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IAB to Lead Second Annual Digital Content Newfronts:
April 29 – May 3, 2013
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The founding partners of the Digital Content NewFronts–AOL, Digitas, Hulu, Microsoft Advertising, Yahoo! and YouTube—in partnership with the IAB, announced that the second Annual Digital Content NewFronts will be held April 29 through May 3 in New York City and that the IAB has been engaged to lead the event and helm the selection process for presenters. This news comes on the heels of the release of the half-year IAB Internet Advertising Revenue Report, which pointed to interactive video as one of the fastest growing segments, garnering more than $1 billion in ad revenue in the first two quarters of 2012, an 18 percent increase year-over-year.
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The Digital Content NewFronts was launched last spring to create a marketplace to showcase and sell high-value original video content and adjacent advertising opportunities in digital media. The Digital Content NewFronts will be organized like the upfront marketplaces familiar for years in the television industry.
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‘Mobile Shoppers’ Study Shows Growing Adoption Is Shifting Shopping Landscape
 As mobile increasingly becomes a keystone in the holiday campaigns of brand marketers, the IAB and its Mobile Marketing Center of Excellence, in partnership with Prosper Mobile Insights, released its second annual “Mobile Shoppers” study. The study reveals the exclusive IAB list of the most mobile shopping savvy cities in the U.S., with Houston claiming the top spot for the second year in a row, followed by Seattle, San Francisco, Los Angeles, and New York. In addition, the report looks at how and where consumers access mobile devices, and how retail apps and digital coupons strongly influence what consumers buy and where they buy. Read more»
Data Management Platforms Poised to Become Scalable Solution to ‘Big Data’ Challenges, According to IAB & Winterberry Group
As the promise of “Big Data” plays an increasingly significant role in the digital marketing landscape, the IAB and Winterberry Group released “The Data Management Platform: Foundation for Right-Time Consumer Engagement,” a white paper revealing that DMPs could potentially serve as a principal technology solution for multichannel data aggregation, integration, management and deployment. The survey of over 150 executive-level thought leaders finds widespread interest in this emerging technology; More than three quarters of panelists expect DMPs to play major role in future advertising, marketing and customer engagement efforts. Read more»
The IAB Global Summit: Standing Together to Lead the Digital Marketing Industry Worldwide
On October 3 and 4, more than 100 digital leaders—from 50 companies and 23 IABs—gathered in New York for two days to debate the most pressing issues facing the global marketplace and to share ideas about how to best support the growth of this world-wide industry. Presentations and discussions at this, the largest and longest Global Summit ever, touched on self-regulation, the international adoption of IAB Rising Stars ad units, and the Making Measurement Make Sense initiative. Read more»
Internet Ad Revenues Rise to Historic $17 Billion in
First Half 2012
 This all-time high in Internet advertising revenue is 14 percent above the record $14.9 billion recorded in the first six months of 2011, reported to the IAB Internet Advertising Revenue Report prepared by PwC US. Second-quarter Internet ad revenues for this year hit $8.7 billion, up from $7.7 billion in the same period last year. Mobile generated significant growth—almost doubling year-over-year—up 95 percent to $1.2 billion in half-year 2012. Read more»
The sold-out 6th annual IAB Advertising Operations Summit kicked-off with thought-provoking question from Steve Sullivan, Vice President, Advertising Technology, IAB. “What things are mobile?” he asked. His answer included: newspapers, bus advertising, and other unexpected mediums. “Really, it’s the media that’s mobile. It’s not the device,” he said—a compelling introduction to a day committed to exploring and solving the ad operations challenges of the multiscreen world. See the event recap, photos, and video highlights»
IAB News Released at the Ad Operations Summit included:
A Big Bang at the 2012 IAB MIXX Conference & Expo
A standing room-only conference hall; on stage, the most provocative and influential leaders of the digital business—this year’s MIXX Conference & Expo, October 1-2, themed, “The Big Bang: When Technology and Creativity Collide,” was itself a big bang. Charlie Rose, Journalist, asked hard-hitting questions of Marc Andreessen, Co-Founder and General Partner, Andreessen Horowitz and Sheryl Sandberg, Chief Operating Officer, Facebook. Twitter, Tumblr, and FourSquare offered sneak peeks into their business models. Chief Marketing Officers from L’Oréal USA and MasterCard unveiled how they’re innovating with digital. This, the official interactive event of Advertising Week, was one to be savored and remembered. Check out the highlights»
IAB News Released at MIXX included:
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