IAB Informer - March 2008

Ad Networks & Exchanges—All You Need to Know

Coming Monday, March 31, New York City
Register Now! – ALMOST SOLD OUT

Join industry experts for a full-day's education on one of interactive's hottest topics. Across the course of this event, you will:

Gain an objective overview of ad networks and exchanges from top industry analysts at ThinkEquity and receive a copy of their exclusive industry report featuring an in-depth look at the network and exchange landscape
Learn how to protect your brand and clients as you gain an understanding of where and in what context your ads might appear
Understand key strategic considerations each marketer, agency and publisher must weigh when and if incorporating networks and exchanges into a media plan
Meet the ad networks and exchanges who are changing the game and find out if and how they can benefit you

Whether you're a marketer, agency professional or publisher, this is the event for you. Register today and stay on top of the media buying and selling evolution! READ MORE »

Start Thinking about MIXX Award Submissions

Will your MIXX submissions earn you a seat at the interactive advertising industry's premier awards ceremony? The MIXX Awards are the only platform that recognizes interactive distinction in both creativity and effectiveness. Results matter!

Categories will be opened for submissions shortly, with the deadline of Friday, June 20. View the 2007 MIXX Awards Gallery and start planning your campaign submissions now. More information will be posted at www.mixx-awards.com when it becomes available.

Balancing Growth, Regulation and Innovation in Performance Marketing

It's not just the destination but the journey to get there—as Bill Wise, General Manager, Global Exchange Yahoo!, pointed out at the IAB's Leadership Forum on Performance Marketing in Chicago on March 19. He urged the audience to "look beyond the last click" and dig deeper to understand how consumers actually arrive at the click. It's all part of the next wave of accountability that performance marketers are striving for in the delicate balance between targeting customers and protecting their privacy.

Matthew Wise, President and CEO of Q Interactive, led the day's agenda as industry leaders, marketers and agency professionals discussed today's critical issues and addressed the next wave of lead generation, including best practices, industry self-regulation, and the largely untapped opportunity of targeting within social networks. READ MORE »

Experience the IAB Annual Meeting Online

The IAB Annual Meeting Ecosystem 2.0: Driving Growth in Digital Marketing, held in Phoenix, February 24-26, set a tone of high anticipation for the interactive industry in the upcoming year. Industry leaders onstage and in the audience created a dynamic sense of energy in the room—and well beyond. Press coverage quickly spread the excitement to the broader business community through traditional media and blogging outlets. READ MORE »

Digital Video Advertising Report: Get Up To Speed

The IAB announced the release of "A Digital Video Advertising Overview," a milestone document that helps marketers and agencies maximize their understanding and use of digital video advertising. An informative primer on digital video's metrics, technologies and products, the document provides an overview of the constituents of the video advertising ecosystem, a look at the current state and challenges of the business of video advertising, an explanation of in-stream and in-banner video, and an appendix of definitions and nomenclature commonly used in the platform.

"It is critical that we create an environment that makes it easy for marketers and agencies to utilize this rich medium," said Michael Hurt, Director of Digital Advertising, of Microsoft Digital Advertising Solutions and Co-Chair of the IAB Digital Video Committee which created the document. READ MORE »

Want to learn more about Digital Video? Register today for IAB Leadership Forum: Digital Video on Monday, May 5 in New York.