AARP • American Express • Carat • Cole Haan • Colgate • Deutsch • DDB • Digitas • Elizabeth Arden • GlaxoSmithKline • GUESS • Hertz Corporation • Hewlett Packard • Johnson & Johnson • JWT • Kaplan Test Prep • Louis Vuitton • March of Dimes • Match.com • McKinney • Mindshare • Nestle • Ogilvy & Mather • Ralph Lauren • Reckitt Benckiser • Scholastic • Swatch Group • The Hartz Mountain Corporation • The Martin Agency • TIAA CREF • UBS Financial Services • Unilever • VH1 • Virgin Atlantic Airways • ZenithOptimedia • and many more.

Join your peers, partners, and competitors for two full days of exclusive insights and high-stakes debates. It’s time to leave behind tired debates pitting art against science and focus on what the fusion of the two creates—a new universe of possibility for marketing and media. Technology builds paths to reach hearts and minds, but creativity is what drives the emotions that truly touch them. One is nothing without the other.

Smartphones Are a Smart Choice for Moms During Back-To-School

According to a just-released survey, the majority of mothers armed with a connected mobile device (85%) said that their smartphone definitely eases the back-to-school strain, making this time of year less stressful overall.

As mothers across the country help their children readjust to life in the classroom, the IAB, its Mobile Marketing Center of Excellence, and Meredith’s Parents Network revealed exclusive new findings from their “Moms Go Back-To-School with Mobile” survey of moms with school-age children. The results point to the opportunity for marketers to leverage mobile wisely and reach this coveted audience by helping moms navigate this chaotic time of year. Read more»

Last Chance to Take IAB Digital Sales Certification Test in 2012

The IAB Digital Media Sales Certification program—a new standard for digital salespeople—launched in May to immediate success. Over 100 sales executives can now claim to be IAB certified digital sales professionals. Another 100 sales people are registered to take the next test in October. Should you or members of your team be next? Certification shows that you are on top of the latest trends, innovations, and best practices in the industry, and ultimately raises the level of professionalism in the field.

• Apply now at http://www.iab.net/certification/register.
• Test window is open now and runs until November 15. This is the last testing window for 2012.

Who Will Be Recognized for Creativity and Impact in Digital Advertising? MIXX Awards Finalists Announced

Finalists for the 2012 IAB international MIXX Awards have been announced. Together, they represent the industry’s best work from across the globe and showcase the visionary talent that pushes it to new heights each year. 

One of the most coveted and prestigious awards in digital, this year’s 111 finalists include 30 from countries outside the United States—with Australia, Brazil, Canada, China, Denmark, Italy, Russia, Sweden, Turkey and the United Kingdom all represented. New this year is the IAB Standard Rich Media Display Ad category, reflecting the marketplace’s significant adoption of the IAB Rising Stars Display ad formats, a set of six new dynamic rich-media canvasses that are now a key part of the IAB Standard Ad Unit Portfolio. Read more »

IAB Presents…What’s So Funny About POE?

On Tuesday, September 25, at The Onion’s new Chicago headquarters, the IAB Social Media Committee explores the urgent questions marketers are asking themselves about the interplay between paid, owned, and earned media. Register now to join them—and walk away with a better understanding of how you can manage the complex relationships of your media options.

Case studies from:
Todd Hayes, Director of Sales, Midwest, LocalResponse
Grant Jones, Marketing Director, The Onion and A.V. Club
Matt McDonagh, National Sales Director, The Onion and A.V. Club
Tom Thai, VP, Marketing and Business Development, Bluefin Labs

Moderator:
Steve Wax, Partner, Ladies & Gentlemen

Tuesday, September 25, 4-5pm CST

This event expands on the feedback received from the IAB hosted Tweetchat held in August. Members shared insights in a live Twitter conversation on key issues in this relationship. A highlight summary is on Storify here.

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