Advertising Week’s No. 1 Destination is ALMOST SOLD OUT

Digital marketing doesn’t happen in a silo, it needs to leverage the full arsenal of platforms and screens—mobile, social, video, display, and more. The 2012 MIXX Conference & Expo on October 1 & 2 in New York City—the official Interactive Event of Advertising Week—fuses them all. It’s where serious business gets done. Register now—before it’s too late.

It’s the go-to event for the world’s biggest brands and ad agencies…

No other event during Advertising Week brings together
more talent on one stage…

Marc Andreessen Co-Founder and General Partner, Andreessen Horowitz	Sheryl Sandberg Chief Operating Officer, Facebook	Alfredo Gangotena Chief Marketing Officer, MasterCard Worldwide
Marc Speichert Chief Marketing Officer, L’Oréal USA	Dennis Crowley Co-Founder, foursquare	Chris Hughes Co-Founder, Facebook, and Editor-in-Chief, The New Republic

Nick Law Global Chief Creative Officer, R/GA

And more.

ALMOST SOLD OUT

November 14: Last Chance of 2012
IAB Digital Media Sales Certification

Are you an expert in digital media sales? What about your team? Prove it—to your clients, to your employer, and to yourself. Success with the IAB Digital Media Sales Certification confirms that you have a solid foundation in the field, understanding the core concepts, guidelines, and best practices in interactive advertising, and it positions you for success. The last testing window of 2012 begins October 1 and ends November 14.

IAB member organizations—including Collective—understand what earning the certification signifies. What are you waiting for? Collective recently required its entire sales team to participate. “The interactive landscape is too competitive—and too complex—not to make sure that your executives are fully equipped with the intricate knowledge base and skill sets they need in order to thrive,” said Jed Savage, EVP, Media Sales and Strategy, Collective.

Take the test. And, make sure your team does too. Learn more and apply.

“I think it’s really important to be able to say I am an expert in the field of digital advertising and this certification proves that.”
– Alison O’Brien, Digital Product Manager, DMSC, The Roanoke Times

“Taking this exam is an experience that has meaning and value.”
– Kristine Bonds, Regional Director, Sales, DMSC, Collective

Travel-Seeking Audience Spends More Time Online and Has Stronger Mobile Usage Habits than Average Americans

“Consumer Travel & The Media”—a recently released IAB study—revealed that travel is the #1 major purchase planned among U.S. consumers in next six months, with digital media providing vital access to travel intenders. Nearly a quarter (23%) of Americans are planning vacation travel in the next six months. Falling directly behind travel in spending intentions are computers (16%), furniture (14%), and a new car (11%). The findings also show that these soon-to-be travelers are heavier media users than the general population, pointing to advertising opportunities—particularly within digital—for airline, hotel, and cruise marketers. Read more»

Co-Op Advertising Presents Untapped Financial Opportunity for the Interactive Marketing Ecosystem

Spotlighting a sector of the digital advertising economy that offers great financial opportunity, but has yet to be fully embraced, the IAB and the Local Search Association released an in-depth whitepaper entitled “Co-Op Advertising: Digital’s Lost Opportunity?” The report looks at digital entryways for the traditional advertising practice of splitting costs between manufacturers and retailers when an advertisement benefits both parties. Outlining co-op advertising’s potential rewards for the interactive ecosystem, the paper also highlights challenges that would need to be overcome in order to take advantage of its merits. Read more »

IAB Data Demystification Days—West Coast Tour

Does DSP, SSP, RTB, and Segments sound like one of Charlie Brown’s teachers to you? Get up to speed at one of IAB’s Data Demystification Days. Join some of the best minds in the business as they break down data-driven advertising. Register now and share the details with your colleagues and partners who need data demystified. Learn more about…

• The History of Data – Jonathan Margulies, Winterberry Group
• Data-Driven Advertising – Matthew Hull, AT&T AdWorks
• The Basics of Buying Data + Media and an Introduction to Segments – Joshua Koran and Philip Smolin, Turn
• From Information to Audiences: The Marketing Data Use Cases – Jonathan Margulies, Winterberry Group

Mountain View – Monday, October 8: Learn more and register here.
Los Angeles– Tuesday October 9: Learn more and register here.

Share this: