lead Generation Committee was formed to address issues facing marketers and providers alike in this quickly emerging field and help set best practices and standards to guide all parties concerned and ensure the long-term success of the channel," Gayle Guzzardo, the Chair of the IAB Lead Generation Committee, noted. "Lead generation is by far the fastest-growing interactive ad medium, with 71% year-over-year growth in revenue according to the latest IAB-PwC report, making the work of this committee vital to the industry."

The committee's current focus is on best practices, lead quality, and education that provides the basic lead generation know-how among marketers and agencies across categories.

Member companies participating on this committee include:

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